2020 SALON TODAY 200: Growth (Part One)

When a salon or spa masters a number of best business practices, overall sales growth fuels the trajectory of the business. This year, the SALON TODAY 200 salons in the Growth category grew their overall sales at a rate of 10.6% or higher between 2017 and 2018, besting last year’s average of 6%.

40 VOLUME SALON
Savannah, GA
40volume.com
Michelle Rouzer
2017: $882,000
2018: $1,086,000
INCREASE: 23%
SQUARE FEET: 3,000 
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Pureology, L’anza, DevaCurl
COLOR: L’anza, Redken, Pulp Riot
TECH SUPPORT: Phorest
“We added an area upstairs with four stylist stations, as well as a four-station blow dry bar. We also put in an additional bed for a second lash extension artist. This expansion allowed us to bring in several more stylists and associates, as well as transform and elevate our wedding area.”

501 SALON & SPA
Bellevue, KY
501salon.com
Kate Moeves
2017: $1,057,000
2018: $1,240,000
INCREASE: 17%
SQUARE FEET: 1,500; 1,200 
TOTAL EMPLOYEES: 33
AVERAGE CUT & STYLE: $39
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: CND
TECH SUPPORT: Booker   
ASSOCIATION: The Salon People
“We have continued to build our new talent with an in-house education program by empowering lead stylists to train in the salon. Our newly established leadership team meets monthly and focuses on coaching the rest of the team on sales, new products, team goals and contests.”

AGAPE SALON & SPA
Rancho Mirage, CA
agapesalonspa.com
Ismael Jimenez and Ana Jimenez
2017: $361,000
2018: $518,000
INCREASE: 43%
SQUARE FEET: 1,500  
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Millennium   
ASSOCIATION: PBA
“Our goal for the year was to increase revenue by 20% for services as well as retail. We broke down the numbers by month and made a chart including last year’s numbers to reflect on. Stylists is responsible for their personal goals, encouraged to increase 10-15% monthly.”

 

ALLURE DESIGNS SALON
Libertyville, IL
alluredesigns.net
Shelly Malizola
2017: $903,000
2018: $1,017,000
INCREASE: 13%
SQUARE FEET: 3,200  
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Circadia
Glo-theraputics
NAIL CARE: OPI, CND
TECH SUPPORT: Phorest   
ASSOCIATIONS: CC, PBA  
“I retired from working behind the chair in 2018 and my clients were dispersed among the team. Now, I serve as an in-house educator. Instead of training new hires once a week, I now can train them four days a week.”

ANAGEN 11
Appleton, WI
anagen11.com
Christopher C. Hartl, Jessica Rondinelli, Jessica Jannsen
2017: $1,053,000
2018: $1,220,000
INCREASE: 16%
SQUARE FEET: 4,100  
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Alterna, Ref, Color Wow
COLOR: Schwarzkopf Professional, Pulp Riot, Redken
SKIN CARE: PCA, Jane Iredale 
TECH SUPPORT: Booker   
ASSOCIATION: PBA 
“We tested educational formats in the salon, and discovered a unique educational experience that provides an innovative high level of involvement and individual participation.”

ANIMARE SALON AND SPA
Newport News, VA
animaresalonspa.com
F. Lindsay and Gretchen Arndt
2017: $994,000
2018: $1,116,000
INCREASE: 12%
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: OPI 
TECH SUPPORT: SalonBiz   
ASSOCIATION: Aveda Lifeline
“We teach team members how to use the SalonBiz Ap on their phones to prebook guests at the chair. We incentivized guests with a chance to win a $50 gift card if they prebook their next appoinment.” 

ARTEL SALON
Vancouver, BC
artelsalon.com
Eliza and Rob Trendiak
2017: $288,000
2018: $518,000
INCREASE: 80%
SQUARE FEET: 700; 800; 900   
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Kevin Murphy, Oligopro, BaByliss Pro
COLOR: L’Oréal Professionnel, Pulp Riot, Joico 
TECH SUPPORT: Insight Salon Software
ASSOCIATION: Green Circle
“Three strategies helped us grow our gross sales by 80%. We implemented online advertising campaigns to attract new clients, started a program to grow our google reviews, and we focused on increasing the key performance areas through coaching.”

