2023 SALON TODAY 200: Growth, Part Two

LILLIAN JAMES SALON
Turnersville, NJ
lillianjamessalon.com
Jacqueline Pierce
2020 Sales: $332,000
2021 Sales: $524,000
GROWTH: 57.83%
SQUARE FEET: 2500     
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: Eufora, Kevin.Murphy, Evo
COLOR: Eufora, Redken 
SKINCARE: Esthemax, Elleebana 
TECH SUPPORT: Phorest, Tippy
“We believe that having trust and and a continuing conversation of what employees want from us is important to grow and evolve. Hold too tight to the old ways and you will sink before you had a chance.”

LOGAN 14 SALON AND SPA
Washington, DC
logan14salonspa.com
Michael Hodges, Dr. Michael Londner, Wendi Londner
2020 Sales: $1,854,000
2021 Sales: $2,849,000
GROWTH: 53.67%
SQUARE FEET: 7000     
TOTAL EMPLOYEES: 38
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Jan Marini 
TECH SUPPORT: SalonBiz, Textel, Vish, Demandforce
ASSOCIATIONS: PBA
“Having open lines of communication among the leaders of all our departments has increased our ability to come up with solutions to issues that arise, as well as give each of our leaders community support with their job responsibilities at Logan 14.”

LOLA HAIR STUDIO
Cambridge, MA
lolahairstudio.com
Anna Walsh
2020 Sales: $683,000
2021 Sales: $985,000
GROWTH: 44.22%
SQUARE FEET: 1000     
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: Oribe, Redken 
COLOR: Redken  
TECH SUPPORT: Phorest, Tippy  
ASSOCIATIONS: PBA
“We make use of setting daily, weekly and monthly goals, and we share them through our many communication channels—huddles, empowerment meetings, staff meetings, Slack, and visual metrics in our breakroom.”

LONESTAR SALON & SPA
Tumwater, WA
lonestarsalon.net
Lisa Musgrove-Kibler
2020 Sales: $974,000
2021 Sales: $1,584,000
GROWTH: 62.63%
SQUARE FEET: 2300     
TOTAL EMPLOYEES: 28
BEST-SELLING RETAIL: L'Oréal, Kerastase, Mizani
COLOR: L'Oréal, Pulp Riot 
SKINCARE: G.M. Collins,, Borboleta 
TECH SUPPORT: Meevo, Meet Your Stylist  
ASSOCIATIONS: PBA
“By maintaining close relationships with other local salons, beauty schools and Salon Centric, I strengthened my foundation. We worked together to troubleshoot new safety protocols, shared retention strategies, and supported each other through supply chain issues and rising costs.”

LUNA SALON
Tallahassee, FL
thelunasalon.com
Lindsey Young and Todd Bullock
2020 Sales: $502,000
2021 Sales: $957,000
GROWTH: 90.64%
SQUARE FEET: 1400     
TOTAL EMPLOYEES: 13
BEST-SELLING RETAIL: Kerastase  
COLOR: Redken, Wella, L'Oréal
TECH SUPPORT: Phorest, Vish  
“It’s ok to think differently and to try to change the way stylists and owners see potential within a structured salon. This industry is ever-changing and it’s important to evolve, otherwise you move backwards.”

LUSCIOUS & CO
Shelton, CT
469 Howe Ave
Liz and Jess Arrindell
2020 Sales: $735,000
2021 Sales: $1,452,000
GROWTH: 97.55%
SQUARE FEET: 2700, 1100    
TOTAL EMPLOYEES: 29
BEST-SELLING RETAIL: Kevin.Murphy, Great Lengths, RPM
COLOR: Kevin.Murphy, ELEVEN Australia 
TECH SUPPORT: Vagaro, Tippy, Vish 
ASSOCIATIONS: Qnity
“In the spirit of implementing simpler systems, we introduced digital pre-screenings to assure schedule accuracy. Since implementing this upgrade, productivity increased 22%, booking percentage increased by 17%, and retention increased 6%.”

