As salons rebuilt their businesses from the pandemic slump in 2020, their sales found new footing in 2021. Those who mastered a number of new business practices excelled at the numbers game with many finding growth beyond their 2019 numbers.
An inside look at 40 Volume Salon in Savannah, Georgia.
40 VOLUME SALON & SPA
Savannah, GA
40volume.com
Michelle Rouzer
2020 Sales: $1,473,000
2021 Sales: $2,503,000
GROWTH: 69.93%
SQUARE FEET: 5000
TOTAL EMPLOYEES: 50
BEST-SELLING RETAIL: Kerastase, Pureology, Redken
COLOR: Redken, Pulp Riot
SKINCARE: Circadia
TECH SUPPORT: Meevo
ASSOCIATIONS: Summit
“We decided to find a new space for our salon and turned our previous location into an upscale barbershop. We found an amazing 70-year-old, out-of-business autobody shop. It was a wreck, but we transformed it into our dream salon.”
A MOMENT'S PEACE SALON & SPA
Brentwood, TN
amomentspeace.com
Kip Dodson
2020 Sales: $2,706,000
2021 Sales: $3,760,000
GROWTH: 38.95%
SQUARE FEET: 6000
TOTAL EMPLOYEES: 55
BEST-SELLING RETAIL: Oribe, Moroccanoil, Pureology
COLOR: Schwarzkopf Professional, Redken
SKINCARE: Skinceuticals, Jan Marini
NAIL CARE: CND, OPI
TECH SUPPORT: Mindbody, EmpowerLocal, Vish
ASSOCIATIONS: ISPA, PBA, Qnity, Serious Business
“We track the impact of our guest experience, marketing and revenue using our tech tools. In 2021, we achieved $958,340 in gift card sales on top of over $3.76 million in revenue…all at one location.”
A.SALON
Chicago, IL
asalonchicago.com
Amy Daniel-Moser & Rudy Moser
2020 Sales: $418,000
2021 Sales: $708,000
GROWTH: 69.38%
SQUARE FEET: 2000, 1000
TOTAL EMPLOYEES: 23
BEST-SELLING RETAIL: Kevin Murphy, Milbon, ELEVEN Australia
COLOR: Kevin.Murphy
TECH SUPPORT: Rosy Salon Software
ASSOCIATIONS: Cosmetologists Chicago
“Employee retention is often overlooked and we believe it should be a primary focus. We have maintained our team by offering competitive commission, a healthy benefits package, and a flexible work schedule.”
Owner Amber Woodall in the retail area of Alkali Hair Studio in Winston Salem, North Carolina.
ALKALI HAIR STUDIO
Winston Salem, NC
studioalkali.com
Amber Woodall
2020 Sales: $457,000
2021 Sales: $1,043,000
GROWTH: 128.23%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 13
BEST-SELLING RETAIL: Oribe, Davines
COLOR: Goldwell
SKINCARE: Environ
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“Not only did I find that revenue from a one-client-focused appointment actually exceeded the amount made from squeezing an appointment in the middle, but I found that it also increased staff morale.”
The team from Allure Beauty Bar in Grand Junction, Colorado.
ALLURE BEAUTY BAR
Grand Junction, CO
beautybarallure.com
Bobbi Zmiewsky
2020 Sales: $281,000
2021 Sales: $479,000
GROWTH: 70.46%
SQUARE FEET: 2600
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: Surface, Pureology, Eminence
COLOR: Pulp Riot
SKINCARE: Eminence
TECH SUPPORT: Phorest, Meet Your Stylist, Tippy, CLICS
ASSOCIATIONS: PBA
“I believe that when I learned the value of delegation and leadership, our salon really started expanding and operating as a well-oiled machine that could run efficiently and seamlessly.”
Christie White, owner of Arcadia Salon in Birmingham, Alabama.
ARCADIA SALON
Birmingham, AL
arcadiabham.com
Christie White and Bill Langley
2020 Sales: $445,000
2021 Sales: $670,000
GROWTH: 50.56%
SQUARE FEET: 980
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Davines, Kevin.Murphy
COLOR: Davines
TECH SUPPORT: Mangomint
“We carefully chose local influencers who we called “Arcadia Ambassadors,” placed them with stylists who needed to build, and began performing complimentary services in exchange for various targeted posts on their Instagram stories and feeds.”
