Standing on a bridge in Berthoud, Colorado, the stylish team from Salon Michelle. 
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Standing on a bridge in Berthoud, Colorado, the stylish team from Salon Michelle. 

It's Day 8 of Celebrating the 2022 SALON TODAY 200 and we're back with another 20 fearless leaders and their courageous team members. Read their profiles and soak up their great ideas. 

SALON MICHELLE
Berthoud, CO 
salonmichelleberthoud.com
Michelle Wykoff 
SQUARE FEET:
497     
TOTAL EMPLOYEES: 4
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: L’Anza 
COLOR: L’Anza, Redken,  Joico 
NAIL CARE: CND
TECH SUPPORT: Vagaro  
ASSOCIATIONS: PBA
“The desire for the salon has been to move more toward the hybrid salon model. In 2020 we were 20% commission; 80% rental, but by May 2021 we have transitioned to 70% commission, 30% rental. Because of schooling being mostly online for all the students who were in school last year, plus the desire to learn more about the individual that may be a dynamic team player, we needed to adjust.”

Attending the 2021 Data-Driven Salon Summit, team members from Salon Rootz, Inc., in Medina, Ohio. 
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Attending the 2021 Data-Driven Salon Summit, team members from Salon Rootz, Inc., in Medina, Ohio. 

 

SALON ROOTZ, INC.
Medina, PA
SalonRootz.com
Jen Tryon & Sheila Barco
SQUARE FEET:
1878     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: L'Oreal Professionnel, Aveda, Davines
COLOR: L'Oreal Professionnel, Redken
NAIL CARE: OPI, CND
TECH SUPPORT: Meevo 2, Tippy Textedly 
ASSOCIATIONS: PBA
“We are now a fully mobile deskless salon. We have removed the traditional barrier between our guests and our artists. Now that the guests are with our artists and assistants from service start to finish, we are experiencing higher retail ticket sales, increased average service tickets and zero booking errors.”

 

The team from Salon Secrets Spa in Kennett Square, Pennsylvania. 
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The team from Salon Secrets Spa in Kennett Square, Pennsylvania. 

 

SALON SECRETS SPA
Kennett Square, PA
SalonSecretsSpa.com
Tiffany Lahn
SQUARE FEET:
5500     
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: OPI, CND
TECH SUPPORT: Meevo 2, SalonClouds, Emma, Reach   
“We have a fresh social media perspective for recruiting new team members—less styles, more smiles. Since we’ve been so busy accommodating clients, hiring became more urgent than bringing in new guests. We shifted our social media to reflect who we are as a team, promoting our culture so potential hires can see clearly if we look like the salon family they’d love to work with.”

 

Spinning a wheel of prizes at Salon W in Oklahoma City, Oklahoma. 
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Spinning a wheel of prizes at Salon W in Oklahoma City, Oklahoma. 

 

SALON W
Oklahoma City, OK
Tara Jones
SQUARE FEET:
6000     
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $35
BEST‐SELLING RETAIL: Oribe, Kerastase, Goldwell, KMS
COLOR: Goldwell  
SKIN CARE: Dermalogica  
TECH SUPPORT: Phorest, Textel, Vish
ASSOCIATIONS: Green Circle Salons
“We made our guest rewards program a primary focus on our social and in the salon. The ability to now use rewards for in-salon treatments gives guests who normally wouldn’t spend the money on treatments the opportunity at no cost–and we’ve sold more treatments than ever before. “
 
 

SAVOYE SALON SPA
Green Bay, WI
avoyesalonspa.com
Michell Barltien
SQUARE FEET:
3000     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $65
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Meet Your Stylist, Vish, Emma  
ASSOCIATIONS: PBA, Green Circle Salons
“We have had huge success with incremental gift with purchase. If a guest spends $65 or more, they get to choose from a selection of travel items. Then, we have a monthly promo that changes each month. IF they spend $100 or more for a certain  number of full-sized travel items, they get a bonus item.”

 

SEAN ROCCO SALON
Charlotte, NC
seanroccosalon.com
Sean Duncan and Mark LaRocco
SQUARE FEET:
1000     
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $65
BEST‐SELLING RETAIL: Davines, Aveda, Olaplex
COLOR: Davines, Goldwell, Redken
TECH SUPPORT: Booker  
“To increase social media engagement from our team we created a challenge paired with their retail sales. For each month, stylists are asked to post two pictures and maintain a retail sales average of 15% or more to receive an additional 10% retail bonus at year’s end. It’s creating new energy and enthusiasm with regards to posting.”

 

SHEAR KAOS SALON
Middletown, OH
shearkaossalon.com
Brian and Erica Kuhbander
SQUARE FEET:
1632     
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: Paul Mitchell, Olaplex, Kenra
COLOR: Paul Mitchell
SKIN CARE: Cuccio, Hempz 
NAIL CARE: Morgan Taylor, Gelish, Prohesion
TECH SUPPORT: Meevo 2 
“We went from one to three nail technicians this year, really allowing us to accommodate all of our nail clients. I have always had the extra nail stations available and now I’m excited to see this segment of our business to grow.” 