ASPARATIONS SALON AND DAY SPA
Marshalltown, IA
asparations.com
Tasha and Terry Schnathorst
2017: $291,000
2018: $370,000
INCREASE: 27%
SQUARE FEET: 4,200 
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $31
BEST-SELLING RETAIL: Eufora, Redken 
COLOR: Eufora, Redken 
SKIN CARE: Dermalogica, Theraderm Abi
NAIL CARE: CND, Zoya 
TECH SUPPORT: Envision   
ASSOCIATION: Summit
“I focused on my position as the owner and leader, allowing me time to meet with each team member, focus on their personal goals and professional goals.”

ATELIER SALON
San Jose, CA
ateliersalon.com
Karie Bennett and Rob Willis
2017: $719,000
2018: $1,295,000
INCREASE: 80%
SQUARE FEET: 3,100     
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Aveda, Keratin Complex, Olaplex
COLOR: Aveda, Pulp Riot 
TECH SUPPORT: SalonBiz   
ASSOCIATION: PBA  
“We repurposed our barbershop, which was a separate room from our salon floor. We split the four stations down the middle with a floor-to-ceiling curtain, so we could use two chairs as a private suite for Muslim women whose religious beliefs forbid them from uncovering their heads in public.”

AURA SALON OF TOWN CENTER
Jacksonville, FL
myaurasalon.com
Chad Pereira and Edward Pereira
2017: $1,049,000
2018: $1,693,000
INCREASE: 61%
SQUARE FEET: 2,000  
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Meevo   
ASSOCIATION: PBA    
“I attended the TSP Business Academy in 2018. It helped me evaluate my current business processes and systems to compare to best practices being used by elite salons. We reviewed operations, marketing, recruitment, training and financials.”

AVEDA INSTITUTE PROVO
Provo, UT
avedainstituteprovo.com
Dale LeMonds
2017: $1,508,000
2018: $1,739,000
INCREASE: 15%
SQUARE FEET: 19,000 
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $15
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Zoya, OPI
TECH SUPPORT: SalonBiz   
ASSOCIATION: PBA  
“Our team creates an experience for our students on a daily basis that exceeds expectations. They show our students that we invest in their success and support growth throughout their program.”

BE INSPIRED SALON, INC.
Madison, WI
beinspiredsalon.com
Kati Whitledge
2017: $1,110,000
2018: $1,316,000
INCREASE: 20%
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: DevaCurl, Surface Hair, KMS
COLOR: Goldwell, Sunlights, Pulp Riot
TECH SUPPORT: Rosy
ASSOCIATIONS:  ICA, PBA    
“We are excited that this year we are close to hitting our $35K week goal. A few weeks ago we hit $32K, and we have two new stylist on the floor so we are confident we are going to hit this goal. Then, it’s on to location number two.”

BELLA STYLE SALON
Slidell, LA
mybellastyle.com
Jennifer Baudier
2017: $631,000
2018: $733,000
INCREASE: 16%
SQUARE FEET: 3,800  
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda, Pulp Riot 
SKIN CARE: Aveda  
NAIL CARE: Zoya, Aveda 
TECH SUPPORT: SalonBiz   
ASSOCIATIONS: PBA, Green Circle    
“On July 1, we raised our service prices 20%. This decision took careful planning and preparation. We gave ourselves a month to get a script in place and practice telling guests. If the guest wasn’t happy, we introduced them to a service provider in their current price point.”

BELLEZZA AVANTI SPA/SALON
Wadsworth, OH
bellezzaavanti.com
Geri and Steve Good
2017: $1,550,000
2018: $1,743,000
INCREASE: 12%
SQUARE FEET: 3,800     
TOTAL EMPLOYEES: 37
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Pureology, Redken 
COLOR: Redken  
SKIN CARE: Eminence, Farmhouse Fresh 
NAIL CARE: OPI, CND 
TECH SUPPORT: Envision   
“Having a separate sales plan for the spa has helped spa sales rise to 28% of our business. We added two estheticians, and microblading and lash extensions to our menu. We switched our skin care line, allowing us to expand our facial menu.”