Owner Holly Santelli of Ash & Willow Eco Salon and Beauty Apothecary in Park Ridge, Illinois.
ASH & WILLOW ECO SALON AND BEAUTY APOTHECARY
Park Ridge, IL
ashwillowsalon.com
Holly Santelli
2020 Sales: $1,269,000
2021 Sales: $1,826,000
GROWTH: 43.89%
SQUARE FEET: 4200, 4000, 1500
TOTAL EMPLOYEES: 60
BEST-SELLING RETAIL: Kevin.Murphy, Aveda, Davines
COLOR: Kevin.Murphy, Aveda
SKINCARE: Intelligent Nutrients, Rejuvi
NAIL CARE: CND, OPI
TECH SUPPORT: Rosy Salon Software, Meet Your Stylist
ASSOCIATIONS: Cosmetologists Chicago
“Along with our expansion, we also added a boutique with lots of gift items, more haircare brands, and some clothing. Because of the added boutique, we have continually been able to grow our retail sales by 20% each year.”
Rhysa Anderson and Abigail Brown, owners of Baddhare Salon in Myrtle Beach, South Carolina.
BADDHARE SALON
Myrtle Beach, SC
baddhare.com
Rhysa Anderson & Abigail Brown
2020 Sales: $510,000
2021 Sales: $1,051,000
GROWTH: 106.08%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Innersense, Goldwell, KMS
COLOR: Goldwell, O&M, Pulp Riot
SKINCARE: ORGAID, Beauty Care Naturals, Beautycounter
TECH SUPPORT: Vish
“We focus on educating our team so they can in turn educate our guests. When our guests feel educated and empowered, they are more likely to become regular, loyal clients of Baddhare Salon.”
Beautiful in white, the team from Bella Sirena Salon in Kirkland, Washington.
BELLA SIRENA SALON
Kirkland, WA
bellasirenasalon.com
Julie Bourgoin & Cherese Bourgoin
2020 Sales: $534,000
2021 Sales: $838,000
GROWTH: 56.93%
SQUARE FEET: 1982
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz
“By pricing color transformations hourly, our stylists have the freedom to add a conditioning treatment or whatever they feel needs to be added to get the desired outcome. It gives the stylist creative control and provides transparency to the guest.”
The team from Bleach and Brawn in Vista, California.
BLEACH AND BRAWN
Vista, CA
bleachandbrawn.com
Connie Kecskes
2020 Sales: $268,000
2021 Sales: $490,000
GROWTH: 82.84%
SQUARE FEET: 1625
TOTAL EMPLOYEES: 8
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKINCARE: Image, Glo
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“We coached the team to help them understand that retail not only helps the guest, but it also helps build their books and increase service dollars because the guests now see them as advisors instead of just pushy salespeople.”
BLONDIE'S SALON & SPA
Columbus, IN
blondiescolumbus.com
Lindsey Babinec
2020 Sales: $670,000
2021 Sales: $1,061,000
GROWTH: 58.36%
SQUARE FEET: 2700
TOTAL EMPLOYEES: 19
BEST-SELLING RETAIL: Davines, Eleven, K-18
COLOR: Davines, Redken
SKINCARE: Comfort Zone, PCA Skin
NAIL CARE: CND, Comfort Zone
TECH SUPPORT: Phorest, Vish, Tippy
“The relationships created amongst our team as a result of spending [education] time together are priceless. You can see our entire team beaming with pride when our apprentices start having success with their own clients, because they know they played a part in that.”
The team from Blush Salon and Aesthetics in Fargo, North Dakota.
BLUSH SALON AND AESTHETICS
Fargo, ND
blushsalonfargo.com
Lacey Spaulding
2020 Sales: $1,100,000
2021 Sales: $1,600,000
GROWTH: 45.45%
SQUARE FEET: 4600
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: L'Anza
COLOR: L'Anza
SKINCARE: Epionce, Farmhouse Fresh
TECH SUPPORT: Meevo, Tippy, Textel, REACH.ai
“Since we are not open on weekends, and many of our team members enjoy doing event hair and makeup, we do allow them the option to do freelance work for bridal parties on their own, which is very much appreciated by the team!”
