For a salon, spa, or barbershop, it requires the mastery of a number of best practices to fuel sales growth, which propels the overall trajectory of the business. This year, the SALON TODAY 200 grew by 10.67% and more.
A peek inside Origins Salon in Castle Rock, Colorado.
Origins Salon
ORIGINS SALON
Castle Rock, CO
Kim Trumbull and Harmony Jolly
2023 Sales: $1,865,000
2024 Sales: $2,398,000
GROWTH: 28.58%
SQUARE FEET: 2800 1800
TOTAL EMPLOYEES: 33
AVERAGE CUT & STYLE: $67
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken, Pulp Riot
SKINCARE: Hempz
TECH SUPPORT: Meevo, Mya Salon Scale Reach
ASSOCIATIONS: PBA
“We now include gloss services in the pricing for partial highlights, full highlights, and balayage. We also added clear descriptions in Meevo, so guests know exactly what’s included when they book online. This small change not only improved transparency but also helped our stylists remember to include all services being performed, which had a direct impact on our numbers. Within four weeks, our average ticket increased by $10.”
OYESPA: AVEDA LIFESTYLE SALON, SPA AND MEDSPA
Inver Grove Heights, MN
Hitesh Soneji & Iranna Sannuli
2023 Sales: $194,000
2024 Sales: $257,000
GROWTH: 32.47%
SQUARE FEET: 4000
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: Orly, Sparitual
TECH SUPPORT: SalonBiz, Textel
ASSOCIATIONS: Green Circle
OYESPA’s service evolution has positioned us as a leader in comprehensive beauty and wellness. Our offerings now include precision haircuts, advanced Aveda color, extensions, HydraFacial, SkinPen microneedling, T-Shape 2 body contouring, aesthetic injectables, and Aerolase laser rejuvenation — creating a seamless connection between salon artistry and medspa technology.”
Sarah Hooper, owner of Paradigm Salon & Company in Bel Air, Maryland.
Paradigm Salon & Company
PARADIGM SALON & COMPANY
Bel Air, MD
Sarah Hooper, Tara Schaeffer, Jamison Drane, Aleasha Kanner
2023 Sales: $1,048,000
2024 Sales: $1,160,000
GROWTH: 10.69%
SQUARE FEET: 4800, 1800
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $59
BEST-SELLING RETAIL: Redken, Mizani, L’Oréal
COLOR: Redken, Pulp Riot, Pravana
SKINCARE: Farm House Fresh
NAIL CARE: CND
TECH SUPPORT: Phorest, Mya, Vish
ASSOCIATIONS: ISPA, PBA
“In the summer of 2024, I was able to complete my dream of having an employee-owned and operated salon company by the creation of our shareholder program. This program allowed three key team members to purchase a percentage of the company as trailblazers, creating a revenue stream for themselves and future shareholders. With the creation of this program, we were able to develop a leadership team which improves operations and mentors our growing team.”
PARLOUR IN THE WOODS
The Woodlands, TX
Shawna Romero
2023 Sales: $1,259,000
2024 Sales: $1,424,000
GROWTH: 13.11%
SQUARE FEET: 2600
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $95
BEST-SELLING RETAIL: Kerastase, Shu Uemura, L'Oréal
COLOR: L'Oréal, Redken
TECH SUPPORT: Phorest, Vish, Mya
ASSOCIATIONS: PBA
“With the help of a local business professional, my manager and I were able to implement better communication practices that started with us and trickled down to our team. Instead of scattered notes across multiple notebooks, we use a single platform to track ideas by priority, assignment, and start and due dates. Instead of endless texts and emails, we set boundaries in place to create space for mental rest, so that we could perform at our best during work hours.”
Nadia Duncan, owner of Posh Salon in Williamsburg, Virginia.
Posh Salon
POSH SALON
Williamsburg, VA
Nadia Duncan
2023 Sales: $225,000
2024 Sales: $2,436,000
GROWTH: 982.67%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda, Oribe
COLOR: Aveda, Redken
SKINCARE: Ahohaw, Rebloom, Aveda
TECH SUPPORT: SalonBiz, Demandforce, Vish
“Our master esthetician brought in new technology to expand the variety of results-driven facials we offer. We also added an ‘Intro to Korean Skincare 10-Step Facial’ for clients who felt overwhelmed by all the available options. Frontline staff and hairstylists cross-promoted our spa facials by handing out custom pamphlets to our clients. Our facial clients increased by 79%.”
The team from Posh Salon and Boutique in Grand Junction, Colorado.
