For a busy salon or spa owner, technology serves as an additional salon manager; simplifying systems and processes, communicating and educating guests, measuring and motivating team members, and marketing to the community for new business. 

The Aveda Institute Phoenix in Tempe, AZ.
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The Aveda Institute Phoenix in Tempe, AZ.

AVEDA INSTITUTE PHOENIX
Tempe, AZ
avedainstitutephoenix.com
Dale LeMonds
SQUARE FEET: 17,000     
TOTAL EMPLOYEES: 26
SOCIAL MEDIA PLATFORMS: Instagram and Facebook
AVERAGE CUT & STYLE: $18
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda   
NAIL CARE: Zoya  
TECH SUPPORT: SalonBiz, Learnaveda, Demandforce 
ASSOCIATION: PBA 
“Our students have a digital learning platform, meaning that core curriculum, blueprints, tutorials and testing can be facilitated online as well as hands-on in a classroom.”

BELLADONA SALON & SPA
Cape Girardeau, MO
belladonasalons.com
Linda Springs, Becky Davidson
SQUARE FEET: 4,600;2,100 
TOTAL EMPLOYEES: 40
SOCIAL MEDIA PLATFORMS: Facebook, Instagram, Google My Business
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Aveda, Kevin Murphy, Eufora
COLOR: Aveda, Eufora 
SKIN CARE: Aveda, Glo Skin Beauty, Farmhouse Fresh 
NAIL CARE: CND, OPI
TECH SUPPORT: Meevo 2, Tippy, Vish, Meet Your Stylist
“Online booking has allowed us to attract new guests and make scheduling appointments easier. Offering multiple ways to schedule and confirm appointments helps our teams stay organized and decreases no-shows.”

BERENICES
Denver, CO
berenicesdenver.com
Louie Lago, Sara Brentano, Lisa Kirkland
SQUARE FEET: 4,300  
TOTAL EMPLOYEES: 24
SOCIAL MEDIA PLATFORMS: Google My Business, Facebook, Instagram
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Sanitas  
TECH SUPPORT: SalonBiz, Demandforce, Relate Loop
ASSOCIATION: PBA
“Allowing our staff access to data, and trusting them with scheduling appointments for themselves provides a sense of ownership and involvement to our service providers, and is a useful communication tool for all staff members.”

CUSTOM CUT & STYLE
Butler, PA
customcutstyle.net
Jamie Claypoole
SQUARE FEET: 1,600     
TOTAL EMPLOYEES: 7
SOCIAL MEDIA PLATFORM: Facebook
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda
COLOR: Aveda  
SKIN CARE: Aveda   
NAIL CARE: Morgan Taylor, Gelish, Shellac
TECH SUPPORT: SalonBiz, Indeed  
“On our website, clients can do everything from booking an appointment, browsing our social media, and looking at team members’ portfolios. They also can print up any coupons, apply for a job, and book an appointment.”

Philip Shipman, owner of Philip Johnson Salon Spa in St. Louis, MO.
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Philip Shipman, owner of Philip Johnson Salon Spa in St. Louis, MO.

PHILIP JOHNSON SALON/SPA
Saint Louis, MO
philipjohnsonsalon.com
Philip Shipman
SQUARE FEET: 2,500  
TOTAL EMPLOYEES: 11
SOCIAL MEDIA PLATFORMS: Facebook, Instagram and Yelp
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda   
NAIL CARE: Zoya  
TECH SUPPORT: SalonBiz, Demandforce, SnapSnip 
ASSOCIATION: PBA
“We use SnapSnip for online guest consultations and have far fewer no-shows. We have seen a big boost in pre-booking numbers and our staff comes in each day more prepared, knowing what their schedule is before they arrive.”

SALON DISEGNO
Lawrenceville, GA
salondisegno.com
Stacy and Dave Hodges
SQUARE FEET: 1,700; 1,500; 1,300   
TOTAL EMPLOYEES: 30
SOCIAL MEDIA PLATFORMS: Facebook, Instagram
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Pureology, Redken, Olaplex
COLOR: Redken, Pravana 
SKIN CARE: Bareminerals   
NAIL CARE: Essie  
TECH SUPPORT: Phorest, ZeeZor  
ASSOCIATIONS: 2 to 10, Summit  Salon
“We have a 100%-mobile application process for candidates. After making the application process more efficient we were able to elec-tronically fill our hiring queue and had more applications for qualified candidates than we knew what to do with.” 

The team from Salon M2 in Charlotte, NC.
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The team from Salon M2 in Charlotte, NC.