BOMBSHELLS HAIR STUDIO & SPA
Murfreesboro, TN
Michelle Williamson
2020 Sales: $493,000
2021 Sales: $973,000
GROWTH: 97.36%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Keune, pH
COLOR: Keune
TECH SUPPORT: Mangomint, Spot On
ASSOCIATIONS: PBA
“On the premise of the business ideals of salon culture development, employee retention, and continued education, Bombshells Hair Studio has successfully built a business with continued and consistent growth to everyone's bottom line.”
Nichole Garner, owner of Capelli’s Studio & Spa in Decatur, Illinois.
CAPELLI'S STUDIO & SPA
Decatur, IL
Nichole Garner
2020 Sales: $265,000
2021 Sales: $460,000
GROWTH: 73.58%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 9
BEST-SELLING RETAIL: L'Anza, L'Oréal, Olaplex
COLOR: L'Oréal, Redken, Joico
SKINCARE: Dermalogica, Dermaplane Pro
TECH SUPPORT: Meevo, Vish, Wix, Emma, REACH.ai
“I became a Summit salon and started focusing on the systems they teach. My team gets a voice in the company without having the responsibility—they get to help create our systems and culture.”
CHARLOTTE THOMAS SALON
Phoenixville, PA
charlottethomassalon.com
Nina Childers
2020 Sales: $601,000
2021 Sales: $976,000
GROWTH: 62.40%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: Oribe, Unite, Eufora
COLOR: Eufora, Redken, Pulp Riot
TECH SUPPORT: Phorest, Meet Your Stylist, Slack
ASSOCIATIONS: PBA, 2 to 10
“Team member satisfaction and retention have always been our highest priorities. We strive to make the salon a fun and happy place to work, and our customers can see and feel the positive energy that our team members project.”
The team from Coterie 17 in Robinsville, New Jersey.
COTERIE 17
Robbinsville, NJ
coterie17.com
Angela Pantaleone
2020 Sales: $1,897,000
2021 Sales: $2,898,000
GROWTH: 52.77%
SQUARE FEET: 5500
TOTAL EMPLOYEES: 48
BEST-SELLING RETAIL: Oribe, Kerastase, Eufora
COLOR: Eufora, Colorspace
SKINCARE: Dr. Dennis Gross, Skinceuticals
NAIL CARE: OPI, Madam Glam
TECH SUPPORT: Phorest
ASSOCIATIONS: Intercoiffure
“We did an in-house review of employee perceptions of both the culture and leadership team to create our Coterie Manifesto. This manifesto details all the wonderful things that drive our culture, and is now our governing document to remind us of all that defines us as a team and a family.”
Having a little fun with their team shot at Craft + Theory Hair Studio in Ho Ho Kus, New Jersey.
CRAFT + THEORY HAIR STUDIO
Ho Ho Kus, NJ
craftandtheoryhair.com
Nicholas DiGenova
2020 Sales: $498,000
2021 Sales: $784,000
GROWTH: 57.43%
SQUARE FEET: 1100
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: Davines
COLOR: Kevin.Murphy
TECH SUPPORT: Phorest, Vish, Tippy, CanvasMe
ASSOCIATIONS: PBA
“We instituted a very robust 4th quarter holiday retail program where we created preorder forms that included a list of all holiday gift sets available, with an incentive to ‘buy more, save more.’ That led to the most holiday retail sales by far in our six-year history.”
The team at Crown Extension Studio celebrates at Colorado Springs, Colorado.
CROWN EXTENSION STUDIO
Colorado Springs, CO
crown.salon
Jenna Bowden
2020 Sales: $360000
2021 Sales: $571000
GROWTH: 58.61%
SQUARE FEET: 2900
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Leaf + Flower, Kevin.Murphy, Malibu C
COLOR: Kevin.Murphy
TECH SUPPORT: Vagaro
“As more companies turn to remote work, many of our guests use their service time to get important work done. To encourage this, we provide laptop chargers and removable desks at the chair. As a result, there has been an increase in client-to-client networking, and many business relationships have formed in our salon.”