MENSROOM SALON AND LOUNGE
Portland, ME
mensroomsalon.com
June Juliano
2020 Sales: $457,000
2021 Sales: $702,000
GROWTH: 53.61%
SQUARE FEET: 1500     
TOTAL EMPLOYEES: 6
BEST-SELLING RETAIL: Aveda, The Art Of Shaving 
COLOR: Aveda, Matrix 
SKINCARE: Aveda, The Art Of Shaving 
TECH SUPPORT: SalonUltimate
ASSOCIATIONS: ISBN, PBA
“We work closely with school admins and teachers to identify coachable talent. We look for passionate people who want to grow their career, and do not settle for mediocracy.”

MERAKI SALON & SPA, INC.
Springfield, IL
merakispringfield.com
Jacqueline Goleash
2020 Sales: $464000
2021 Sales: $1045000
GROWTH: 125.22%
SQUARE FEET: 3400     
TOTAL EMPLOYEES: 22
BEST-SELLING RETAIL: Oribe, Aveda 
COLOR: Aveda  
SKINCARE: Eminence, SkinMedica 
TECH SUPPORT: Phorest, Slack, Loom 
“As I look into the future, I know to not only take the bad experiences that come with owning a business positively, but also to always invest in yourself as a business owner and leader. Your team deserves the best.”

MERAKI SALONS
Raleigh, NC
MERAKISALONNC.COM
Michelle Ghassemi
2020 Sales: $647,000
2021 Sales: $1,081,000
GROWTH: 67.08%
SQUARE FEET: 1096, 2712    
TOTAL EMPLOYEES: 21
BEST-SELLING RETAIL: Oway, Kevin Murphy, O&M
COLOR: O&M, Kevin Murphy, Evo
TECH SUPPORT: SalonBiz, REACH.ai  
ASSOCIATIONS: PBA
“We created better, more consistent visibility and content that spoke to who we are. We focused on showing more education and personality online, creating fun ways to connect with and learn about us.”

MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
2020 Sales: $1,046,000
2021 Sales: $1,711,000
GROWTH: 63.58%
SQUARE FEET: 1900, 800    
TOTAL EMPLOYEES: 15
BEST-SELLING RETAIL: Mermaid Extension Care, OLAPLEX 
COLOR: Redken, IT&LY Hairfashion, CHI
TECH SUPPORT: Mindbody, Messenger [ai]
ASSOCIATIONS: Intercoiffure
“We noticed more and more women coming in for consultations who were experiencing significant hair loss because of age, hormones, and even COVID, and I wanted to find a solution to help these women. Since starting to focus on this, we have increased this service category by 47%.”

MIRROR MIRROR SALON
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
2020 Sales: $1,596,000
2021 Sales: $2,733,000
GROWTH: 71.24%
SQUARE FEET: 2000     
TOTAL EMPLOYEES: 42
BEST-SELLING RETAIL: Davines, Virtue, Living Proof
COLOR: Goldwell, Redken, Schwarzkopf
TECH SUPPORT: Mindbody
“We have been incredibly successful in preparing our apprentices for the floor. Typically they hit the floor with full books and are pacing toward $80,000 in their first full year!”

MY FATHER'S MUSTACHE
Cookeville, TN
myfathersmustachetn.com
Brittany Fletcher Elmore and Debbie Fletcher
2020 Sales: $415,000
2021 Sales: $731,000
GROWTH: 76.14%
SQUARE FEET: 1100     
TOTAL EMPLOYEES: 22
BEST-SELLING RETAIL: L'Oréal, Redken, Pureology, Mizani
COLOR: Redken, Matrix, PRAVANA
SKINCARE: Bioelements, Control Corrective, Hempz
NAIL CARE: OPI, CND, NexGen
TECH SUPPORT: Envision, Text Request, Jotform, SpaceCraft, Google My Business
ASSOCIATIONS: PBA, Summit Salon
“Our salon is a win for the entire family. The loyalty it creates when a mother, father, daughter, son, grandparent, etc. all get their services under one roof is unprecedented. It allows us to create relationships with our guests that go way beyond the chair.”

