Day 5 of Celebrating the 2022 SALON TODAY 200

How do you spell success? Around SALON TODAY we spell it 2-0-0. With this 5th day of announcements, we've now introduced you to 100 of the successful salons from the 2022 SALON TODAY 200. Today's 20 profiles are full of great ideas to borrow for your business next year. 

Enjoy these for now, and we'll be back next Monday, February 14, to start the second 100 honorees. 

JMILLER SALON
Coeur D’Alene, ID
Thejmillersalon.com
Michelle Foeller
SQUARE FEET: 3720     
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: Kevin Murphy, Unite, Seven
COLOR: Oligo, Backlight 
SKIN CARE: Dermalogica  
TECH SUPPORT: Meevo 2, Hibu  
ASSOCIATIONS: PBA 
“After the sheer panic of the shutdown wore off, I coordinated with people from all over the state of Idaho. We instituted a Facebook page—Idaho Beauty Professionals Association. We started small with just five of us, and now we’re at 2,100 members.”

 

JONATHAN KANE SALON AND SPA
HOMEWOOD, IL
jonathankanesalonspa.com
Larry Kane
SQUARE FEET: 2700     
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $42
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Lucrece, Aveda 
NAIL CARE: OPI 
TECH SUPPORT: Phorest  
ASSOCIATIONS: CC, PBA, Green Circle Salons 
“We joined Green Circle Salons and added waste bins to our operations beginning on Earth Day in 2021. This enabled us to add a profitable environmental surcharge to each service ticket along with recycling or repurposing 95% of our salon waste. We were also proactive in promoting our stewardship to the earth and to the local community.”

 

JOSEPHINE’S DAY SPA AND SALON
Houston, TX
josephinesdayspa.com
Vivian Yeh
SQUARE FEET: 5600, 1000    
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $67
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz, Textel, Listen 360, Pocket Salon
ASSOCIATIONS: ICA 
“We started targeting eblast marketing. We look at what’s happening in the salon for the next couple of weeks and will come up with a promotional deal and elbast it to a selected group of clients.”

 

JOYEZ SALON SPA
San Antonio, TX
vagaro.com/joyezsalonspa
Adrienne Velazquez
SQUARE FEET: 3000     
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $125
BEST‐SELLING RETAIL: Keratin Complex, Morrocanoil, Phyto
COLOR: Keratin Complex, Kevin Murphy 
SKIN CARE: Bio Elements  
TECH SUPPORT: Vagaro, Constant Contact, Mail Chimp 
ASSOCIATIONS: PBA, Green Circle Salons
“We really worked our Keratin Smoothing referral program, where if a guest refers five new smoothing clients they would get theirs for free. Who wouldn’t enjoy a free smoothing treatment? KCSmooth by Keratin Complex was released in the perfect time as it allowed for my stylists to make more money in less time while providing a luxury service.”

 

JYL CRAVEN HAIR DESIGN
Canton, GA
jylcraven.com
Jason & Jyl Craven
SQUARE FEET: 5500     
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Kerastase, Shu Uemura, L’Oreal Professionnel
COLOR: L’Oreal Professionnel
SKIN CARE: Your Name Cosmetics  
TECH SUPPORT: SalonBiz, Demandforce, Textel, Tippy
ASSOCIATIONS: ICA, PBA
“It’s a different landscape today, and we needed to look at our stylists’ growth differently
We added a new level to our system—Level 6 Premiere—where the stylist can charge what they think their services are worth, within limitations. Before implementing this, our highest haircut price for women was $75. We had three stylists who were able to bump that up to over $80.”

 

 

KAREN ALLEN SALON
Temecula, CA 
karenallensalon.com 
Van Khanh Nguyen 
SQUARE FEET: 2500; 2500    
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Phorest  
ASSOCIATIONS: PBA 
To strengthen customer service, we agreed to never say no. This meant still allowing express color services, as well as at home color kits to our guests. Not only did this help financially, but it has been appreciated by many still worried about spending to time in the salon.” 

 

KATHERINE JON SALON
Port Jefferson Station, NY
katherinejonsalon.com
Katherine Riley
SQUARE FEET: 3391     
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $70
BEST‐SELLING RETAIL: Eufora  
COLOR: Eufora  
SKIN CARE: Pevonia  
NAIL CARE: CND, OPI 
TECH SUPPORT: STX  
ASSOCIATIONS: PBA 
“When we closed down during COVID, it seemed like the perfect opportunity to make our vision come to life: a newly renovated salon with a built-in expansion to offer new services. And somehow, with the help of a very eager and well-caffeinated contractor, staff, friends and family, we got the job done in 18 days.”

 

KENNETH’S HAIR SALONS AND DAY SPAS
Columbus, OH
Kenneths.com
Employee Owned
SQUARE FEET: 17700; 9700; 8300; 5500; 5000; 4600
TOTAL EMPLOYEES: 344
BEST‐SELLING RETAIL: private label  
COLOR: Redken, Pulp Riot 
SKIN CARE: Derma Md, Hydro Peptide 
NAIL CARE: Foot Logics. Nail Harmony, Gelish, private label
TECH SUPPORT: Proprietary Custom System  
ASSOCIATIONS: ICA 
“Our 100%-employee-owned model has been a definite blessing for our financial stability during the recent challenges. We continue to share the message of how this affects the company’s sustainability in the short-term to weather such a storm, but also for long-term security for our staff and new talent.”