Posh Salon and Boutique
POSH SALON AND BOUTIQUE
Grand Junction, CO
Erika Brown
2023 Sales: $609,000
2024 Sales: $748,000
GROWTH: 22.82%
SQUARE FEET: 4000
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: L'Anza, Pureology
COLOR: L'Anza, Redken, Pulp Riot
SKINCARE: Farmhouse Fresh
NAIL CARE: Youngnails, OPI, Artistic
TECH SUPPORT: Meevo, Mya, Tippy, Vish
ASSOCIATIONS: PBA
“We revamped our Post Perks Loyalty Program, shifting from offering discounts to real loyalty. We launched cross-promotions between our hair and nail departments, ran 2x points events on select retail, and built marketing funnels to personalize texts and emails to guests. Our average spend per guest increased 34%, contributing to our strongest financial year since 2019.)
Hailing from Peterborough, Ontario, the team from Raven Hair Co.
Raven Hair Co.
RAVEN HAIR CO.
Peterborough, Ontario
Shelby Raven
2023 Sales: $423,000
2024 Sales: $791,000
GROWTH: 87.00%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $61
BEST-SELLING RETAIL: Oribe, Redken, Pureology
COLOR: Redken, L'Oréal
TECH SUPPORT: Phorest, Mya, SalonScale
“Our five-star guest experience starts before the guest even arrives. Using our Mya match-making online quiz, clients are paired with the stylist best suited for their needs. Our pre-appointment consultation form allows us to gather every important detail so we can greet guests fully prepared.”
The team from Red Salon & Spa in Cape Coral, Florida.
RED SALON AND SPA
Cape Coral, FL
Kathleen Cantu
2023 Sales: $1,294,000
2024 Sales: $1,444,000
GROWTH: 11.59%
SQUARE FEET: 1700, 1600
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Goldwell, Orib,e Moroccanoil
COLOR: Goldwell
NAIL CARE: Dazzle Dry, CND
TECH SUPPORT: Phorest, Vish, Phorest
“Online booking strengthened operational reliability. With built-in deposit collection and card-on-file capabilities, the system reinforced appointment commitments and reduced gaps caused by last-minute cancellations. As a result, it became a more powerful driver of both client acquisition and day-to-day efficiency.”
The team from Reverie Hair Co. in Raleigh, North Carolina.
Reverie Hair Co.
REVERIE HAIR CO.
Raleigh NC
Tiffanie Whitt
2023 Sales: $1,007,000
2024 Sales: $1,330,000
GROWTH: 32.08%
SQUARE FEET: 1800
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Oribe, Redken
COLOR: Redken, Pulp Riot, Wella
TECH SUPPORT: Aura, Mya, SalonScale
“When it comes to recruitment, we turned up the volume on what sets Reverie apart. We strengthened our recruitment funnel through more effective storytelling and clearer messaging about who belongs in our space and why. I restructured our schedule availability and introduced split shifting, then hired strategically versus reactively.”
Dressed in crowns for a royal selfie shoot, the team from Rowdy Hair in Phoenix, Arizona.
Rowdy Hair
ROWDY HAIR
Phoenix, AZ
Christy Vowers
2023 Sales: $1,330,000
2024 Sales: $14,000,000
GROWTH: 952.63%
SQUARE FEET: 2100
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Davines
COLOR: Davines
TECH SUPPORT: Daysmart, Clover
ASSOCIATIONS: PBA
“As clients were waiting longer in-between appointments, we introduced a loyalty card. After each prebooked visit, clients received a stamp, and after six visits, they received a free Davines deep-conditioning treatment. This is boosting our prebooking rate.”
The team from Sahair Salon in Parker, Colorado.
Sahair Salon
SAHAIR SALON
Parker, CO
Barbi Horn
2023 Sales: $2,976,000
2024 Sales: $3,309,000
GROWTH: 11.19%
SQUARE FEET: 1600, 1600, 1900
TOTAL EMPLOYEES: 59
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Kerastase, Redken
COLOR: Redken
TECH SUPPORT: Meevo, Mya, Vish
ASSOCIATIONS: PBA
“Unlike other salons, we don’t assign one educator stylist to coach an associate through the full program. Instead, we have nine educators that work with associates and they change daily. Even though this can be a scheduling nightmare, we have found that we get a better, well-rounded associates who pick up the best traits of all the educators.They learn different styles of verbiage, color and cutting techniques, guest relations, and business building.”
SALON 529 AND DAY SPA
Joplin, MO
Heather Ward, Catlyn Pink, Sarah Wasson, Mike Brandon
2023 Sales: $528,000
2024 Sales: $676,000
GROWTH: 28.03%
SQUARE FEET: 4000
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Redken, Pureology, Bareminerals
COLOR: Redken, Pulp Riot
SKINCARE: Bioelements
NAIL CARE: Artistic
TECH SUPPORT: Envisiongo, Envision
“Our spa, tucked upstairs in a relaxing environment away from foot traffic and noise, can be easily overlooked. To address this, we’ve prioritized salon and spa tours for both new and returning guests, increased spa highlights on social media, encouraged cross-promotion among staff, and launched targeted internal marketing campaigns. We want everyone to know the full range of services available under one roof.”