NEROLI SALON & SPA
Milwaukee, WI
nerolisalonspa.com
Susan Haise
2020 Sales: $1,937,000
2021 Sales: $2,704,000
GROWTH: 39.60%
SQUARE FEET: 5200, 4886, 7800, 4021, 1320 
TOTAL EMPLOYEES: 144
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Ultraceuticals  
NAIL CARE: Zoya  
TECH SUPPORT: Zenoti, BambooHR, 3CX, Paychex
ASSOCIATIONS: Intercoiffure, ISBN, ISPA, 2 to 10
“In this shift from 2021 to 2022, we listened, we learned, we grew, and we took action. We had the lowest turnover in years and we won Best Places to Work in Milwaukee for medium to large sized companies.”

OHANA SALON
Scottsdale, AZ
ohanasalonaz.com
Chandra Chriswisser
2020 Sales: $618,000
2021 Sales: $1,016,000
GROWTH: 64.40%
SQUARE FEET: 2400, 1200    
TOTAL EMPLOYEES: 33
BEST-SELLING RETAIL: Aveda, Keune 
COLOR: Aveda, Keune 
SKINCARE: Aveda  
TECH SUPPORT: Meevo, Vish  
ASSOCIATIONS: Intercoiffure
“We doubled education opportunities for our team by offering more education in the salon and online, as well as getting popular industry educators in the salon quarterly. This training improved the our stylists’ confidence and helped them see the value in their work.”

OTTALAUS SALON
Lehi, UT
ottalaus.com
AnneMarie Krainich
2020 Sales: $703000
2021 Sales: $1587000
GROWTH: 125.75%
SQUARE FEET: 2500, 3600, 2200   
TOTAL EMPLOYEES: 62
BEST-SELLING RETAIL: Kerastase, Oribe, Goldwell
COLOR: Goldwell, Redken 
NAIL CARE: Tammy Taylor, Luminary 
TECH SUPPORT: Phorest, Meet Your Styist, Vish 
ASSOCIATIONS: PBA
“We have more than one thousand 5-star Google reviews with a 4.9 star average rating. Sixty percent of our new guests choose us because of the Google reviews they have read. Google continues to be a massive source of new client bookings.”

PARADIGM SALON & COMPANY
Belair, MD
Paradigmsaloncompany.com
Sarah Hooper
2020 Sales: $379,000
2021 Sales: $684,000
GROWTH: 80.47%
SQUARE FEET: 4200     
TOTAL EMPLOYEES: 23
BEST-SELLING RETAIL: Redken, AIIR, Mizani
COLOR: Redken, Pulp Riot, PRAVANA
SKINCARE: Farmhouse Fresh  
NAIL CARE: CND  
TECH SUPPORT: Phorest, Meet Your Stylist, SalonScale 
ASSOCIATIONS: PBA
“Implementing a new recruiting strategy, streamlining and controlling our color costs, and investing in a new digital foot print have set us up for success so that we can now invest in what matters most—our team.”

PETER DELUCA SALON
Arlington Heights, IL
peterdelucasalon.com
Peter DeLuca
2020 Sales: $278,000
2021 Sales: $421,000
GROWTH: 51.44%
SQUARE FEET: 1300     
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: R+Co, Moroccanoil, Bumble and Bumble
COLOR: Wella  
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“I’m blessed to say a lot of amazing relationships that I built over the years were the main driving factor of our success today. I’ve reconnected with several colleagues, and I’m proud to say that we are more connected now than ever before.”