The team from Cynergy Color Bar in Youngville, North Carolina.
CYNERGY COLOR BAR
Wake Forest, NC
cynergycolorbar.com
Cynthia Perry
2020 Sales: $383,000
2021 Sales: $544,000
GROWTH: 42.04%
SQUARE FEET: 1320
TOTAL EMPLOYEES: 9
BEST-SELLING RETAIL: Goldwell, Moroccanoil, Virtue
COLOR: Goldwell, Redken, Pulp Riot
TECH SUPPORT: Phorest, Vish, Tippy
ASSOCIATIONS: PBA
“It was time to raise our prices, but we didn’t stop there. We systematized a list of add-on services that included consultations, toners, blowouts, extensions, and fairy hair that resulted in explosive growth.”
All together now—the team from DeCola Salon in Exton, Pennsylvania.
DECOLA SALON
Exton, PA
decolasalon.com
Lou DeCola
2020 Sales: $1,089,000
2021 Sales: $1,620,000
GROWTH: 48.76%
SQUARE FEET: 4000
TOTAL EMPLOYEES: 35
BEST-SELLING RETAIL: Oribe, R+Co, IGK
COLOR: Duomo, Oligo
TECH SUPPORT: Phorest, Meet Your Stylist, Vish
ASSOCIATIONS: PBA
“The huge increase in Instagram Reels content over the year increased our social media following and engagement, but more importantly, forced many of my staff to step out of their comfort zone and take a risk that paid off.”
An inside look at Douglas J Salon in Wyoming, Michigan.
DOUGLAS J SALON
Wyoming, MI
douglasj.com
Scott Weaver and T.J. Weaver
2020 Sales: $334000
2021 Sales: $496000
GROWTH: 48.50%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Zenoti
ASSOCIATIONS: Intercoiffure
“We all know that you get one chance to really make an impression on that guest, so we made sure the Douglas J experience was stellar and put an internal focus on consistently prebooking guests to come back for their next visit. We averaged 61% prebooking in 2021.”
Signage in Douglas J Salon in Ann Arbor, Michigan, encourages guests to tell their service providers if they prefer to have their service without conversation.
DOUGLAS J SALON
Ann Arbor, MI
douglasj.com
Scott Weaver and T.J. Weaver
2020 Sales: $519,000
2021 Sales: $858,000
GROWTH: 65.32%
SQUARE FEET: 1127
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: Aveda, Davines, Bumble and Bumble
COLOR: Aveda
TECH SUPPORT: Zenoti
ASSOCIATIONS: Intercoiffure
“Success couldn’t happen without the hard work of building relationships with the surrounding community through outreach efforts. There are 35 businesses sitting right around our salon–partnering with them has not only been valuable to our business, but also a lot of fun.”
ECCO SALON
Fitchburg, WI
eccosalon.com
Sarah and Trent Lange
2020 Sales: $1,821,000
2021 Sales: $2,710,000
GROWTH: 48.82%
SQUARE FEET: 1865, 1695, 2045
TOTAL EMPLOYEES: 55
BEST-SELLING RETAIL: Aveda, Davines
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Meevo, Vish, Google Analytics
ASSOCIATIONS: PBA, 2 to 10
“Research provided us with the insight that there was opportunity to recruit some solopreneurs back through incentives and messaging pertaining to the benefits that resonated most with them. These efforts contributed to 12% of our 2021 growth.”
The team from Element Salon and Day Spa in Midland, Michigan.
ELEMENT SALON AND DAY SPA
Midland, MI
elementsalons.com
Michael and Stephanie Jones
2020 Sales: $516,000
2021 Sales: $831,000
GROWTH: 61.05%
SQUARE FEET: 2600
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Phorest, Vish
“After a handful of meet-and-greets, presentations, and career fairs, we realized that finding people who fit our culture is what we were searching for, not their experience with brands. Since changing our approach, we have had a 30% increase in our team this quarter alone.”
Amy Murphy, owner of Entourage Salon in Flanders, New Jersey.
