<p>Panels at the show cover a variety of topics from branding to trends.&nbsp;</p>

Panels at the show cover a variety of topics from branding to trends. 

<p>Retailers have the opportunity to experience brands and meet their founders.&nbsp;</p>

Retailers have the opportunity to experience brands and meet their founders. 

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<p>Panels at the show cover a variety of topics from branding to trends.&nbsp;</p>
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Panels at the show cover a variety of topics from branding to trends. 

<p>Retailers have the opportunity to experience brands and meet their founders.&nbsp;</p>
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Retailers have the opportunity to experience brands and meet their founders. 

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Every woman deserves a great salon, and salons who embrace the latest trends can help their salons grow in 2020. FounderMade helps get the most innovative and inspiring brands to the place they belong—in the hands of consumers who want them. It helps new brands scale their business and launch their innovations by introducing them to interested retailers.

These five beauty brands featured at the upcoming FounderMade West Discovery Show (which will be held in Santa Monica October 16) are driving trends that you should know about:

Make the Most of Flower Power and CBD: Piper Jaffray estimates that the beauty segment will be a “major beneficiary” of the CBD market’s $50-100B long-term opportunity. Make your beauty salon on-trend with Bota plant-powered CBD skincare and supplements. These products combine an assortment of hand-selected natural botanicals with the power of cannabidiol (CBD) for plant-powered skincare that hydrates, calms, covers and renews.

Mens Skincare Breaks the Mold: It’s time for a men’s skincare revolution and Rugged & Dapper is how we do it. With their no-nonsense skincare line, R&D is helping men start and end their day looking and feeling good. From moisturizer to cleanser to beard oil, their ingredient-first approach is key. Co-Founder, Janine Labaqui, “truly believes life should be real and simple and that belief is carried through every aspect of the business.”

Superfood-Powered Beauty from the Ocean: Take seaweed beyond sushi and harness the powers of this ocean superfood in your salon using our third trend: seaweed-infused beauty products. There are 25,000 types of seaweed. Scientific research led The Seaweed Bath Co. to embrace three: red, brown and green seaweed. These types are the most potent for restoring the skin’s moisture barrier and contain unique bio-identical amino acids that support natural collagen production.

Ingredient Transparency for Every Salon Service: Many of your clients love to keep their hair and skin chemical free, but what about their nails? Base Coat Nail Salon is raising the bar for ingredient transparency in nail care. In addition to formaldehyde, DBP and Toluene, their polishes also eliminate petrochemicals, parabens, sulfates, and camphor. The salon also eschews acrylics, hard gels and skin-aging UV lights for services like Oxygenating Medical Grade Soft Gel to leave a lasting and healthy impression on clients’ nails.

Appreciate the Little (& Cute) Things: No, you’re not dreaming — hair accessories are back and better than ever! And what better way to indulge in this trend and upsell clients on hair styling services than with brands like Kitsch, a self-financed, female-owned global accessory brand built on positivity and pure hard work. From pearl-encrusted hair clips to scintillating scrunchies, your favorite influencers will tell you that it’s all about accessories this season.

These five emerging brands are the trendsetters to take cues from to grow your salon from basic to bustling. Introduce your clients to the newest innovations in beauty so they can make the most of their salon experience. Take it from Meghan Asha, Founder and CEO of FounderMade, “Beauty is constantly being redefined but the key to salon success is fostering one-on-one relationships with your customers and understanding how the newest trends can work for them.”

Click here for more information about the FounderMade West Discovery Show and to purchase tickets.