POSH SALON
Williamsburg, VA
poshsalonwbg.com
Nadia Duncan
2020 Sales: $1,007,000
2021 Sales: $1,549,000
GROWTH: 53.82%
SQUARE FEET: 3000     
TOTAL EMPLOYEES: 30
BEST-SELLING RETAIL: Aveda, Oribe 
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: SalonBiz, Demandforce, Vish 
“New frontline employees now receive a $100 sign-on bonus, $150 in retail products and $150 toward a hair service with any Posh stylist. Since implementing the new guest relations hiring protocols, we have enjoyed a 100% retention rate among frontline employees.”

POSH SALON SPA BOUTIQUE
Kokomo, IN
poshsalon-dayspa.com
Lindsay Daugherty-Pyle, Tia Green, Stephanie Wrightsman, Perri Acord
2020 Sales: $1380000
2021 Sales: $2141000
GROWTH: 55.14%
SQUARE FEET: 3300     
TOTAL EMPLOYEES: 45
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken
SKINCARE: PCA, Bare Minerals 
NAIL CARE: OPI, CND, Essie
TECH SUPPORT: STX, Vish, Textel 
ASSOCIATIONS: ISBN
“After adding a luxury retail line, the stylists were able to hit their goals by selling fewer bottles at a higher price. Not only did this help our bottom dollar, but it also helped our stylists feel more successful and improved overall morale within the salon.”

PYARA SPA AND SALON
Cambridge, MA
pyaraspasalon.com
Christine Perkins
2020 Sales: $1,514,000
2021 Sales: $2,269,000
GROWTH: 49.87%
SQUARE FEET: 7500     
TOTAL EMPLOYEES: 42
BEST-SELLING RETAIL: Davines, OLAPLEX, Leaf + Flower
COLOR: Davines, Redken 
SKINCARE: Ultraceuticals, Naturopathica, Hydrafacial
NAIL CARE: Young Nails, Madame Glam, OPI
TECH SUPPORT: Meevo, Salon Cloud  
“By booking more time for color and blonding services, we actually increased the money that was charged per client and got them the exact result they wanted instead of running out of time.”

R SALON+SPA
Webster, NY
rsalon.com
Scott Dennis
2020 Sales: $267,000
2021 Sales: $574,000
GROWTH: 114.98%
SQUARE FEET: 3500     
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Hydrafacial, PCA
NAIL CARE: ORLY, Gel-X, EMMA
TECH SUPPORT: SalonBiz, Textel, Listen360 
“I wanted to go back to our old schedule, but the staff didn’t want to go back. I realized that not going back would work. It allowed me to bridge the gap between the needs of my team and the needs of the business. It changed my mind about how I thought things had to be.”

REFINED BEAUTY
Naperville, IL
refinedbeautyboutique.com
Jennifer Alvarez
2020 Sales: $260,000
2021 Sales: $460,000
GROWTH: 76.92%
SQUARE FEET: 1568     
TOTAL EMPLOYEES: 9
BEST-SELLING RETAIL: Evo, Davines 
COLOR: Davines  
SKINCARE: Farmhouse Fresh  
TECH SUPPORT: Zenoti, Phorest, Boulevard, Tippy, Vish 
ASSOCIATIONS: Cosmetologists Chicago
“As a team, we understand we have a common goal and mission; to serve each other and maximize the guest experience. Our team motto of how we serve stems from the proverb, “If you want to go fast, go alone. If you want to go far, go together.’”

ROBERT ANDREW
Gambrills, MD
robertandrew.com
Bob Zupko & Melissa Eppinger
2020 Sales: $3,166,000
2021 Sales: $4,900,000
GROWTH: 54.77%
SQUARE FEET: 33000     
TOTAL EMPLOYEES: 85
BEST-SELLING RETAIL: Redken, Kerastase, Bumble and Bumble
COLOR: Redken, Wella, Pulp Riot
SKINCARE: Skinceuticals, Image, Hydrafacial
NAIL CARE: OPI
TECH SUPPORT: Meevo, Tippy, CanvasMe 
ASSOCIATIONS: Intercoiffure
“In light of all the challenges, what contributed to our 2021 growth was our longevity, our staff retention, and providing a safe, spacious facility where clients could nurture their mental and physical well-being in the stressful times we all faced.”