The team from Salon Bellissima in Bellingham, Washington.
Salon Bellissima
SALON BELLISSIMA
Bellingham, WA
Nicci Lyn Troupe
2023 Sales: $875,000
2024 Sales: $1,062,000
GROWTH: 21.37%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Davines
COLOR: Davines
SKINCARE: Hydropeptide
NAIL CARE: OPI
TECH SUPPORT: Vagaro, Canva
ASSOCIATIONS: Britt Seva Thrivers Society, Green Circle
We are extremely proud to be working toward becoming the first salon in Washington state to earn B Corp Certification. This is a rigorous assessment designated for businesses that meet high standards of social and environmental performance, transparency, and accountability.”
The team from Salon Blond compete in a team-building Game Show in Dunedin, Florida.
Salon Blond
SALON BLOND
Dunedin, FL
Victoria Marino
2023 Sales: $1,159,000
2024 Sales: $1,413,000
GROWTH: 21.92%
SQUARE FEET: 1000, 1500
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $78
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Phorest, Vish
“As we expanded from one thriving location to two, our priorities never changed: caring for our team, perfecting the guest experience, and upholding the highest standards. Over the past year, we’ve shifted from tracking numbers to taking ownership of them, while investing in training, refining systems, and leading with consistency.”
Lora Powell, owner of Salon Blonde in Spring Hill, Tennessee.
Salon Blonde
SALON BLONDE
Spring Hill, TN
Lora Powell
2023 Sales: $3,458,000
2024 Sales: $3,836,000
GROWTH: 10.93%
SQUARE FEET: 2600, 2600, 1100
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Kerastase, Aveda
COLOR: Redken, Aveda, Pulp Riot
SKINCARE: Image
TECH SUPPORT: SalonBiz, Mya, Vish, Salon Ninja
ASSOCIATIONS: PBA
“In 2023, we celebrated three six-figure stylists; in 2024, we celebrated five, and in 2025, even more crossed that milestone. This achievement reflects both the talent of our stylists and the strength of our systems, education, and leadership structure.”
The team from Salon Dulay at a Walk for Water event in Windermere, Florida.
Salon Dulay
SALON DULAY
Windermere, FL
Laura Dulay
2023 Sales: $4,821,000
2024 Sales: $5,618,000
GROWTH: 16.53%
SQUARE FEET: 2400, 2000, 1750
TOTAL EMPLOYEES: 75
AVERAGE CUT & STYLE: $96
BEST-SELLING RETAIL: Aveda, Brazilian Blowout
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Meevo, Connecteam, Emma
ASSOCIATIONS: PBA
“My Summit business coach strongly recommended getting into the business practice of running a promotion every six weeks. I was always reluctant to discount, but we figured out how to do it in an elevated way that matches our brand, running the service and product discounts simultaneously. Guests love this approach!”
The team from Salon Inspire in Kansas City, Missouri.
Salon Inspire
SALON INSPIRE
Kansas City, MO
Mandy Pulse
2023 Sales: $825,000
2024 Sales: $1,082,000
GROWTH: 31.15%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: L’Anza
COLOR: L’Anza
TECH SUPPORT: Envision, Mya, SalonScale
ASSOCIATIONS: PBA
“We reworked our onboarding experience, and I spend two full days with every new team member walking them through who we are, what we believe in and where we’re going. We cover company history, my own journey as a stylist and educator, our Code of Honor and our give-back programs. We finish onboarding by setting goals for their first 30, 90 days and first year.”
Michael Lisa Kavanagh, owner of Salon MK in Temecula, California.
SALON MK
Temecula, CA
Michael Lisa Kavanagh
2023 Sales: $195,000
2024 Sales: $256,000
GROWTH: 31.28%
SQUARE FEET: 1800
AVERAGE CUT & STYLE: $90
BEST-SELLING RETAIL: Davines, Evo, Zenagen
COLOR: Davines
TECH SUPPORT: Square
“Becoming an educator for Davines has greatly improved our success. Being able to properly educate my stylists in what products to recommend to their guests has made a huge difference. We have seen a large number of stylists switch to Davines color, helping them become fully immersed in the brand and more motivated to retail its products. Which in turn allows us to offer more back bar, treatments, and education.”
The leadership team from Salon Rootz in Medina, Ohio.