BII NATURAL SALON & SHOP
Crystal Lake, IL
biihairsalon.com
James Gartner, Adam Swanlund
2017: $509,000
2018: $589,000
INCREASE: 16%
SQUARE FEET: 2,000; 1,800 
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Loma, Surface, Pravana
COLOR: Rusk, Redken, Pulp Riot
SKIN CARE: Farmhouse Fresh, Mychelle 
TECH SUPPORT: Booker Frederick  
ASSOCIATION: PBA 
“Bii was launched by eco-conscious stylists with ingredient sensitivities, and the salon always uses products that are good for bodies and the natural world. Our guest often ask their Bii team members what products they use.”

BLO
Raleigh, NC
justblo.com
Bryan Nunes
2017: $2,596,000
2018: $2,926,000
INCREASE: 13%
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Redken, Pureology 
COLOR: Redken  
TECH SUPPORT: STX   
“We wanted to do more than $3 million in 2018, so we broke that down to an average daily service total for each service provider. We hgve them their goals in November 2017 and we coached every service provider at their monthly one-on-one performance evaluations. Although we fell just short, we are on pace to hit $3.35 million in 2019.”

BLOWN AWAY SALON
Hayes, VA
blownawaysalonva.com
Candi Michelle Green
2017: $304,000
2018: $402,000
INCREASE: 32%
SQUARE FEET: 1,700 
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Redken, Pureology 
COLOR: Redken, Pulp Riot 
SKIN CARE: Bioelements  
NAIL CARE: OPI  
TECH SUPPORT: Salon Iris   
ASSOCIATION: PBA 
“Hiring a Summit Salon coach was vital in my growth as a salon owner. My coach taught me to work smarter, not harder, by increasing service sales with add-on services and increased average tickets.”

CHE’MEL SALON
Tacoma, WA
chemelsalon.com
Melissa Anderson
2017: $417,000
2018: $487,000
INCREASE: 17%
SQUARE FEET: 1,200     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Davines, R+Co 
COLOR: Davines  
SKIN CARE: Skin Authority  
TECH SUPPORT: Booker, SalonInteractive 
ASSOCIATION: Green Circle
“Something we value is our system of co-consulting. Our team members often pair to consult on a guest’s hair. Guests love that we put our minds together to create the best outcome, and we often get comments that our team clearly enjoys working together.”

CHEMISTRY HAIR SALON
Shreveport, LA
chemistryhairsalon.com
Bryan Sullivan
2017: $1,286,000
2018: $1,503,000
INCREASE: 17%
SQUARE FEET: 2,300     
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $67
BEST-SELLING RETAIL: Redken, Pureology 
COLOR: Redken 
TECH SUPPORT: Envision   
“Our associate stylist program partners a master stylist, with a large guest count and busy book, with an associate stylist with fewer than three years’ experience. With an associate, a master stylist can generate $40,000 more in service dollars per year.”

CIAO BELLA SALON
Louisville, KY
theciaobellasalon.com
Sandra Collier, Don Collier, 
Greg Combs
2017: $763,000
2018: $1,052,000
INCREASE: 38%
SQUARE FEET: 3,000     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Redken, Eufora, Pureology
COLOR: Redken  
TECH SUPPORT: Phorest   
ASSOCIATIONS: CC, PBA  
“Three mentors train new employees fresh out of beauty school. We have 11 master stylists who have graduated from the program. We believe it’s most effective to grow our own stylists, so we can educate trainees from day one to our standards and philosophy.” 

CITRUS SALON
Martinez, CA
citrus-salon.com
Candice Gliatto
2017: $990,000
2018: $1,354,000
INCREASE: 37%
SQUARE FEET: 3,400     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Mindbody   
ASSOCIATION: PBA    
“We launched a marketing campaign dedicated to recruitment. Our greatest strength has always been our culture, so we turned the camera on our fun and energetic team and used Instagram Stories to highlight the genuine joy we experience day to day. We recruited nine new team members.”

