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Skin by Noor: Formulated with Purpose, Rooted in Tradition
Family-run skincare brand Skin by Noor introduces the Noorishing™ Face Serum with star ingredient date palm pollen.
by Staff
November 10, 2025
courtesy of Skin by Noor
1 min to read
Date Palm Pollen is under the skincare ingredient spotlight.New to market and utilized by Skin by Noor, a family-owned brand founded by a naturopathic doctor and her grandfather, a pharmaceutical scientist, this innovation blends science and heritage. SALON TODAY met the family behind the brand at BITE NYC.
courtesy of Skin by Noor
Together, they formulated the Noorishing™ Face Serum to deliver multi-corrective results without a single synthetic chemical.
As Skin by Noor founder, Salma Hassouna, explains, “As a naturopathic doctor,I feel that if you can't eat it, you shouldn't let your skin absorb it.”
The serum replaces nearly every product in a skincare routine, offering deep hydration, photoprotection, and visible radiance in one clean step.
Used since ancient Egypt for rejuvenation and fertility, date palm pollen is now making waves in modern skincare. Harvested for just two weeks each year, this rare botanical is packed with over 50 bioactive nutrients that hydrate, brighten, protect, and renew the skin naturally.
courtesy of Skin by Noor
Master Aesthetician Jillian Wright at Jillian Wright Facials was the first to introduce Skin by Noor in a New York spa, says, “You can incorporate the serum into any routine. It feels amazing!”
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