Growing salon owners are constantly on the search for new salon service, products and management strategies to boost the bottom line. These honorees share the bright ideas that are driving their revenue growth.

The team from Changes Salon and Day Spa in Walnut Creek, CA.
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The team from Changes Salon and Day Spa in Walnut Creek, CA.

CHANGES SALON AND DAY SPA
Walnut Creek, CA
changessalon.com
Bonnie Waters
SQUARE FEET: 10,000
TOTAL EMPLOYEES: 55
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Bumble and Bumble, Kevin Murphy, Nioxin
COLOR: Wella, Pravana, 
Arctic Fox
SKIN CARE: Cosmedix
NAIL CARE:  OPI
TECH SUPPORT: Millennium, Demandforce, ZeeZor, AI Service
ASSOCIATION: I/SPA
“Our newest service is the Hydraderm facial, which provides instant results on all skin types. The delux version adds lactic acid exfoliation, micro-current facial toning and LED light therapy. Guests leave with renewed, revitalized skin.”

The team from Glow Beauty Boutique in Braintree, MA.
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The team from Glow Beauty Boutique in Braintree, MA.

GLOW BEAUTY BOUTIQUE
Braintree, MA
glowbeautyb.com
Shelley North
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 19
SKIN CARE: Control Corrective, private label
TECH SUPPORT: Salon Iris, 
Salon Clouds Plus
ASSOCIATION: PBA
“In 2018 we implemented brow and last tinting, lash lifting and dermaplaning and they have been tremendously profitable, with 2019 year-end projections of approximately $45,000 for each service. The second we start adding a new service the phone is ringing with eager clients asking questions.”

HABITUDE SALONS AND SPA
Seattle, WA
habitude.com
Inez Gray
SQUARE FEET: 10,000
TOTAL EMPLOYEES: 80
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda, Davines, Bumble and Bumble
COLOR: Aveda, Davines
SKIN CARE: Aveda, Comfort Zone, Apothecana
NAIL CARE:  OPI, SpaRitual
TECH SUPPORT: SalonBiz, Fetch Rev, Demandforce 
ASSOCIATIONS: ICA, ISPA, PBA, 2 to 10 
“Our Spa Canna services incorporate CBD into massages and body treatments to ease pain, inflammation and stress. The launch and support of this category coupled with retailing CBD products has made an incredible impact on our profits, recruitment and reputation in and around Seattle.”
 

The team from J. Nicolle Salon and Spa in New Albany, IN.
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The team from J. Nicolle Salon and Spa in New Albany, IN.

J. NICOLLE SALON & SPA
New Albany, IN
jnicollesalon.com
Jennifer Kennedy
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Meet Your Stylist
ASSOCIATIONS: PBA, Green Circle
“Extensions have been a part of our business for a while, but hand-tied extensions have been a fabulous new addition. They are a quicker service, less damaging with less wear and tear on the stylist, and less mess. We invested approximately $2,500 to start and have generated $23,881 in sales so far.”

NUOVO SALON GROUP
Sarasota, FL
nuovosalongroup.com
Terry McKee and James Amato
SQUARE FEET: 3,300; 3,000; 3,000
TOTAL EMPLOYEES: 72
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE:  Zoya, Smith & Cult
TECH SUPPORT: SalonBiz, Presence AI, Meet Your Stylist, ZeeZor, SnapSnip
ASSOCIATIONS: ICA, PBA, 2 to 10, Green Circle
“Afer hearing Jeff South of Intrigue Salons talk about the culture of upgrades, we dove into how we could promote upgrades/add-ons daily. We created weekly goals and brought in lunch for each location that reached their goal. In 2018, this yielded an additional $219,470 in sales.”

The team from Progressions Salon Spa Store in Rockville, MD.
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The team from Progressions Salon Spa Store in Rockville, MD.

PROGRESSIONS SALON SPA STORE
Rockville, MD
progressions.com
Cynthia Feldman
SQUARE FEET: 9,000
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $100
BEST-SELLING RETAIL: Kerastase
COLOR: Goldwell
SKIN CARE: Eminence
NAIL CARE:  OPI
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: I/SPA, PBA
“The Yumi Lash Lift is a keratin treatment that gives your lashes a boost, without adding a single lash. It looks like you have on mascara or just had extensions, and lasts for 8 to 12 weeks. It’s great for our lash extension clients who want to take a break or it can be a gateway into extensions.”
 

REDBLOOM SALON
Calgary, AB
redbloom.ca
Troy Winget and Jodi Ohama
SQUARE FEET: 2,400; 2,300; 2,000; 1,400
TOTAL EMPLOYEES: 68
AVERAGE CUT & STYLE: $71
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Sling
ASSOCIATION: 2 to 10 
“We developed an express color service where we apply professional color in the salon and the client leaves and washes it out at home. We worked through the legalities with a lawyer, and provided training for the service at our staff meeting. We made it a huge focus in our marketing, using social media to reach current guests.”

The team from Solaris Aveda in Evansville, IN.
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The team from Solaris Aveda in Evansville, IN.

SOLARIS AVEDA
Evansville, IN
solarisaveda.com
Amy Carter
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“With advanced education from Haley Reeb and Ian Michael Black, we developed higher-level color service, resulting in price increases. As color is a profit driver for our salon, we continue to grow this category beyond the 20% growth we initially saw.”

SPA BLEU
West Dundee, IL
spa-bleu.com
Tammy Coakley
SQUARE FEET: 3,600; 2,850; 1,800
TOTAL EMPLOYEES: 65
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE:  SpaRitual, CND
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, Green Circle
“We added cryotherapy to our service offerings. Cryotherapy exposes the body to extreme cold for a few minutes and relieves pain from migraines, nerve compression, inflammation, arthritis and more. We offer three treatment options–full-body, localized or cryosculpting that tightens and tones.”

The team at Tangerine Salon and Spa in Murfreesboro, TN, enjoy a rock climbing activity. 
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The team at Tangerine Salon and Spa in Murfreesboro, TN, enjoy a rock climbing activity. 


TANGERINE SALON AND SPA
Murfreesboro, TN
tangerinesalonandspa.com
Donna, James, Mark McCarrall
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE:  OPI, CND
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“Our management team was introduced to the idea of a six-month intensive redChocolate training course and through it we discovered the most underutilized service at our salon was hair treatments. They became a consistent part of our consultation and we offered it complimentary to clients for a month.”

Additional Honorees: 
40 Volume Salon, Savannah, GA
Allure Designs Salon, Libertyville, IL
Bella Style Salon, Slidell, LA
Blo, Raleigh, NC
Hollywood Hair, Centralia, MO
Interlocks, Newburyport, MA
Pin-Up Curls, Fort Wayne, IN
Soleil Salon and Spa, Windham, NH

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