Salon Rootz
SALON ROOTZ
Medina, OH
Jen Tryon & Sheila Barco
2023 Sales: $959,000
2024 Sales: $1,115,000
GROWTH: 16.27%
SQUARE FEET: 1875
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kerastase, L’Oréal, Davines
COLOR: L'Oréal, Aveda, Wella
NAIL CARE: OPI, CND
TECH SUPPORT: Meevo, Tippy, Emma, Textel
ASSOCIATIONS: PBA
“We revitalized our approach to digital marketing and community engagement with a strong emphasis on content that resonates with Gen Z and Millennial clients. By leveraging behind-the-scenes storytelling, visual technical education, and hyper-local collaborations, we deepened our digital footprint. This content-first strategy, supported by local influencer partnerships and in-salon events, helped us achieve a two-fold increase in engagement.”
SALON SANITY, INC
Gretna, LA
Jennifer J Boutwell, Kaylin Scheuermann, Brandi Michel, Lacey Billiot, Megan Fitzgerald
2023 Sales: $862,000
2024 Sales: $1,000,000
GROWTH: 16.01%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken
SKINCARE: Farmhouse Fresh
TECH SUPPORT: Phorest, Mya, Vish, Tippy
“This past year, we reached a milestone that fills our entire team with gratitude—our 25th year in business. It’s more than an anniversary, it’s a testament to our resilience, our vision, and the heart behind everything we do. We celebrated with our guests and the community, reflecting on the lives we’ve touched, the transformations we’ve createde and the culture that has carried us through.”
Headshots of the team from Shear Artistry Hair & Body Center in Madison, Alabama.
Shear Artistry Hair & Body Center
SHEAR ARTISTRY HAIR & BODY CENTRE
Madison, AL
Stacey Wilson, Michelle Jennings, Eva Whiteaker, Lisa Davis, Diana Langseth
2023 Sales: $1,100,000
2024 Sales: $1,260,000
GROWTH: 14.55%
SQUARE FEET: 3500
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Redken, Pureology, L'Oréal
COLOR: Redken, Pravana
SKINCARE: Bio Elements
NAIL CARE: OPI, CND
TECH SUPPORT: Envision
ASSOCIATIONS: PBA
“One of our biggest successes has been bringing on four shareholders in 2022. This helped lighten my load and allowed me to focus on areas of business that have been neglected. Being able to brainstorm together and lean into each other’s strengths and weaknesses has been incredible.”
Pretty in pastels, the team from Shine in Westbrook, Maine.
The team from Shine in Westbrook, Maine.
SHINE LLC
Westbrook ME
Jenna Richardson
2023 Sales: $843,000
2024 Sales: $944,000
GROWTH: 11.98%
SQUARE FEET: 2420
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $59
BEST-SELLING RETAIL: Davines, Kenra, Living Proof
COLOR: JPMS, Pulp Riot
SKINCARE: Glymed
TECH SUPPORT: Inspire, Tippy, Textel
“One of the best things I ever did was hire a salon business coach, Empowering You’s Amy Carter. She told me all the things I needed to hear and taught me how to coach my team in rebooking, retention, increasing average service tickets, and talking to clients about retail.”
The team from Six Ten Salon & Boutique in Wind Gap, Pennsylvania.
Six Ten Salon & Boutique
SIX TEN SALON & BOUTIQUE
Wind Gap, PA
Ashley Thomas
2023 Sales: $1,720,000
2024 Sales: $2,088,000
GROWTH: 21.40%
SQUARE FEET: 6500
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: R&Co, Redken, Ecru
COLOR: Oligo
SKINCARE: Glymed, Dermalogica
TECH SUPPORT: Meevo, Mya
“In 2025, we had four of our key service providers taking leave for roughly 12 weeks each, positioning us to lose more than $116,000 in revenue. Through a combination of strategic redistribution of clients and our strong compensation structure that rewards leveling up, our team not only replaced that projected loss, but they also brought in an additional $115,000.”
The team from Society Salon in Huntsville, Alabama.
Society Salon
SOCIETY SALON
Huntsville, AL
Marissa Burkhead & Jamie Redd
2023 Sales: $1,648,000
2024 Sales: $1,975,000
GROWTH: 19.84%
SQUARE FEET: 3802
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken, Oligo, Pulp Riot
SKINCARE: Rhonda Allison, Skinscript
TECH SUPPORT: Meevo, Salon Ninja, Mya, Tippy, Vish
“A key area of growth this year came from our expansion into community work. We deepened our partnerships with domestic violence organizations in our area, trained our team on safe and compassionate response protocols, and became a trusted partner in our local support network.”
Toasting their success, the team from Something You Beauty in Paoli, Pennsylvania
Something You Beauty
SOMETHING YOU BEAUTY
Paoli, PA
Allison McAllister
2023 Sales: $317,000
2024 Sales: $635,000
GROWTH: 100.32%
SQUARE FEET: 3500
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $77
BEST-SELLING RETAIL: Davines
COLOR: Davines
SKINCARE: Sonia Roselli Beauty, Dermalogica
TECH SUPPORT: Vagaro
“In 2026, we will unveil a new brand identity—one that better reflects our ideal client, our suite-style model, and the elevated vibe of our team. Rebranding requires time, investment, and change management, but it will position us strongly for the next phase of growth.”