CUTTING CAVE
Pooler, GA
cuttingcave.com
Nikki and Robert Scott
2017: $327,000
2018: $478,000
INCREASE: 46%
SQUARE FEET: 1,600 
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $25
BEST-SELLING RETAIL: Reuzel, Layrite, JPMS 
TECH SUPPORT: Shortcuts   
“In the past year we have expanded by adding more stations to accommodate our growing clientele in an efficient manner, which lowers our wait times. We implemented digital marketing and upgraded our operating system to better service our clients who prefer appointments for their busy schedules.”

DAYLILY SPA SALON
Saint Cloud, MN
daylilyspa.com
Stephanie Lewis, Katie Schmitz
2017: $1,945,000
2018: $2,364,000
INCREASE: 22%
SQUARE FEET: 4,400; 3,600    
TOTAL EMPLOYEES: 53
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Aveda, Bumble and Bumble 
COLOR: Aveda, Redken 
SKIN CARE: Dermalogica, Aveda 
NAIL CARE: OPI, CND 
TECH SUPPORT: SalonBiz
ASSOCIATION: Green Circle   
“We took a deeper look into what we could do for our business. We set new goals for the company, allowing for more growth opportunities and setting new core values determined by all team members, so everyone has a say in our values.” 

DE NOVO SALON
Pensacola, FL
denovoday.com
Lauren Fennell-Cutter
2017: $861,000
2018: $988,000
INCREASE: 15%
SQUARE FEET: 2,100     
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora, Davines, Keratin Complex
COLOR: Eufora, Sunlights, Schwarzkopf Professional
TECH SUPPORT: Meevo  
ASSOCIATION: Green Circle 
“We gained several new stylists so by working with them and moving other stylists up in price range, we saw our weekly sales grow very quickly. We also focused on rebooking, average ticket and timing.”

DEFINE HAIR
Ellicott City, MD
defineofficial.com
Jason and Rachel Gribbin
2017: $719,000
2018: $1,225,000
INCREASE: 70%
SQUARE FEET: 1,300 
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Pureology, Redken, IGK
COLOR: Redken  
SKIN CARE: Farmhouse Fresh  
TECH SUPPORT: Rosy 
ASSOCIATION: PBA  
“Our concierge tackles pre-booking during color processing and shares our Instagram handle, inviting guests to follow us. Stylists tag guests in their photos and guests are encouraged to show their Define experience in their own stories.”

DV8 THE SALON
Grapevine, TX
dv8thesalon.net
Lisa Justiss, Candice Hammit, Kirbi James
2017: $1,439,000
2018: $1,702,000
INCREASE: 18%
SQUARE FEET: 5,000     
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $74
BEST-SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
TECH SUPPORT: Phorest   
“Refresh was our word of the year, which meant refreshing our website, updating our branding, and repositioning our education and training programs to focus on newer stylists. This included revamping our pricing structure, customizing pricing according to technique and specialty request.”

 

ECCO SALON
Fitchburg, WI
eccosalon.com
Sarah and Trent Lange
2017: $1,958,000
2018: $2,272,000
INCREASE: 16%
SQUARE FEET: 1,800; 1,600    
TOTAL EMPLOYEES: 38
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
TECH SUPPORT: Meevo   
ASSOCIATION: PBA   
“We completely revamped our compensaton model around our most important KPIs, giving our team increased earning potential. We specifically focused on Rebook and Productivity. This signifcantly increased double booking, accounting for a more than 10% increase.” 

ELEMENT 5 SALON
Charlotte, NC
element5salon.com
Traci and William Hampton
2017: $860,000
2018: $1,274,000
INCREASE: 48%
SQUARE FEET: 2,400     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $53
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SpaBiz   
“We believe that most stylists leave a salon because their work schedule isn’t flexible enough to fit their personal needs. Many of our stylists work Tuesday thru Saturday but we do allow stylists to vary their schedule to fit their family needs. A solid work/life balance is a major key for success and happiness.”

ELEMENTS
Fairbanks, AK
elementsavedasalonandspa.com
Tina Baker
2017: $2,121,000
2018: $2,598,000
INCREASE: 22%
SQUARE FEET: 5,000; 1,700    
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
NAIL CARE: OPI 
TECH SUPPORT: Meevo 2   
ASSOCIATION: PBA   
“Numbers are important and we keep a watchful eye, but they don’t rule our lives or bring happiness. Growth isn’t always about money. There is abundant reward in seeing improvement in technical skill, personal and spiritual growth and customer service.”