SALON 27
Mesa, AZ
salon27az.com
Chet and Amber Pope
2020 Sales: $349,000
2021 Sales: $803,000
GROWTH: 130.09%
SQUARE FEET: 2100     
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Kerastase, R+Co, Moroccanoil
COLOR: Moroccanoil, Pulp Riot
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: PBA
“We are a total client experience. We are a salon that grows our individuals, that grows our business collectively, that has a clientele with incredible hair in the salon and at home, and that has a bright future striving for success.”

SALON BLOND
Dunedin, FL
thesalonblond.com
Victoria Marino
2020 Sales: $480,000
2021 Sales: $706,000
GROWTH: 47.08%
SQUARE FEET: 1000     
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: Envision, Meet Your Stylist  
“In my salon company, we have a saying. We are a ‘four quarters rather than ten dimes salon.’ I would like to have quality employees rather than quantity. My staff knows this, and they hold themselves to this standard.”

SALON BLONDE
Spring Hill, TN
salonblondetn.com
Lora Powell
2020 Sales: $1795000
2021 Sales: $2648000
GROWTH: 47.52%
SQUARE FEET: 2860, 2500    
TOTAL EMPLOYEES: 31
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken
SKINCARE: Image  
TECH SUPPORT: SalonBiz, Demandforce, Vish 
“The shift from stylist to CEO was one of the best things I could have ever done. It allowed me to learn a better way to lead my company. It allowed others in my salon to step into leadership positions, and it paved the way for the changes we made and the growth we had in 2021.”

SALON COUNCIL
Pembroke Pines, FL
saloncouncil.com
Joel Wasserman and Allan Januras
2020 Sales: $530000
2021 Sales: $1118000
GROWTH: 110.94%
SQUARE FEET: 1300, 1100    
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Pureology, Moroccanoil, OLAPLEX
COLOR: Matrix  
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“We built a work environment which fosters teamwork, not competitiveness but support among our stylists. We keep this supportive team by providing exciting team building, educational and social activities throughout the year.”

SALON DULAY AVEDA
Windermere, FL
salondulay.com
Laura Dulay
2020 Sales: $1,976,000
2021 Sales: $3,912,000
GROWTH: 97.98%
SQUARE FEET: 2400, 2000, 1700   
TOTAL EMPLOYEES: 75
BEST-SELLING RETAIL: Aveda, Brazilian Blowout 
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: Meevo, Tippy, Meet Your Stylist, Emma
ASSOCIATIONS: PBA
“I quickly decided to implement a $10 price increase per service across the board. We saw instant results and it continues to help us as inflation rises. In fact, we did 35% more in sales in the first half of 2022 than we did in the first half of 2021.”

SALON HALO
Tampa, FL
salon-halo.com
Ryann Halo
2020 Sales: $933,000
2021 Sales: $1,416,000
GROWTH: 51.77%
SQUARE FEET: 940, 2000, 3400   
TOTAL EMPLOYEES: 37
BEST-SELLING RETAIL: Oribe, OLAPLEX, amika
COLOR: Paul Mitchell, Joico, Pulp Riot
TECH SUPPORT: Phorest, Boulevard, Meet Your Stylist, Vish, Thrivo
ASSOCIATIONS: PBA, 2 to 10
“The vast majority of our team takes ongoing personal ownership over this company’s wellbeing and growth. We are constantly setting goals and looking for ways to tweak and improve. Innovation is one of our greatest strengths.”

SALON SAGE AND BARBER STUDIO
Mount Pleasant, SC
salonsagehair.com
Allison Grisham
2020 Sales: $300,000
2021 Sales: $450,000
GROWTH: 50.00%
SQUARE FEET: 1300     
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Davines
COLOR: Davines 
TECH SUPPORT: Phorest
“A year with Salon Cadence has given us the tools and blueprint for maximizing our business, while still capturing our values, vision and creativity. We have implemented Profit First through them, and I have finally begun paying myself.”