Team members from Sine Qua Non in Chicago, Illinois. 
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Team members from Sine Qua Non in Chicago, Illinois. 

 

SINE QUA NON SALONS 
Chicago, IL 
sinequanonsalons.com
Laura Boton
SQUARE FEET:
1900; 975; 2300   
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $80
BEST‐SELLING RETAIL: R+Co, Oribe, Aveda
COLOR: Wella, Aveda 
TECH SUPPORT: Rosy, Tippy 
ASSOCIATIONS: CC, ICA, PBA
“We have seen a dramatic increase in stylists being emotionally ready to charge for their work. Our team is raising prices when they are 80% productive. I tell them, ‘If your guest is willing to spend $100 on a sushi dinner, which is gone in an hour, why are you feeling guilty about charging $100 an hour.’” 

 

SKY SALON
Strongsville, OH
SkySalon.com
Damon and Penny Jaskolka
SQUARE FEET:
2100     
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Kevin Murphy, Maria Nila 
COLOR: Joico,  Pulp Riot, Kevin Murphy 
TECH SUPPORT: Zenoti, Snap Snip  
ASSOCIATIONS: Green Circle Salons
“We introduced Snap Snip on our website, which allows potential customers to send us photos of their current hair and photos of their hair goals. This helps us efficiently book the correct amount of time for new client appointments.

 

Owner Amy Carter and her furry friend with team members at Solaris in Evansville, Indiana. 
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Owner Amy Carter and her furry friend with team members at Solaris in Evansville, Indiana. 

 

SOLARIS
EVANSVILLE, IN
Amy Carter and Debbie Cadle Foster
SQUARE FEET:
2300     
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Aveda  
TECH SUPPORT: SalonBiz, Reach 
 “We brought on a social media specialist to help us drive ideal clients and ideal team members in the door, all while training our culture to new hires. It’s an investment, but I home our ROI will be worth it. Today’s job candidates want to see our social and read our reviews to make sure we are the best salon for them.”

 

Luisa Garcia, owner of Soleil Salon and Spa LLC in Windham, New Hampshire. 
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Luisa Garcia, owner of Soleil Salon and Spa LLC in Windham, New Hampshire. 

 

SOLEIL SALON AND SPA LLC
Windham, NH
soleil‐salon.com
Luisa G Garcia
SQUARE FEET: 3500     
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE:
$50
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Neocutis 
NAIL CARE: Aveda  
TECH SUPPORT: Phorest, Tippy, Vish, Thrivo  
ASSOCIATIONS: PBA
“During the pandemic I came across Clubhouse. I’ve been listening to a number of clubs about gratitude and developing success personally, financially and professionally, which have helped me grow as a leader and maintain a positive attitude in these unprecedented times. I now believe more strongly in being grateful and appreciative of everyday life no matter what life brings me.”

Amanda Baer, owner of Something You Salon & Spa in Champaign, Illinois. 
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Amanda Baer, owner of Something You Salon & Spa in Champaign, Illinois. 

 

SOMETHING YOU SALON & SPA
Champaign, IL
somethingyoubeauty.com
Amanda Baer
SQUARE FEET:
3700     
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $65
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda, Color Space 
SKIN CARE: Aveda  
TECH SUPPORT: Phorest, Tippy, Inca 
“New guests receive handwritten thank you cards, and a goodie bag filled with samples and vouchers for other local businesses. We have made it a point to really work with and promote other local businesses and often run cross-promotion specials with them.”

 

SPA BLEU
West Dundee, IL
spa‐bleu.com
Tammy Coakley
SQUARE FEET:
3600; 2850    
TOTAL EMPLOYEES: 60
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda, Intelligent Nutrients 
COLOR: Aveda  
SKIN CARE: Aveda, Ultraceuticals, Intelligent Nutrients
NAIL CARE: Zoya, CND
TECH SUPPORT: Phorest, Meet Your Stylist  
ASSOCIATIONS: PBA, Green Circle Salons
“We could feel the heaviness in the salon during the pandemic and even had a team member come to us when she was suffering from depression and was faced with a 30-day wait to get an appointment with a counselor. We didn’t feel this was ok, so we found counselors in the area and created a care team. Our employees and guests now have access to a group of three counselors.”

 

Brandie Lohmann and Stacey Holmes, owner of Steel Blade Mens Salon in Albuquerque, New Mexico. 
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Brandie Lohmann and Stacey Holmes, owner of Steel Blade Mens Salon in Albuquerque, New Mexico. 

 

STEEL BLADE MENS SALON
Albuquerque, NM
steelblademenssalon.com
Stacey Holmes &  Brandie Lohmann
SQUARE FEET:
1400     
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $48
BEST‐SELLING RETAIL: Eufora, Reuzel, Ouidad
COLOR: Eufora  
SKIN CARE: Om4men   
TECH SUPPORT: Phorest, Meet Your Stylist
“Every day we love to take excellent care of our local clientele. We strive to entertain, educate or inspire our prospective clients through our social media channels.”