The team from Southwest Hair & Day Spa in Ft. Wayne, Indiana, enjoy a pajama party.
Southwest Hair & Day Spa
SOUTHWEST HAIR & DAY SPA
Ft. Wayne, IN
Jonelle Fedock
2023 Sales: $803,000
2024 Sales: $914,000
GROWTH: 13.82%
SQUARE FEET: 1800, 2600
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Kerastase, Surface
COLOR: Redken
SKINCARE: Bioelements, Face Reality
NAIL CARE: CND
TECH SUPPORT: Phorest, Mya, Vish, Salon.marketing
“We joined High Performance Salon Academy, and the first thing they had me implement was a Code of Honor, a set of rules set by my team for my team. I strategically assigned one of our New Talent stylists to present it when we onboard new employees. It creates a lot of respect in our salon since we are all trying to achieve the same thing.”
SPLITENZ SALON STUDIO
Clinton, NJ
Zee Entrabartolo
2023 Sales: $678,000
2024 Sales: $792,000
GROWTH: 16.81%
SQUARE FEET: 1250
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Davines, Unite, private label
COLOR: Davines, Redken, Matrix
TECH SUPPORT: Phorest, Mya, Vish
ASSOCIATIONS: PBA, ABA
“As our salon’s wig servicse expanded, we found ourselves working with some clients who couldn’t afford them or did not have insurance coverage for hairpieces. In 2011, I established the Hair to Share Foundation, a non-profit that reimburses salons in central New Jersey to help cover the cost for those in need. The Foundation’s first fundraiser was a photo calendar featuring clients who were undergoing treatment, and each ‘mode’ was pampered with a wig, makeup, and professional photoshoot.”
An inside look at Square One Salon and Spa location in Washington Township, Ohio.
Credit: Square One Salon and Spa
SQUARE ONE SALON AND SPA
Washington Township, OH
Brent Johnson, Doug Henderson, Joshua Stucky, Angie Mehaffie, Misty Wells, Alan Leonard, Canaan Good, Lori Davis, John Edinger, Colby Caudill, Alex Smith
2023 Sales: $1,032,000
2024 Sales: $1,213,000
GROWTH: 17.54%
SQUARE FEET: 1400, 7000, 5000, 2400, 3200, 1200
TOTAL EMPLOYEES: 169 Total
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: OPI, CND
TECH SUPPORT: SalonBiz, Salonclouds+
“Over the last year, we brought in a total of 36 advanced level, in-salon classes for our 100+ hair and spa team members, valued at $36,000. That advanced education is on top of the 26 classes we offer in our six-month-long New Stylist Training Program. We keep our classes limited to 16 attendees, so they get the best education in a smaller group setting.”
Brandie Lohmann and Stacey Holmes, owners of Steel Blade Men's Salon in Albuqueque, New Mexico
Steel Blade Men's Salon
STEEL BLADE MENS SALON
Albuquerque, NM
Brandie Lohmann and Stacey Holmes
2023 Sales: $784,000
2024 Sales: $1,000,000
GROWTH: 27.55%
SQUARE FEET: 1451
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $63
BEST-SELLING RETAIL: Tailors, Kevin.Murphy, Eufora
COLOR: Keune, Milbon, Igora
SKINCARE: Jaxon Lane
TECH SUPPORT: Phorest, Mya, Google
“A pivotal point in retail for us was when we started having stylists place the products they would be using during style with the front desk while the guest was receiving their hot towel service. It eliminates a guest’s confusion over what products the stylist used, and our retail sales more than doubled. Keeping in mind our male demographic, it’s been an easy shift that doesn’t feel too pushy.”
The team from Studio 6A Salon & Spa craft together in Westlake, Ohio.
Studio 6A Salon & Spa
STUDIO 6A SALON & SPA
Westlake, OH
2023 Sales: $728,000
2024 Sales: $867,000
GROWTH: 19.09%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Davines, Moroccanoil
COLOR: Davines
SKINCARE: Eminence
NAIL CARE: DND
TECH SUPPORT: Meevo, SalonScale
ASSOCIATIONS: Green Circle
“We created department leads for education, spa growth, social media, and boutique operations. These internal roles help staff know to whom to address their questions while building in accountability. By empowering our stylists to mentor associates and lead advanced training, we created team building, strategic conversations, and culture.”