SIX TEN SALON & BOUTIQUE
Wind Gap, PA
sixtenhairstudio.com
Ashley Thomas
2020 Sales: $608,000
2021 Sales: $1,007,000
GROWTH: 65.63%
SQUARE FEET: 1200     
TOTAL EMPLOYEES: 15
BEST-SELLING RETAIL: R&Co  
COLOR: Oligo  
TECH SUPPORT: Meevo
ASSOCIATIONS: PBA
“We took all the BIG risks, namely a full restructure of our commission strategy and remodel of our pricing structure. Our entire team closed out the year making 25-50% more in their paychecks through the new structure and continue to surpass their sales goals each quarter.”

SOFFIATO VIA
Moorestown, NJ
soffiatovia.com
Caroline Dodig
2020 Sales: $392000
2021 Sales: $883000
GROWTH: 125.26%
SQUARE FEET: 2100     
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: Olaplex, Goldwell, Oribe
COLOR: Goldwell, Redken 
TECH SUPPORT: Phorest  
“The clientele that extension services bring in have a higher standard. This required us to really dial into the client experience and be sure that we were giving the best. A client’s experience is just as important as the service itself.”

STEEL BLADE MEN'S SALON
Albuquerque, NM
steelblademenssalon.com
Brandie lohmann and Stacey Holmes
2020 Sales: $344,000
2021 Sales: $484,000
GROWTH: 40.70%
SQUARE FEET: 1500     
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Euphora, Reuzel, Parker J’s
COLOR: Euphora, Igora, Color Camo, Redken
SKINCARE: OM4Men  
TECH SUPPORT: Phorest, Google Ads, Meet Your Stylist 
“We made drastic changes in our salon which led to fuller books and little to no cancelations. We systemized our finances and went all in on profit first. With this step alone, it really was the turning point in our business.”

STUDIO BLUSH
Oxford, PA
studioblush.net
Tara Miller
2020 Sales: $388,000
2021 Sales: $622,000
GROWTH: 60.31%
SQUARE FEET: 1600     
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: Keune, Colorproof, K18
COLOR: Keune, Alfaparf, Pulp Riot
SKINCARE: A Natural Difference  
TECH SUPPORT: Rosy, Tippy, Vish, INCA
ASSOCIATIONS: PBA
“For us, growing means constant education and fulfillment. It means staying focused on our services, our guests and ways we can partner with best-in-class professionals to be a the top of our game.”

THE COLLECTIVE ATX
Austin, TX
thecollectiveatx.com
Tiffany Vogelpohl
2020 Sales: $726,000
2021 Sales: $1,400,000
GROWTH: 92.84%
SQUARE FEET: 3056     
TOTAL EMPLOYEES: 22
BEST-SELLING RETAIL: Oribe, Kerastase, R&Co
COLOR: Wella  
“I have worked hard to create a culture of inclusion and empowerment with my staff. I am careful to not allow any negativity to impede the salon culture. I wholeheartedly support my team and look for positive ways to encourage professional and personal growth.”

THE FACTORY
Denver, CO
1513 S Holly
Nicole Libertelli
2020 Sales: $519000
2021 Sales: $798000
GROWTH: 53.76%
SQUARE FEET: 1600     
TOTAL EMPLOYEES: 8
BEST-SELLING RETAIL: Davines
COLOR: Davines, L'Oréal, Redken
SKINCARE: Truth Treatments 
TECH SUPPORT: Meevo  
“I wanted to create a space where anyone could come, man, woman, non-binary, black or white, bald or hair to the floor, and have them feel welcomed and taken care of. Not only did I want my guests to feel that way, but I wanted my team to feel like they were valued.”