An inside look at Stella Nova in Mt. Pleasant, South Carolina. 
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An inside look at Stella Nova in Mt. Pleasant, South Carolina. 

 

STELLA NOVA
Mt Pleasant, South Carolina
stella‐nova.com
Peter Evans
SQUARE FEET:
4600; 3700; 2200   
TOTAL EMPLOYEES: 58
AVERAGE CUT & STYLE: $83
BEST‐SELLING RETAIL: Oribe, Morrocanoil. R&Co
COLOR: Wella, Redken 
SKIN CARE: Natura Bisse, Eminence Organics, Maya Chia
NAIL CARE: OPI  
TECH SUPPORT: SalonBiz, Mailchimp, Formsite 
ASSOCIATIONS: PBA
“It’s our 30th anniversary, so we’ve capitalized on that all year by offering 30% off a featured product or service every month, and have celebrated our staff and customers thanking them for their business and dedication over the years. We’ve done radio ads, monthly email blasts and social posts to inform the public of our offerings.”

The team from Studio 16 Salon and Spa in yakima, Washington. 
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The team from Studio 16 Salon and Spa in yakima, Washington. 

STUDIO 16 SALON AND SPA
Yakima, WA 
studio16salonspa.com 
Andrea Wintzer
SQUARE FEET:
2900     
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $65
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Phorest, Vish 
ASSOCIATIONS: CC, PBA
“We’ve brought in a coach to provide personal and professional development and help our team with communication skills, for example learning how to redirect conversations about the pandemic. We also relaxed our dress code to allow for more freedom of expression.”

STUDIO BE SALON 
Ft Collins, CO 
studiobesalon.com
Dry Fly Cap, Ian and Beth Weber
SQUARE FEET:
2400; 2500; 1200; 1500; 3700 
TOTAL EMPLOYEES: 72
AVERAGE CUT & STYLE: $68
BEST‐SELLING RETAIL: Paul Mitchell, Surface Hair Care. R + Co
COLOR: Paul Mitchell  
TECH SUPPORT: SalonBiz, Vish  
ASSOCIATIONS: PBA
“We placed an emphasis on providing 5-star service with each guest each time, adding Wash House treatments and upgrades to pamper each guest further. This resulted in higher ticket averages, which helped to main our team’s level of pay.”
 

STUDIO BLUSH
Oxford, PA
studioblush.net
Tara Miller
SQUARE FEET:
1800     
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $52
BEST‐SELLING RETAIL: Colorproof. Truss, Curlisto
COLOR: Keune. Alfaparf, Pulp Riot
SKIN CARE: A Natural Difference 
TECH SUPPORT: Rosy  
ASSOCIATIONS: PBA
“We hired Imaginal Marketing Group to give Studio Blush a complete brand overhaul. I felt like we were a Phoenix rising from the ashes of the Covid shutdown–our salon was changing and we needed our marketing materials to resemble the metamorphosis we were going through. In addition to our new logo, our website, road signs, nametags and marketing materials were redesigned.”

Kicking up their heels, the team from Studio H Artist Group in London, Ontario. 
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Kicking up their heels, the team from Studio H Artist Group in London, Ontario. 

STUDIO H ARTIST GROUP INC.
London, ON
studioHartistgroup.com
Heather Wenman
SQUARE FEET:
3500     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Kérastasé, Pureology, L'oréal Professionnel
COLOR: L'oréal Professionnel
SKIN CARE: Miracle 10,  Decleor, Source Essentielle
NAIL CARE: Essie, OPI 
TECH SUPPORT: Shortcuts, Square , City Media, Thrivo 
ASSOCIATIONS: Intercoiffure  
“Genderless pricing and products are utilized in our studio or are available for purchase online. The brands are appropriate for all expressions of gender. Being scent-conscious is important, and the whole team knows ingredients and are proud to represent no nasty options for hair, skin and nails.”

The team from Studio Wish Inc. in Twinsburg, Ohio. 
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The team from Studio Wish Inc. in Twinsburg, Ohio. 

 

STUDIO WISH INC.
Twinsburg, OH
studiowish.com
Rowena & Eric Yeager
SQUARE FEET:
3000     
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $56
BEST‐SELLING RETAIL: Amika, Davines, DevaCurl
COLOR: Wella
NAIL CARE: OPI 
TECH SUPPORT: Phorest, Vish, Tippy
ASSOCIATIONS: ICA, PBA
“We now operate ‘deskless.’We established self check-in for guests on an iPad—it pops right into Phorest and notifies the stylist on their smart watch. My team loved that idea! Next was a focus on clients booking their own appointments. I printed out QR codes for downloading our app and put them at every station. If someone does call, we share the benefit of downloading our app to save them time.”

Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information.

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