SALON M2
Charlotte, NC
salon-m2.com
Michele Matkovich
SQUARE FEET: 1,200     
TOTAL EMPLOYEES: 12
SOCIAL MEDIA PLATFORMS: Facebook and Instagram
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Eufora, Goldwell 
COLOR: Goldwell, Eufora 
TECH SUPPORT: Phorest, Meet Your Stylist, ZeeZor, SalonInteractive
ASSOCIATIONS: PBA, ESON
“Our very own digital marketing software has made a huge impact on our bottom line. In addition to analytics aggregation and social media posting, it allows for streamlined listings, SEO, review management and more. I call it ‘mission control.’”

Jennifer Tryon and Sheila Barco of Salon Rootz, Inc., in Medina, OH.
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Jennifer Tryon and Sheila Barco of Salon Rootz, Inc., in Medina, OH.

SALON ROOTZ, INC.
Medina Twp, OH
salonrootz.com
Jennifer Tryon and Sheila Barco
SQUARE FEET: 1,900     
TOTAL EMPLOYEES: 13
SOCIAL MEDIA PLATFORM: Instagram
AVERAGE CUT & STYLE: $30
BEST-SELLING RETAIL: Aveda, Davines, L’Oréal Professionnel
COLOR: L’Oréal Professionnel 
NAIL CARE: OPI, Essie, Creative
TECH SUPPORT: Millennium, Constant Contact, Textedly, Groupme
ASSOCIATION: PBA
“We installed a wireless access point over our processing area. This tool allows us to control our WiFi newtwok for our guests. For them to do anything on their phone, tablet or laptop, they have to check-in on Facebook.”

Mitchell Eubanks, owner of The Mitchell Wade Salon in Oviedo, FL.
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Mitchell Eubanks, owner of The Mitchell Wade Salon in Oviedo, FL.

THE MITCHELL WADE SALON
Oviedo, FL
mitchellwade.com
Mitchell W. Eubanks
SQUARE FEET: 1,400     
TOTAL EMPLOYEES: 16
SOCIAL MEDIA PLATFORMS: Instagram, Facebook
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Bumble and Bumble, Moroccanoil, TIGI 
COLOR: Wella, Joico
SKIN CARE: Image 
TECH SUPPORT: STX, Tippy  
ASSOCIATION: PBA
“We recently brought on Tippy, which allows clients to tip separately and directly to their stylists, relinquishing the salon from paying credit card fees on tips. We’ve noticed an increase in productivity with less bank trips, and stylists notice an increase in tips up to 20%.”

The Varuna Aveda Salon Spa in Annapolis, MD. 
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The Varuna Aveda Salon Spa in Annapolis, MD. 

VARUNA AVEDA SALON SPA
Annapolis, MD
varunasalonspa.com
Rebecca and Riccardo Santoro
SQUARE FEET: 4,000 
TOTAL EMPLOYEES: 33
SOCIAL MEDIA PLATFORMS: Instagram, Facebook
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda   
NAIL CARE: Zoya, CND 
TECH SUPPORT: SpaBiz, Demandforce, Web Openings 
ASSOCIATION: PBA
“Our management team meets with employees on a weekly rotating basis to review historical data and to establish meaningful future goals. We’re able to translate the numbers into real work, real success.”

Additional Honorees:
Agape Salon & Spa, Rancho Mirage, CA
Andreas Hogue Salon, Northbrook, IL
Artel Salon, Vancouver, BC
Avenue Hair Design, Venice, FL
Be Inspired Salon, Inc., Madison, WI
Bella Style Salon, Slidell, LA
Bii Natural Salon & Shop, Crystal Lake, IL
Blo, Raleigh, NC
Cappola-Brokaw, Art of Hair, Cheshire, CT
Cloud 9 Salon and Spa, Flower Mound, TX
Cre Hair Studio, Highland, CA
Daylily Spa Salon, Saint Cloud, MN
Define Hair, Ellicott City, MD
Elements of Style Salon and Day Spa, Eldersburg and Frederick, MD
Five Senses Spa, Salon & Barbershop, Peoria, IL
Ginger Bay Salon & Spa, St. Louis, MO
Karen Allen Salon and Spa, Riverside, CA
Lola Hair Studio, Cambridge, MA
Nuovo Salon Group, Sarasota, FL
Nurtur Salon + Spa, Columbus, OH
Paul Kenneth Salon & Spa, Woburn,MA
Prism Wellness Salon, St. James, NY
RedBloom Salon, Calgary, AB
Salon Adelle, Greenville, SC
Salon Allure, Huntsville, AL
Square One Salon and Spa, Dayton, OH
The Changing Room, Aventura, FL
The Root Salon, Phoenix, AZ
The Studio For Hair, Farmington Hills, MI
Urban Betty Salon, Austin, TX
Von Anthony Salon, Frisco, TX