
The Jawline Effect: Why More Men Are Turning to Plastic Surgery
A New York plastic surgeon talks about the growth of male facial plastic surgery, and the art of perfecting a successful neck lift.
As we look ahead at the new year, Elaia Spa at Hyatt Olive 8 examines key trends shaping the spa industry and uses those to guide their future.






A client enjoys a service at Elaia Spa.
As we close the book on 2025 and look ahead to 2026, it's the perfect time to examine beauty and wellness trends and tweak your service menu to meet client demand.
That's exactly what Elaia Spa at Hyatt Olive 8, led by Spa Director Trina Wood, did. To keep the urban wellness retreat in downtown Seattle at the forefront of holistic, eco-conscious wellness, Wood identified several trends shaping the spa industry as it heads into 2026.
Holistic Mind-Body Wellness: Guests are increasingly seeking experiences beyond traditional treatments, with growing interest in yoga, sound baths, meditation, and services that support the mind-body connection.
Sustainabiity & Eco-Conscious Practices: From zero-waste and eco-friendly products to locally sourced ingredients and biophilic design, sustainability is no longer optional--it's expected.
Specialized & Therapeutic Treatments: Demand continues to grow for services like Traditional Thai Massage, Craniosacral Therapy, Reiki, and CBD-infused offerings, as well as combination treatments such as scrub-massage services.
Sleep & Stress Support: With cognitive anxiety on the rise, guests are prioritizing treatments that promote deep relaxation, restorative sleep, and nervous-system regulation.
As part of the Hyatt Wellbeing Collective, Elaia Spa integrates sustainability and holistic wellness into every aspect of its operation. The spa offers complimentary yoga classes four days a week for hotel and spa guests, ongoing wellness activations, and a treatment menu curated to minimize waste while partnering with like-minded, eco-focused brands.
Wood predicts the next phase of wellness will be defined by a thoughtful balance between technology and human connection. While advancements in AI and wellness tech will expand the foundation of the spa industry, it will remain rooted in human touch, intuition, and personalized care.

A New York plastic surgeon talks about the growth of male facial plastic surgery, and the art of perfecting a successful neck lift.

The busiest weeks of the year are here, and there’s still time to make sure they drive meaningful revenue for your salon. From gift card promotions and retail ideas to smart follow-up strategies, let’s take a look at how to make every remaining day of the year count and keep clients coming back well into 2027.
Sponsored by Phorest

Both systems capture vapors and dust right at the nail table. The difference is where that air goes next, and that one detail can decide whether your salon passes inspection.
Sponsored by Aerovex Systems

After decades in an industry where professionals have not always been adequately educated on caring for non-straight hair, hair artist Kimberly Michelle created a brand designed to help bridge that gap, both behind the chair and at home.

We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

A clean mascara without microplastics.

You spend your days taking care of others. With Wellness Month upon us, it's time to give yourself some love and we've got a roundup of gadgets and products to do just that.

Powered by Hinokitiol, a proprietary antioxidant from Pacific Red Cedar, Riversol products are formulated for sensitive and rosacea-prone skin.

While the public's interest in peptides shows today's consumers want to be proactive about aging, the professional's role is to help them understand new developments in aesthetics and make smart choices that support their long-term goals.

With this latest FDA clearance, Ultherapy PRIME continues to expand its non-surgical body treatment portfolio, beginning with a U.S. launch followed by a global rollout.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

The winter holidays and Mother's Day are the most popular holidays for gift card campaigns in spas, salons, and medspas. SALON TODAY taps into industry experts for strategies in designing and marketing a successful campaign, as well as how to manage that cash flow influx while avoid getting into trouble with your bottom line or the IRS. Plus, five salons and spas share their case studies.

August marks Wellness Month, and a collection of spas in California and Arizona show us the specials on their service menu.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.