ENTOURAGE SALON
Flanders, NJ
entouragesalonnj.com
Amy Murphy
2020 Sales: $715,000
2021 Sales: $1,045,000
GROWTH: 46.15%
SQUARE FEET: 5000
TOTAL EMPLOYEES: 28
BEST-SELLING RETAIL: private label, L'Oréal, Aquage
COLOR: L'Oréal
SKINCARE: Repêchage
NAIL CARE: OPI, CND
TECH SUPPORT: Meevo, Tippy
ASSOCIATIONS: Intercoiffure, Local Chamber of Commerce
“We recognized that soft skills around mindset and business motivation have been imperative to maintaining an overall connection, so the team can serve our guests in a confident and professional way.”
The outside of Epiphany Salon and Spa in Traverse City, Michigan.
EPIPHANY SALON & SPA
Traverse City, MI
518 East Front Street
Dawnette Wessell
2020 Sales: $471,000
2021 Sales: $854,000
GROWTH: 81.32%
SQUARE FEET: 4400
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Pro Web Marketing
“We hire technicians right out of school, making time to show them the ropes and guide their success in this world of beauty. Starting from scratch is hard work and it keeps us in check because there’s no better way to keep up with education than by teaching yourself.”
Sharah Madrone, owner of Gervais Salon & Day Spa.
GERVAIS SALON & DAY SPA
Eugene, OR
gervaiseugene.com
Sharah Madrone
2020 Sales: $2,118,000
2021 Sales: $2,935,000
GROWTH: 38.57%
SQUARE FEET: 4200, 3600
TOTAL EMPLOYEES: 58
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SalonBiz, Textel
ASSOCIATIONS: PBA, 2 to 10
“With all that has gone on with COVID and employment, we have maintained a focus on consistent and excellent customer service. We have found that our clients are so thankful to be well taken care of that our referrals and bookings have increased significantly.”
GORDON SALON
Highland Park, IL
gordonsalon.com
Tony and Pam Gordon
2020 Sales: $3,074,000
2021 Sales: $4,432,000
GROWTH: 44.18%
SQUARE FEET: 1950, 1450, 2600, 2050, 2100
TOTAL EMPLOYEES: 71
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Zenoti, Tippy, Vish
ASSOCIATIONS: Cosmetologists Chicago, Intercoiffure, 2 to 10
“Our pay systems allow stylists a choice of hourly, commission or salary, with a team bonus and all other classic benefits, allowing each staff member to have the opportunity or security they feel is most important to them.”
Social media helped the team at Gray & Graham Salon grow their sales in Madisonville, Louisiana.
GRAY & GRAHAM SALON
Madisonville, LA
grayandgrahamsalon.com
Abbie Icamina
2020 Sales: $650,000
2021 Sales: $980,000
GROWTH: 50.77%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 13
BEST-SELLING RETAIL: Kerastase, Rossano Ferretti
COLOR: L'Oréal, Redken
TECH SUPPORT: Phorest, Tippy
ASSOCIATIONS: PBA
“We believe social presence was substantial in our growth. We succeeded in hitting our social media goal, making a name in our community. As a result, our stylists doubled their income in less than two years.”
The team at Grove Salon in Orlando, Florida.
GROVE SALON
Orlando, FL
grovesalons.com
Allison Agresta and Brent Burton
2020 Sales: $325,000
2021 Sales: $805,000
GROWTH: 147.69%
SQUARE FEET: 1487
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Meet Your Stylist
“We work as a team to provide a proper referral to a stylist at a different level when needed. We understand finances may be a difficult conversation for some guests, so we make sure we give them different options for their service and include three different price points.”
GROW—A SHANE ARCHER CONCEPT
Knoxville, TN
growknoxville.com
Shane Archer
2020 Sales: $1,592,000
2021 Sales: $2,516,000
GROWTH: 58.04%
SQUARE FEET: 5300
TOTAL EMPLOYEES: 35
BEST-SELLING RETAIL: L'Anza
COLOR: L'Anza
SKINCARE: Glo Skin Beauty
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA
“Recently, we closed the salon and had an all-day session with a consultant. The entire team had input into rewriting our mission, vision and values. I, as an owner, feel that it is important for all employees to feel a part of the team, not just a number and a payroll.”
Heather Mack, owner of H. Mack and Company in Hutto, Texas.