TAILORED SALON
Milwaukee, WI
Laura Graven & Ashley Puglisi
2023 Sales: $550,000
2024 Sales: $759,000
GROWTH: 38.00%
SQUARE FEET: 1700
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $74
BEST-SELLING RETAIL: Davines
COLOR: Davines, Funk Hue
TECH SUPPORT: Phorest, Vish
“For our annual reviews, we summarize each team member’s compensation in a single-page summary that is colorful, customized and highlights all the benefits they receive. . This year, we added a calculator that answers ‘What if?’, showing them what they could make by adding extra hours to their schedule, double-booking clients or selling three treatments per week.”
The team from Tangles Hair Studio in Cave Creek, Arizona.
Tangles Hair Studio
TANGLES HAIR STUDIO
Cave Creek, AZ
Jordan Stuckert
2023 Sales: $300,000
2024 Sales: $530,000
GROWTH: 76.67%
SQUARE FEET: 2300, 100
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $225
BEST-SELLING RETAIL: Davines
COLOR: Davines
TECH SUPPORT: Vish, Square, Quickbooks, Vish, Skool
“One of my greatest accomplishments is my employees and how we continue to evolve and create a motivational work environment. I believe that allowing them to safely share opinions with me about business and having respectful conversations has made a difference. “
The team from Tantrum Hair Salon in Mesa, Arizona.
Tantrum Hair Salon
TANTRUM HAIR SALON
Mesa, AZ
Heather Harris
2023 Sales: $1,090,000
2024 Sales: $1,224,000
GROWTH: 12.29%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $110
BEST-SELLING RETAIL: Oribe, Goldwell, Kms
COLOR: Goldwell
TECH SUPPORT: Phorest, Mya, Ghl, Spark
ASSOCIATIONS: PBA
“Every Monday, our guests receive an email with an availability update. Our outreach is personalized, strategic, and speaks to each guest based on where they are in their hair journey. For example, a message could read, ‘It’s time for your color refresh. Let’s add our nourishing serum to your visit to strengthen your strands and extend your color’s life.’”
The team from The Blonde Salon in Smyrna, Georgia.
The Blonde Salon
THE BLONDE SALON
Smyrna, GA
Sarah Adams
2023 Sales: $487,000
2024 Sales: $591,000
GROWTH: 21.36%
SQUARE FEET: 1300
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Colorproof, Keune, ColorWow
COLOR: Keune, Redken
TECH SUPPORT: Vagaro, SalonScale
“Every five years, we throw a huge customer appreciation party—food, drink, live music and thousands in giveaways. This has helped our guests become their own community. We also do smaller-scale events in the interim years, for example, we’ve rented a theater to watch The Eras Tour Documentary and the Barbie movie. We’re currently in the planning phase of The Blonde Ball, where everyone will get dressed in their fanciest dress and dance the night away.”
Carl Glorioso, the owner of The Glam Room Salon Medical & Beauty Bar in Kansas City, Missouri.
The Glam Room Salon Medical & Beauty Bar
THE GLAM ROOM SALON MEDICAL SPA & BEAUTY BAR
Kansas City, MO
Carl Gloriosso
2023 Sales: $3,316,000
2024 Sales: $3,788,000
GROWTH: 14.23%
SQUARE FEET: 12000
TOTAL EMPLOYEES: 85
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: Kerastase, L’Oréal, Shu Uemura
COLOR: L’Oréal
SKINCARE: Skinceuticals, Dermalogica
NAIL CARE: OPI, Gelish, Chaun Legend
TECH SUPPORT: Meevo, Reach.ai Ring Central, Vish
ASSOCIATIONS: PBA
“Our signature consultations begin seated and face to face. We don’t speak through the mirror. We take the time to truly listen whether it’s a haircut, facial, medial spa service or bridal consultation, and we believe in cost-before-create transparency.”
The team from The Mae Salon & Spa in Indianapolis, Indiana.
The Mae Salon & Spa
THE MAE SALON & SPA
Indianapolis, IN
Korie Lance
2023 Sales: $1,478,000
2024 Sales: $1,748,000
GROWTH: 18.27%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $82
BEST-SELLING RETAIL: Oribe, Kerastase, Mizani
COLOR: Matrix, Redken
SKINCARE: PCA, Phytoceane
TECH SUPPORT: Envision, Clover, Vish
“Each year, we host a team retreat with yoga, vision boards, hiking, and self-care. I’ve brought in coaches that have taught things like an Enneagram workshop, an Intuitive Tea Blending class, and a Human Design workshop. My team looks forward to these yearly team days where we stop outside of business coaching and focus on the whole person.”