THE GILDED LILY
Chicago, IL
gildedlilychicago.com
Mallory Seisser
2020 Sales: $349,000
2021 Sales: $534,000
GROWTH: 53.01%
SQUARE FEET: 1200     
TOTAL EMPLOYEES: 8
BEST-SELLING RETAIL: Kevin.Murphy, Leaf + Flower, Uberliss
COLOR: Kevin.Murphy  
TECH SUPPORT: Meevo, SnapSnip
“Just as humans do, we as a business are constantly striving for betterment. We pride ourselves on our customer service experience, and we will never stop listening to our community of guests and employees on how we can elevate ourselves.”

THE MAE SALON
Indianapolis, IN
themaesalon.com
Korie Lance
2020 Sales: $644000
2021 Sales: $1010000
GROWTH: 56.83%
SQUARE FEET: 2862     
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Kerastase, Oribe, Mizani
COLOR: Redken, Matrix, L'Oréal
SKINCARE: Ambre  
TECH SUPPORT: Envision, Slack, Text Request, Flodesk  
“My job and number one priority is to create a safe and supportive place where everyone can flourish. Clients can feel this as our heartbeat and love being a part of our vibe and culture.”

THE SPA ON WEST MAIN
Westminster, MD
143 west main street
Dawn DeMario
2020 Sales: $1,570,000
2021 Sales: $2,268,000
GROWTH: 44.46%
SQUARE FEET: 5200     
TOTAL EMPLOYEES: 49
BEST-SELLING RETAIL: Redken, Pureology, IGK
COLOR: Redken
SKINCARE: Bioelements, Farmhouse Fresh, Lalicious
NAIL CARE: CND, OPI
TECH SUPPORT: Meevo, Tippy, Salon S.O.S. 
ASSOCIATIONS: PBA
“Our One Word for 2022 was ‘embolden.’ By focusing on our One Word, I believe it supports our mission to provide great services by emboldening new talent and strengthening the skillset of veteran team members.”

THIRTY HAIR
Columbia, MD
thirtyhair.com
Dustin and Sarah Mariman
2020 Sales: $665,000
2021 Sales: $1,043,000
GROWTH: 56.84%
SQUARE FEET: 2300     
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: Meevo, Textel  
ASSOCIATIONS: PBA
“Being team based can make it much easier to hold people accountable to foster a strong culture. However, it also requires strong leadership that holds everyone to the systems and standards that are built for the culture.”

TIMOTHY JOHN'S SALON
New York City, NY
timothyjohnsalon.com
Timothy Differt and David Spangenthal
2020 Sales: $624,000
2021 Sales: $1,013,000
GROWTH: 62.34%
SQUARE FEET: 975     
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Shu Uemura, Redken, Pureology
COLOR: Redken  
SKINCARE: Koa  
TECH SUPPORT: Salon Iris
“Coaching and daily rallying with a focus on offering guests more than what they are in for, but only what they may need and enjoy, has grown our average ticket by approximately $20 over the past year.”

TOUSLED AND TAMED SALON
Alpha, NJ
touseldandtamedsalon.com
Alexis Prch- Melick
2020 Sales: $254,000
2021 Sales: $364,000
GROWTH: 43.31%
SQUARE FEET: 1600     
TOTAL EMPLOYEES: 5
BEST-SELLING RETAIL: Unite  
COLOR: Redken  
SKINCARE: Osmosis  
TECH SUPPORT: Rosy, SalonScale  
“I believe we should all break out of our salon atmosphere at least once a quarter. It really gives everyone a chance to see their coworkers in new light and a new way to connect.”

TULIP SALON & SPA
Fredericksburg, VA
tulipsalonspa.com
Priscilla and Ralph Priebe
2020 Sales: $1,260,000
2021 Sales: $1,824,000
GROWTH: 44.76%
SQUARE FEET: 4000     
TOTAL EMPLOYEES: 29
BEST-SELLING RETAIL: Aveda 
COLOR: Aveda
SKINCARE: Aveda 
NAIL CARE: OPI  
TECH SUPPORT: SalonBiz, Demandforce, Constant Contact
ASSOCIATIONS: PBA, Chamber of Commerce
“One huge, unexpected success was being nominated as a 2021 finalist for Top Small Business of the Year by the regional Chamber of Commerce. The team was also voted by Northern Virginia Magazine to be on their list of Best Salons.”