H. MACK & COMPANY
Hutto, TX
hmackcompany.com
Heather Mack
2020 Sales: $369,000
2021 Sales: $654,000
GROWTH: 77.24%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: L'Oréal, Redken
COLOR: Redken, Pulp Riot
TECH SUPPORT: Envision
ASSOCIATIONS: Summit Salon
“I get so excited meeting new students and hearing them talk about their futures. It’s a great impact to help pave the exciting journey they have ahead of them. Now we have a system in place that helps generate new stylists on the floor with confidence.”
Teamwork makes the dream work at H.Davis in Ammon, Idaho.
H.DAVIS
Ammon, ID
salonhdavis.com
Nikole Fitzgerald
2020 Sales: $458,000
2021 Sales: $667,000
GROWTH: 45.63%
SQUARE FEET: 2700
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: L'Oréal, Pulp Riot, Davines
COLOR: L'Oréal
NAIL CARE: Morgan Taylor
TECH SUPPORT: DaySmart
“We have seen a lot of growth by adding existing top-talented stylists to our team. Having stylists with several years of experience join us has been very beneficial because they bring unique talents and fresh perspective to our space.”
HABITUDE SALONS AND SPA
Seattle, WA
habitude.com
Inez Gray
2020 Sales: $2,380,000
2021 Sales: $3,465,000
GROWTH: 45.59%
SQUARE FEET: 10000, 1500
TOTAL EMPLOYEES: 42
BEST-SELLING RETAIL: Aveda, Davines, Bumble and Bumble
COLOR: Aveda
SKINCARE: Aveda, Comfort Zone, Apothecanna
NAIL CARE: OPI, SpaRitual
TECH SUPPORT: SalonBiz, FetchRev
ASSOCIATIONS: Intercoiffure, 2 to 10
“Our new, federally-approved education program will allow us to reach out to high school students and second career candidates who might not be able to afford beauty school. They will be able to come and work for us and earn money while they work towards their cosmetology license.”
Shannon and Allyson King, owners of Hair+Co Bklyn in Brooklyn, New York.
HAIR & CO BKLYN
Brooklyn, NY
hairandcobklyn.com
Shannon and Allyson King
2020 Sales: $473,000
2021 Sales: $770,000
GROWTH: 62.79%
SQUARE FEET: 1300, 1300
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Oribe, KMS, Ouidad
COLOR: Goldwell
TECH SUPPORT: Phorest, Vish, Meet Your Stylist
ASSOCIATIONS: PBA
“We had great systems, leveraged cool technology, got super lean in how we operate. But where we invested time, energy and passion was being in it everyday with our team, taking the time to really have fun, and developing our leadership team so they would be bulletproof.”
Dawn Panfil, owner of Hair Solutions Salon and Spa in New Berlin, Wisconsin.
HAIR SOLUTIONS SALON & SPA
New Berlin, WI
hairsolutionssalon.com
Dawn Panfil
2020 Sales: $2,000,000
2021 Sales: $3,000,000
GROWTH: 50.00%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 40
BEST-SELLING RETAIL: Redken, Pureology, Kerastase
COLOR: Redken, Pulp Riot,
SKINCARE: Dermalogica
NAIL CARE: Artistic Nail Design, CND, Hempz
TECH SUPPORT: Meevo 2, Tippy, Vish
ASSOCIATIONS: PBA
“To reduce the anxiety that this past year has caused, we teach wealth mentality and celebrate every win, no matter how small it may seem, to build confidence and motivation.”
Taking on Austin, Texas, the team from Harlow Beauty and Hair Salon
HARLOW BEAUTY AND HAIR SALON
Austin, TX
harlowaustin.com
Misty Krant
2020 Sales: $580,000
2021 Sales: $1,026,000
GROWTH: 76.90%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
TECH SUPPORT: Phorest, SalonScale
“It was such a thrill to rebrand and redesign our salon in 2021. We’ve created a warm and beautiful environment that feels fully in line with the ‘luxury without attitude’ experience we want our clients to have and our culture to reflect.”