THE PARLOR AVEDA
Las Vegas, NV
Matthew Martin
2023 Sales: $2,100,000
2024 Sales: $2,400,000
GROWTH: 14.29%
SQUARE FEET: 1600, 1100
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Meevo, Tippy, Yelp, Google, Demandforce
ASSOCIATIONS: PBA, Green Circle
“One of our favorite philanthropic partnerships is with ThreeSquare Food Bank. We’ve done everything from packing lunches for kids to preparing meal boxes for senior centers to helping with warehouse inventory and stocking. These volunteer days have become something our team looks forward to, and it helps us feel more connected to the people who live in our city.”
The team from Thirty Hair in Columbia, Maryland.
Thirty Hair
THIRTY HAIR
Columbia, MD
Dustin Mariman and Sarah McGee Mariman
2023 Sales: $1,474,000
2024 Sales: $1,690,000
GROWTH: 14.65%
SQUARE FEET: 2300
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $85
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Meevo, Emma, Textel
“Starting the week before Thanksgiving, any client who makes a purchase gets handed a sealed red envelope and they are told to come back to the salon from Jan 1-31st to open it and discover their winning prize. All prizes have to be redeemed by February 28th, and they’ve helped drive prebook, productivity, and retention since 2019.”
An inside look at Thompson & Company Salon Parlor in Iowa City, Iowa.
Thirty Hair
THOMPSON & COMPANY SALON PARLOR
Iowa City, IA
Bobby & Kayla Thompson
2023 Sales: $2,570,000
2024 Sales: $3,252,000
GROWTH: 26.54%
SQUARE FEET: 1900, 1800
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: BOB, Oligo, private label
COLOR: Oligo
TECH SUPPORT: Blvd
ASSOCIATIONS: ICA
“After one year of employment, team members receive paid time off and disability leave and they are eligible for a 401K ploan. They can contribute up to $40,000 and we match it at 4%.”
The team from Thy Crown and Glory Salon & Headspa in Orlando, Florida.
Thy Crown and Glory Salon & Headspa
THY CROWN AND GLORY SALON & HEADSPA
Orlando, FL
Demi Heinsen
2023 Sales: $355,000
2024 Sales: $428,000
GROWTH: 20.56%
SQUARE FEET: 1000
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Phorest, Mya
“Our 20+ increase in overall sales is due to three things—the launch of our Japanese-inspired head spa services, a complete salon remodel and systems overhaul, and our renewed commitment to education, culture, and exceptional guest care.”
The team from True Beauty Salon in Baton Rouge, Louisiana.
True Beauty Salon
TRUE BEAUTY SALON
Baton Rouge, LA
Brandy Smith Stephens
2023 Sales: $268,000
2024 Sales: $407,000
GROWTH: 51.87%
SQUARE FEET: 980
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Matrix, Uncle Funky's Daughter
COLOR: Redken
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“We added a mid-month check-in with our service providers, in addition to our monthly professional development meetings. We use the time to work on whatever they want from technical skills to mock consultations to strategies on verbiage or retail. Since July 2025, we’ve seen a steady increase in sales over the previous year, and I believe that this additional time together helps keep my team motivated while meeting them where they are.”
The team from Utopia Salon in Vancouver, Washington.
Utopia Salon
UTOPIA SALON
Vancouver, WA
Lisa Houser
2023 Sales: $525,000
2024 Sales: $772,000
GROWTH: 47.05%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Surface, Arrojo
COLOR: Surface, Matrix, Pulp Riot
TECH SUPPORT: Meevo, Tippy, Glammatic, Emma, Reach.ai
ASSOCIATIONS: ICA, PBA
“We developed better training and onboarding for our new employees. We created a weekly plan to hold everyone accountable and on track, with both a workbook and online tracking. We pride ourselves on the amount of education we do both in and out of the salon, whether it is hair, business, or for personal growth.”
The leadership team from Vault Salons in Rocklin, California.
Vault Salons
VAULT SALONS
Rocklin, CA
Rosie Wescott
2023 Sales: $1,587,000
2024 Sales: $1,796,000
GROWTH: 13.17%
SQUARE FEET: 1300, 2200
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $76
BEST-SELLING RETAIL: L’Anza
COLOR: L’Anza
TECH SUPPORT: Phorest, Salon Ninja, Mya, SalonScale
ASSOCIATIONS: PBA
“To support both client satisfaction and stylist advancement, we expanded our level system from five to 10. The enriched structure offers clients flexible pricing options aligned with various budgets. For stylists, the levels create more frequent opportunities for promotion and recognition, fueling motivation and a sense of accomplishment.”
The team from Vibe Salon in Mandeville, Louisiana.
Vibe Salon
VIBE SALON
Mandeville, LA
Mandy Gonzales
2023 Sales: $239,000
2024 Sales: $357,000
GROWTH: 49.37%
SQUARE FEET: 1000
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kerastase, Unite
COLOR: L’Oréal, Pulp Riot
TECH SUPPORT: Phorest, Tippy
ASSOCIATIONS: PBA
“I cut my hours from behind the chair to focus on growing my team and my business. That decision allows me to work more diligently with team members, mentoring them in real time with their clients and coaching technical skills, while helping them grow their confidence and consistency. This commitment has allowed my staff to grow upward of 50% over the last year.”