URBAN BETTY
Austin, TX
urbanbetty.com
Chelle Neff
2020 Sales: $3,311,000
2021 Sales: $4,866,000
GROWTH: 46.96%
SQUARE FEET: 3400, 1500    
TOTAL EMPLOYEES: 82
BEST-SELLING RETAIL: Kerastase, Pureology, Redken
COLOR: Redken, PRAVANA, Pulp Riot
SKINCARE: Sorella Apothecary, Chella 
TECH SUPPORT: Envision, Meet Your Stylist, REACH.ai
“As I look into the last months of 2022 and forward into 2023, I have to trust that even though my team might do something differently than I do, it's not wrong. Often, they find a better way to do it than I do.”

VANITY HEIGHTS SALON
Houston, TX
vanity-salon.com
Fiona Tolunay
2020 Sales: $616,000
2021 Sales: $973,000
GROWTH: 57.95%
SQUARE FEET: 1800     
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Aveda, Brazilian Blowout 
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: SalonBiz, Textel  
ASSOCIATIONS: PBA
“If somebody is the right fit for your culture, you’ll find a way to make it work. Every time someone has been a great fit for us and we hire them, something happens that opens up a chair for them to work. If we had turned those people away, our chairs wouldn’t be in use.”

VAULT SALON
Rocklin, CA
thevaultsalon.com
Rosie Wescott
2020 Sales: $611,000
2021 Sales: $1,102,000
GROWTH: 80.36%
SQUARE FEET: 1300, 2000    
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: Eufora  
COLOR: Eufora  
SKINCARE: Dr. Dennis Gross, Hydrafacial 
TECH SUPPORT: Phorest, SalonScale  
ASSOCIATIONS: PBA
“Attending to the needs of all of our clients is our primary goal, and we want to continue to have them feel like this can be achieved, regardless of economic constraints they might be experiencing.”

WANDERLUST SALON AND SPA
Sevierville, TN
wanderlustsalonspa.com
Jessica Sexton
2020 Sales: $567,000
2021 Sales: $911,000
GROWTH: 60.67%
SQUARE FEET: 4500 3400    
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: Private Label  
COLOR: Aveda  
SKINCARE: private label  
TECH SUPPORT: Meevo, Textel, Tippy, Vish
“With our new compensation scale, each employee could do the same number of clients as before while more than doubling their pay and never having to worry about surviving on tips again.”

ZANDI K SALON
Golden, CO
zandiksalon.com
Nicole Wenz
2020 Sales: $1,328,000
2021 Sales: $1,846,000
GROWTH: 39.01%
SQUARE FEET: 900     
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: Aura, First Page, Plann 
ASSOCIATIONS: PBA
“I completely changed how we charge, sell and quote hair services in our salon. We went from hundreds of color options with or without a haircut and additional upgrades for my staff to upsell, to four options of services and prices.”

ZOI'A SPA & SALON
Janesville, WI
zoiaspasalon.com
Tynne Hall
2020 Sales: $885,000
2021 Sales: $1,262,000
GROWTH: 42.60%
SQUARE FEET: 5000     
TOTAL EMPLOYEES: 30
BEST-SELLING RETAIL: Bumble and Bumble, L'Oréal, Moroccanoil
COLOR: L'Oréal
SKINCARE: Phytocéane, Hydrafacial, Farmhouse Fresh
NAIL CARE: Pro RX Nails, Footlogix, CND
TECH SUPPORT: Vagaro
“We have made modifications to meet the needs of our guests and employees when they arise. Learning to make a quick pivot is key. We are looking forward to continuing to grow people and provide an A+ guest experience.”