HARVEY HOUSE SALON
Paw Paw, MI
harveyhousesalon.com
April Webster and Chelsea Ausland
2020 Sales: $326,000
2021 Sales: $549,000
GROWTH: 68.40%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 13
BEST-SELLING RETAIL: Surface, Evo, Pureology
COLOR: Redken, Evo, Pulp Riot
SKINCARE: GlyMed Plus, DMK
NAIL CARE: Apres, CND, Zoya
TECH SUPPORT: Vagaro, SalonScale
ASSOCIATIONS: PBA
“The Cinderella Project event has given us the reputation in our community that we were looking for from day one: A place of gathering, a place to feel beautiful no matter who you are, and a place where you are welcomed and pampered.”
A busy day at Haus Salon in Minneapolis, Minnesota.
HAUS SALON
Minneapolis, MN
haussalon.com
Jessica Reipke and Charlie Brackney
2020 Sales: $4,100,000
2021 Sales: $5,870,000
GROWTH: 43.17%
SQUARE FEET: 1500, 4000, 4300
TOTAL EMPLOYEES: 69
BEST-SELLING RETAIL: R+Co, Oribe, Kerastase
COLOR: Wella, Pravana
SKINCARE: Joanna Vargas, Josh Rosebrook, Supergoop
TECH SUPPORT: Boulevard
ASSOCIATIONS: 2 to 10
“As a salon that has always been known for being approachable, we want to marry that approachability with elevated care and attention to the smallest details.”
The team from Head Case Hair Studio in Keller, Texas.
HEAD CASE HAIR STUDIO
Keller, TX
headcasehairstudio.com
Kelley Swing
2020 Sales: $856,000
2021 Sales: $1,302,000
GROWTH: 52.10%
SQUARE FEET: 3200
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: Natulique
COLOR: Natulique
SKINCARE: Lykkegaard
TECH SUPPORT: Phorest, Vish, Meet Your Stylist
ASSOCIATIONS: PBA
“We believe the strength of leadership is the foundation of how well a company runs, but we also realize how culture cultivates over time. We are most grateful for how our team supports and encourages each other daily.”
The team at Headlines The Salon in Encinitas, California.
HEADLINES THE SALON
Encinitas, CA
2714 Socorro Lane
Gayle Fulbright
2020 Sales: $1,331,000
2021 Sales: $2,747,000
GROWTH: 106.39%
SQUARE FEET: 2850
TOTAL EMPLOYEES: 50
BEST-SELLING RETAIL: Oribe, Eufora, Zenagen
COLOR: L’Oréal, Redken, Pulp Riot
TECH SUPPORT: Phorest, Vish, Textel
ASSOCIATIONS: PBA
“The challenges of the pandemic opened our eyes to running the business differently with many new systems and benefits for our team. This contributed to having the largest growth of our 35 years in
business.”
At the recent Texture Camp, the team from Hi Texture Hair Salon pose in Lawrenceville, Georgia.
HI TEXTURE HAIR SALON, LLC
Lawrenceville, GA
hitexturehair.com
India Bertin
2020 Sales: $318,000
2021 Sales: $534,000
GROWTH: 67.92%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Mizani, Matrix, Influance
COLOR: Matrix
TECH SUPPORT: Vagaro, Vish
“As we move into 2023, one of our main focuses will be to utilize Artificial Intelligence in our daily operations to provide better customer service, help with marketing and improve the overall customer experience.”
HOTT SALONS
Rye Brook, NY
hottsalons.com
Lia Hakim
2020 Sales: $1,140,000
2021 Sales: $1,804,000
GROWTH: 58.25%
SQUARE FEET: 510, 500, 1500, 1200
TOTAL EMPLOYEES: 42
BEST-SELLING RETAIL: Kerastase, L'Oréal, R+Co
COLOR: L'Oréal, Redken
SKINCARE: FarmHouse Fresh
TECH SUPPORT: Phorest, SalonScale, Meet Your Stylist
“I am excited to offer shareholder opportunities to my team, as well as expand my brand by two out-of-state locations and a franchise possibility. I am confident in this goal because I took the time in 2021 to create systems, departments, and get a deep understanding of my numbers.”
The team from Hyde Salon in Columbia, South Carolina.