ELEMENTS SALON
Fernandina Beach, FL
elementssalonfl.com
Jessica Greene
2017: $838,000
2018: $1,007,000
INCREASE: 20%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz   
ASSOCIATION: PBA   
“When a guest arrives, the front desk goes over their Experience Form. Clients are allowed to select a complimentary service, opt to upgrade with a brow design, botanical therapy or shine treatment, or express blowout. On the back is an area for the stylist to itemize and quote the cost of the services for that day.” 

FOURTEENJAY
New York, NY
fourteenjay.com
David Adams and Virginia Meyer
2017: $864,000
2018: $1,307,000
INCREASE: 51%
SQUARE FEET: 1,800  
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $130
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SpaBiz   
ASSOCIATION: ICA 
“Midway through year four, we are experiencing 28% growth, and are projected to end the year at 35%. We are growing because we are guest and team member obsessed. Seriously and literally obsessed with creating happy guests through inspired team members.”    

THE GLAM ROOM SALON—SPA & BEAUTY BAR
Kansas City, MO
theglamroomkc.com
Carl Glorioso
2017: $1,355,000
2018: $1,970,000
INCREASE: 45%
SQUARE FEET: 3,800     
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: L’Oréal Professionnel, Pureology, Redken 
COLOR: L’Oréal Professionnel
SKIN CARE: Dermalogica 
NAIL CARE: OPI, Gelish 
TECH SUPPORT: Millennium   
ASSOCIATION: PBA    
“We believe that our social media outlets help bring in an overabundance of new guests, and with our team education, we are able to retain them at a rate of 60%. This is blowing up our numbers.”

GRAMERCY SALON
Boca Raton, FL
gramercyhairsalon.com
Kristin Nelson
2017: $773,000
2018: $1,090,000
INCREASE: 41%
SQUARE FEET: 1,900     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $73
BEST-SELLING RETAIL: Kerastase, Shu Uemura, Baxter of CA
COLOR: L’Oréal Professionnel
TECH SUPPORT: Vagaro   
ASSOCIATION: PBA   
“Our client services team has become a collaborative partner to our stylists. By setting incentivized goals for this team, we encourage them to support the stylists’ service and home care recommendations because their bonuses and raises are tied to the stylists’ success.”

GREAT LENGTHS HAIR SALON
Memphis, TN
greatlengthssalonmemphis.com
Carol Ann Bakowicz
2017: $823,000
2018: $977,000
INCREASE: 19%
SQUARE FEET: 2,000    
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $75 
BEST-SELLING RETAIL: DevaCurl, Brazilian Blowout, Moroccanoil 
COLOR: Goldwell, Artego, Sunlights
SKIN CARE: Farhouse Fresh, Hydra Facial
TECH SUPPORT: STX    
ASSOCIATION: CC
“Our recent growth is from our new DevaCurl clients. Most of our new clients are curly girls, and their service starts at $85. Included in this visit is the process of giving them a Curly Girl lesson on how to customize their curls at home.”

GREEN WITH ENVY
Camden, ME
greenenvysalon.com
Marlene Cohn
2017: $1,626,000
2018: $2,486,000
INCREASE: 53%
SQUARE FEET: 2,800; 2,500; 2,500; 2,200; 2,000 
TOTAL EMPLOYEES: 46
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Dr. Hauschka
NAIL CARE: CND, Zoya 
TECH SUPPORT: SalonBiz   
“We intend to grow in the Maine market and have a pulse on areas that could use a Green with Envy Salon. We hope to add five more locations by 2025.”

HAIR BENDERS SALON LLC
Kingsport, TN
hairbenderssalon.com
Shelia Ferguson
2017: $1,042,000
2018: $1,265,000
INCREASE: 21%
SQUARE FEET: 10,000     
TOTAL EMPLOYEES: 44
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Redken, Pureology L’Oréal Professionnel
COLOR: Redken, Pulp Riot 
SKIN CARE: Glo Minerals, Gerda Spillman, Farmhouse Fresh
NAIL CARE: OPI, CND 
TECH SUPPORT: Envision   
ASSOCIATION: PBA 
“We have monthly social media contests featuring our products—from a Pureology shampoo to a Dyson dryer. Each contest encourages individuals to like and follow our social pages and tag friends, which helps us reach new clients.”

