MENU
SEARCHAs we look ahead at the new year, Elaia Spa at Hyatt Olive 8 examines key trends shaping the spa industry and uses those to guide their future.
A client enjoys a service at Elaia Spa.
As we close the book on 2025 and look ahead to 2026, it's the perfect time to examine beauty and wellness trends and tweak your service menu to meet client demand.
That's exactly what Elaia Spa at Hyatt Olive 8, led by Spa Director Trina Wood, did. To keep the urban wellness retreat in downtown Seattle at the forefront of holistic, eco-conscious wellness, Wood identified several trends shaping the spa industry as it heads into 2026.
Holistic Mind-Body Wellness: Guests are increasingly seeking experiences beyond traditional treatments, with growing interest in yoga, sound baths, meditation, and services that support the mind-body connection.
Sustainabiity & Eco-Conscious Practices: From zero-waste and eco-friendly products to locally sourced ingredients and biophilic design, sustainability is no longer optional--it's expected.
Specialized & Therapeutic Treatments: Demand continues to grow for services like Traditional Thai Massage, Craniosacral Therapy, Reiki, and CBD-infused offerings, as well as combination treatments such as scrub-massage services.
Sleep & Stress Support: With cognitive anxiety on the rise, guests are prioritizing treatments that promote deep relaxation, restorative sleep, and nervous-system regulation.
As part of the Hyatt Wellbeing Collective, Elaia Spa integrates sustainability and holistic wellness into every aspect of its operation. The spa offers complimentary yoga classes four days a week for hotel and spa guests, ongoing wellness activations, and a treatment menu curated to minimize waste while partnering with like-minded, eco-focused brands.
Wood predicts the next phase of wellness will be defined by a thoughtful balance between technology and human connection. While advancements in AI and wellness tech will expand the foundation of the spa industry, it will remain rooted in human touch, intuition, and personalized care.
With this latest FDA clearance, Ultherapy PRIME continues to expand its non-surgical body treatment portfolio, beginning with a U.S. launch followed by a global rollout.
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
The winter holidays and Mother's Day are the most popular holidays for gift card campaigns in spas, salons, and medspas. SALON TODAY taps into industry experts for strategies in designing and marketing a successful campaign, as well as how to manage that cash flow influx while avoid getting into trouble with your bottom line or the IRS. Plus, five salons and spas share their case studies.
August marks Wellness Month, and a collection of spas in California and Arizona show us the specials on their service menu.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
Sponsored by K18 Hair
In a video interview from the floor of Premiere Orlando 2026, SALON TODAY's Stacey Soble talks with Celluma Light Therapy to talk about the benefits of light therapy, the versatility of Celluma's light panels, and how the therapy can be incorporated into salon and spa services.
With 6,000 micro-strokes per second, the brush is a master detangler, and the dome on the flip side can be used for scalp, neck, and shoulder massage.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
In this expert column, internationally recognized educator Rita Perna Allor shares why beauty professionals are uniquely positioned to educate, support and empower clients, while staying within their professional scope of practice.
Aesthetic Medical Director Dr. Natalia Bratu reveals the dangers behind seven viral social media beauty trends.
The ocean-powered brand expands bestselling 24-Hour Body Serum in a new scent across body care essentials.
SkinStylus SteriLock MicroSystem is now the only microneedling device with indications for facial acne scars, periorbital wrinkles, and abdominal scars.
Developed by chemist and pharmaceutical veteran Jennifer Sherak, each formal is designed to address the evolving needs of mature skin and deliver measurable results.
The special issue offers early insights and discusses how to start thinking about a patient population that is actively redefining professionals' approach to care.
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