HYDE & HYDE VISTA
Columbia, SC
hyde.salon
Lee Chamberlain
2020 Sales: $781000
2021 Sales: $1386000
GROWTH: 77.46%
SQUARE FEET: 2500, 4200
TOTAL EMPLOYEES: 26
BEST-SELLING RETAIL: Oribe, Kevin Murphy
COLOR: Goldwell
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“We put our extended time together towards education that can reinspire us all. When the whole team feels connected, it transpires to our guests, and makes coming to work exciting and not a task.”
The team from Indigo Collective in Lebanon, New Jersey.
INDIGO COLLECTIVE
Lebanon, NJ
Indigocollectivenj.com
Samantha Pennington
2020 Sales: $289,000
2021 Sales: $494,000
GROWTH: 70.93%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 5
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Meevo, Tippy
ASSOCIATIONS: PBA
“We found that we could start implementing a four-day work week without it cutting into salon profit. With a four-day week, our team has still been able to grow their service sales numbers by 36% and retail sales by 23% compared to 2021.”
The team from J Booth Salon out on a power walk in Mooresville, South Carolina.
J BOOTH SALON
Mooresville, NC
jboothsalon.com
Jen Booth
2020 Sales: $541000
2021 Sales: $955000
GROWTH: 76.52%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Kerastase, Pureology, Redken
COLOR: Redken, Pulp Riot
SKINCARE: Bare Minerals
TECH SUPPORT: Meevo, Meet Your Stylist, SalonScale
“We created a leadership team to drive business forward. The Leadership Career Path allows each team member to know what opportunities they can create and what their focus is at each level.”
J MICHAELS SALON
Des Moines, IA
jmichaelssalondsm.com
Michelle Ryan
2020 Sales: $900,000
2021 Sales: $1,500,000
GROWTH: 66.67%
SQUARE FEET: 3100
TOTAL EMPLOYEES: 22
BEST-SELLING RETAIL: Kerastase, Oribe, Shu Uemura
COLOR: L'Oréal, Redken, Pulp Riot
TECH SUPPORT: Envision
“In 2021, J Michaels Salon became a Top 100 Kerastase Salon in the USA, part of the Shu Uemura family, a certified Summit Salon, and the top salon for hair extensions in our area, all while enhancing our training program and continuing to recruit staff.”
The team from Jonathan Kane Salon & Spa in Homewood, Illinois.
JONATHAN KANE SALON & SPA
Homewood, IL
jonathankanesalonspa.com
Larry J Kane
2020 Sales: $535,000
2021 Sales: $778,000
GROWTH: 45.42%
SQUARE FEET: 2785
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Lucrece
NAIL CARE: OPI
TECH SUPPORT: Phorest
ASSOCIATIONS: Cosmetologists Chicago, Intercoiffure
“By conversing with staff regularly about important issues that pertain to work/life balance and working smarter, not harder, we were able to demonstrate the ability to make more money without adding hours or working any harder.”
Mixing color at Karen Allen in Riverside, California.
KAREN ALLEN SALON AND SPA
Riverside, CA
Karenallensalon.com
Van khanh Nguyen
2020 Sales: $1,500,000
2021 Sales: $2,300,000
GROWTH: 53.33%
SQUARE FEET: 2500, 2500
TOTAL EMPLOYEES: 37
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Phorest, Justin Phu Media, Imaginal Marketing
ASSOCIATIONS: PBA, 2 to 10
“Our education team brought in texture educators from the Aveda network to expand our stylists’ understanding and confidence with our textured hair guests. This focus on education has allowed us to increase our new guest visits to be the highest we have seen in many years.”
LAVISH HAIR LOUNGE
Albuquerque, NM
lavishhairlounge.com
Desirre Escobedo
2020 Sales: $555,000
2021 Sales: $942,000
GROWTH: 69.73%
SQUARE FEET: 2200
TOTAL EMPLOYEES: 15
BEST-SELLING RETAIL: BES, Colorproof, Innersense
COLOR: BES, Redken
TECH SUPPORT: Phorest, Vish, Meet Your Stylist
“Everyone on my team had the demand to support an increase in pricing. After switching to hourly pricing, we get compliments daily on the simplicity of our pricing structure and the transparency of quoting cost right up front.”
Stay tuned for the second half of growth tomorrow!
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