HAIR PERFECTION
Richmond, VA
hairperfectionshortpump.com
Jeniffer Fodill
2017: $833,000
2018: $1,009,000
INCREASE: 21%
SQUARE FEET: 1,500     
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Redken, Pureology 
COLOR: Redken  
STECH SUPPORT: Insight   
ASSOCIATION: Summit Salon
“I’ve been motivated to have a culture that grows my team members personally and professionally. I hold monthly Celebration Breakfasts to celebrate wins, quarterly team building outings to encourage togetherness and one-on-ones to grow professionally.”

HAIRCUTTERS IN THE PARK
Goodyear, AZ
haircp.com
Kathy Basaldua, 
Raymond Basaldua
2017: $753,000
2018: $900,000
INCREASE: 20%
SQUARE FEET: 1,900     
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
NAIL CARE: Ella and Milla 
TECH SUPPORT: SalonBiz, Presence AI
ASSOCIATION: PBA    
“We use Presence AI so guests receive text appointment reminders and schedule appointments by text. Giving guests 24 hour a day flexibility to interact with us allows us to serve guests when it is convenient for them.”

HALO STUDIO
Melrose, MA
halostudiomelrose.com
Jennifer Murphy
2017: $585,000
2018: $661,000
INCREASE: 13%
SQUARE FEET: 1,400     
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda, KMS, Kerasilk
COLOR: Aveda, Goldwell 
SKIN CARE: Aveda  
TECH SUPPORT: Salon Target   
ASSOCIATION: PBA   
“We are in the process of creating a new guest passport to the salon where clients receive value off points for spa, shampoo area, color and make up to increase experiences and transactions.”

HI TEXTURE HAIR SALON, LLC
Lawrenceville, GA
hitexturehair.com
India Bertin
2017: $394,000
2018: $543,000
INCREASE: 38%
SQUARE FEET: 1,500; 1,900    
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $88
BEST-SELLING RETAIL: DevaCurl, Moroccanoil, Design Essentials
COLOR: Matrix  
TECH SUPPORT: Vagaro   
“We introduced a new membership program called Texture Chic. In exchange for a monthly fee, the client can enjoy two visits, free treatments and discounts on retail products. The program has been very successful in helping increase our prebooking rates and revenue.”

HOLLYWOOD HAIR
Centralia, IL
hollywoodhairsalonandspa.com
Sonya Gettinger
2017: $1,043,000
2018: $1,307,000
INCREASE: 25%
SQUARE FEET: 3,200; 2,700    
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Paul Mitchell
COLOR: Paul Mitchell  
SKIN CARE: Glo Skin Beauty  
NAIL CARE: CND, OPI 
TECH SUPPORT: Meevo 2   
ASSOCIATIONS: CC, Green Circle
“By bringing in Easihair Pro hair extensions, we have a system that is compatible with all styles and textures. The average cost is $500-750, increasing the service ticket and increasing revenue into the salon.”         

INTERLOCKS
Newburyport, MA
interlockssalon.com
Ginny Eramo
2017: $3,955,000
2018: $4,413,000
INCREASE: 12%
SQUARE FEET: 6,400     
TOTAL EMPLOYEES: 53
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Oribe, Kerastase, Thermafuse
COLOR: Wella 
SKIN CARE: Environ, Skinbetter, Naturopathica
NAIL CARE: CND, Emma
TECH SUPPORT: STX  
ASSOCIATION: PBA    
“Retail represents 23% of our income and most of our profitability. We offer cosmetics, CBD products, luxurious robes, candles, hair accessories and fragrances.”

JENNY’S SALON
Mechanicsburg, PA
jennys.salon
Jennifer and Michael Carricato
2017: $1,358,000
2018: $1,776,000
INCREASE: 31%
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Wella, Kevin Murphy, Pai-shau
COLOR: Wella  
NAIL CARE: OPI  
TECH SUPPORT: Rosy   
“A change to our retail commission structure incentivized team members. We previously used a standard 10% commission.  In 2018, we changed retail commission to reflect their actual retail to service sales percentage. Our highest earner was at 22.7% commission.”