Alyssa Jackson, the owner of Volition in Wenham, Massachusetts.
Volition
VOLITION
Wenham, MA
Alyssa Jackson
2023 Sales: $525,000
2024 Sales: $613,000
GROWTH: 16.76%
SQUARE FEET: 600
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $96
BEST-SELLING RETAIL: Balmain, REF, Prorituals
COLOR: Schwarzkopf, Wella
TECH SUPPORT: Meevo
“We created and perfected our client touchpoint system. All new clients have a pre-visit consult. When they come, we fill our a client data form. And, we send all new clients a handwritten Thank You to their home addresses. One week later, we check in to confirm they are still happy with their hair, while encouraging them to book their next appointment if they haven’t done so.”
A group of stylists in consultation at Von Anthony Salon in Frisco, Texas.
Von Anthony Salon
VON ANTHONY SALON
Frisco, TX
Kerry Hovland
2023 Sales: $2,709,000
2024 Sales: $2,998,000
GROWTH: 10.67%
SQUARE FEET: 3400
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $97
BEST-SELLING RETAIL: Kerastase, Oribe, Schwarzkopf
COLOR: Schwarzkopf
TECH SUPPORT: Meevo, Premier Marketing
“Attending career fairs at our local schools has always been part of who we are. This year, we had our associates and Level 1s attend as the face of our salon. This is effective because not only do they remember what it’s like to be in school, but they are also well-versed in our education program, social media, and our culture.”
A group of team members from Whip Salon in Ridgefield, Connecticut.
Whip Salon
WHIP SALON
Ridgefield, CT
Amy Pal
2023 Sales: $4,055,000
2024 Sales: $4,973,000
GROWTH: 22.64%
SQUARE FEET: 1600, 1500, 1500, 2000, 1200, 1200
TOTAL EMPLOYEES: 70
AVERAGE CUT & STYLE: $120
BEST-SELLING RETAIL: ColorWow, Redken, Leaf & Flower
COLOR: Wella, L’Oréal, Redken
TECH SUPPORT: Mytime, Customer.io
“To get our team involved in our hiring process, we rolled out an attractive referral bonus where stylists could earn up to $500 just for recommending someone that we ultimately bring on board. This was popular not only because of the financial reward, but because it made the team think about who they genuinely would like to work with. It increased the candidate pipeline and oftentimes results in higher quality candidates.”
Posing outside the salon, the team from Wild Olive in Swansboro, North Carolina.
Wild Olive
WILD OLIVE SALON
Swansboro, NC
Lisa Sanger
2023 Sales: $1,726,000
2024 Sales: $2,086,000
GROWTH: 20.86%
SQUARE FEET: 2000, 1000, 2500
TOTAL EMPLOYEES: 44
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Redken Shades, Evo
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Listen 360, Vish
“With soon-to-be four locations, I recognize leadership is a key driver of our success. So this year, we created a multi-location manager position and a training program for all our leaders. We’re training them to inspire behavioral change that drives growth.”
The team from You Beauty Lounge in Anchorage, Alaska.
You Beauty Lounge
YOU BEAUTY LOUNGE
Anchorage, AK
Mechille South
2023 Sales: $2,057,000
2024 Sales: $2,418,000
GROWTH: 17.55%
SQUARE FEET: 3982
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE:
BEST-SELLING RETAIL: Davines, Oribe
COLOR: Goldwell
SKINCARE: PCA, Bryght
TECH SUPPORT: Zenoti, Slack
ASSOCIATIONS: PBA, Green Circle
“Our biggest success isn’t just in our numbers—it’s our evolution. We’re no longer a salon dependent on one person—we’re a company with a blueprint. A business with processes, policies, and predictable income streams. And a vision for the future that’s both profitable and purposeful.”
ZINKE HAIR STUDIO
Boulder, CO & Ponte Vedra, FL
Jolene Zinke & Megan Robertson
2023 Sales: $1,656,000
2024 Sales: $2,156,000
GROWTH: 30.19%
SQUARE FEET: 1900, 1500, 2100
TOTAL EMPLOYEES: 52
AVERAGE CUT & STYLE: $92
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Zenoti, Aura, Vish
ASSOCIATIONS: Green Circle
“After watching me struggle with an SEO company, my husband took matters into his own hands and launched his own digital marketing agency. Through this work—leveraging AI tools and modern web strategies—we were able to rapidly grow our presence in Florida while also enhancing visibility for our established Boulder location.”