JON ALAN SALON
Nashville, TN
jonalansalon.com
Jon and Alan Snetman
2017: $3,462,000
2018: $3,928,000
INCREASE: 13%
SQUARE FEET: 4,200, 3,200; 1,900 
TOTAL EMPLOYEES: 53
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda, Olaplex 
COLOR: Aveda, Pulp Riot 
SKIN CARE: Aveda, Skinceuticals, Hydrafacial 
TECH SUPPORT: STX 
ASSOCIATIONS: ICA, PBA, 2 to 10 
“We invested in a HydraFacial machine with plans to get another. This is a foundational service—it exfoliates and deep cleans the skin leaving it in prime condition for high quality treatment products.”

LEIGH, EDWARDS & COMPANY
Nashville, TN
leighedwards.co
Derek Miller-Reynolds and Amanda Craig-Borski
2017: $802,000
2018: $1,069,000
INCREASE: 33%
SQUARE FEET: 900     
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Cutler 
Shu Uemura, L’Oréal Professionnel
COLOR: Redken 
TECH SUPPORT: Mindbody   
“We work in one of the fastest-growing cities in the country. While this certainly contributed to our overall growth, we found the three areas that made the biggest difference for us were shifting, our associate program and reevaluating our career pathing system.” 
 

LENKA HAIR SALON
Venice, FL
hairsalonlenka.com
Lenka Barta
2017: $596,000
2018: $822,000
INCREASE: 38%
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kevin Murphy, Moroccanoil, Olaplex
COLOR: Redken, JKS International 
TECH SUPPORT: Millennium, SalonInteractive  
“One factor leading to increasing our total revenue was making it mandatory to track all of our added services. We refer to this as ‘giving yourself a raise.’ Our stylists realized how $200 a day quickly becomes $500 by recommending glazes, treatments, accent foils or balayage to their guests.”

LIMON SALON
San Jose, CA
limonsalon.com
Carlos Letelier
2017: $953,000
2018: $1,591,000
INCREASE: 67%
SQUARE FEET: 2,000     
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $95
BEST-SELLING RETAIL: Oribe, Kevin Murphy, Olaplex
COLOR: L’Oréal Professionnel, Redken, Wella
TECH SUPPORT: STX, SalonInteractive  
ASSOCIATION: PBA  
“Eliminate your ego and be present, lead with love and not fear, care for your employees more than your profits, give without expectations—that’s the point of being a mentor.”

LOCAL HONEY
Greensboro, NC
localhoneysalon.com
Jay Bulluck
2017: $776,000
2018: $982,000
INCREASE: 27%
SQUARE FEET: 2,800  
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $74
BEST-SELLING RETAIL: R+Co, Balmain, Arrojo
COLOR: Aveda, Balmain, Redken
SKIN CARE: Fulton + Roark  
TECH SUPPORT: Millennium   
“We modified our apprentice training program by adding one hour per week to the training schedule. We were able to reduce our program time from eight months to six months, while still maintaining the original syllabus and content.”

LOLA HAIR STUDIO
Cambridge, MA
lolahairstudio.com
Anna Walsh
2017: $396,000
2018: $571,000
INCREASE: 44%
SQUARE FEET: 1,000     
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $85
BEST-SELLING RETAIL: Oribe, Goldwell
COLOR: Goldwell, Redken  
TECH SUPPORT: Phorest   
ASSOCIATION: PBA    
“Another strategy that helped us grow was being part of the Salon Cadence community. It is a system that drives time, wealth and freedom and allows me to become CEO of my company. I have a strong pulse on my numbers and the team works hard to achieve monthly goals.”

LOXX SALON AND SPA
Cookeville, TN
loxxsalon.net
Mike and Tracey Franklin
2017: $615,000
2018: $892,000
INCREASE: 45%
SQUARE FEET: 3,200  
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Nexgennails  
TECH SUPPORT: SalonBiz   
ASSOCIATION: PBA    
“We have provided men’s cutting classes for our stylists, and invited barbers and stylists from other salons to our events. This increased our exposure, allowing other providers the opportunity to experience how we differ from other salons.”