 

 

LA JOLIE SALON, COLOR BAR, SPA
Stamford, CT
lajoliesalonandspa.com
Cheryl Van Voorhies and Toni Ann Lupinacci
SQUARE FEET: 3600     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Goldwell, Oribe 
COLOR: Goldwell, Redken 
SKIN CARE: Eminence Organic  
TECH SUPPORT: Milano, Constant Contact 
“We hired a new business coach and put new marketing programs in place. New guests receive a complimentary treatment on their first visit and a percentage off retail purchased. They also receive vouchers for a percentage off their next service if they rebook before leaving and a voucher to try a new service in the future.”

 

LA LUMA SALON
Guelph, Ontario
lalumasalon.com
Andrew McAleese
SQUARE FEET: 2000     
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: Surface Hair  
COLOR: Surface Hair  
TECH SUPPORT: Phorest  
“We recently switched to gender-neutral pricing, creating an inclusive and flexible structure that allows our stylists to provide each guest with the luxury experience they deserve. After digging into our numbers and reflecting on our past guest experiences, we thought there was no better time than now to abandon the old, outdated gender-based model.”

 

LAVISH HAIR LOUNGE
Albuquerque, NM
lavishhairlounge.com
Desirre Escobedo
SQUARE FEET: 2200     
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $98
BEST‐SELLING RETAIL: Bes Silkat, Colorproof, Innersence Organic Beauty
COLOR: Bes Silkat, Redken, Pravana
TECH SUPPORT: Phorest,Vish, Green Circle Salons
“We modified our team’s schedules to 30-35 hours a week. As a company, we like to promote work-life balance. We coach to make the time present in the salon very impactful so you can enjoy the time out of the salon with your family and additional hobbies. RIP to the 50-hour work week.”

 

LE PETITE SALON AND SPA
North Haven, CT 
lepetitesalonandspa.com 
Andrea and Jim Salemme
SQUARE FEET: 750     
TOTAL EMPLOYEES: 2
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Aveda  
TECH SUPPORT: Vagaro  
ASSOCIATIONS: PBA 
“I believe that the “magic 36 hour” formula works. This formula was presented at Serious Business and the philosophy was to shrink your hours to keep the salon busy and overhead down. All of our stylists work Wednesday through Saturday, but we do allow stylists to vary their schedules to fit what’s going on with their family.”

 

LEGATO SALON & SPA 
Farmington, MI
salonlegato.com
Diane, Sheridan & Karlyn Cassidy
SQUARE FEET: 3300; 1500    
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Phorest  
“By spending additional time researching, we are findubg alternatives that were nearly half the cost of what our regular supplies had risen to. When we need to upgrade or repair things, we seek out high-quality used furniture and equipment, and we even sourced repairs in-house, utilizing the existing skills of team members when necessary.”

 

LET EM HAVE IT SALON 
Denver, CO
letemhaveitsalon.com
Fallene Wells
SQUARE FEET: 1937     
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Innersense Organic, Davines, Olaplex
COLOR: Davines, Pravana, Pulp Riot
SKIN CARE: Herbal Vice Organic Skincare, Adventurist Soap Co 
TECH SUPPORT: Meevo 2, Numa, Green Circle Salons
“Each day in our morning huddle, we rotate which team member leads our morning meeting. They share something they’re grateful for, something that’s inspiring them or a challenge they have overcome. Then they share what we achieved the day before and what we should focus on today.”

 

LILLIAN JAMES SALON 
Turnersville, NJ 
LillianJamesSalon.com
Jacqueline Pierce
SQUARE FEET: 2500     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Eufora  
COLOR: Eufora  
SKIN CARE: Nufree, Ellebana, Kelley Baker Brows
TECH SUPPORT: Phorest, Tippy, Green Circle Salons
“Eliminating the front desk was the best thing we could’ve done for our business. We’re still working out the details of how this works long-term, but we’ve been able to raise our services per visit, ticket prices and retail sales by having the right amount of time to talk to our clients.”

LOGAN 14 SALON SPA
Washington, DC l
logan14salonspa.com
Michael Hodges, Dr Michael Londner and Wendi Londner RN
SQUARE FEET: 7000     
TOTAL EMPLOYEES: 38
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Jan Marini 
TECH SUPPORT: SalonBiz, Demandforce, Reach, Class Plass
ASSOCIATIONS: PBA 
“We added a new medical-grade skincare line and peels to our service list and we’re ready to expand the injectables that we offer. We launched our services on ClassPass, and this new third-party exposure has helped bring our spa back to solid productivity.”

LOLA HAIR STUDIO
Cambridge, MA
lolahairstudio.com
Anna Walsh
SQUARE FEET: 1000     
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $108
BEST‐SELLING RETAIL: Oribe, Evo, Goldwell
COLOR: Goldwell, Redken 
TECH SUPPORT: Phorest, Reach, Slack
ASSOCIATIONS: PBA 
“We’ve invested heavily in mindset, inbound marketing engagement and leadership education. Our goal is to provide great leadership, staff development and an amazing salon culture. We feel that to have an excellent environment, it has to come from the top down. It’s our mission to provide opportunities for our team to have the lucrative career of their dreams.”

LONESTAR SALON & SPA
Tumwater, WA
lonestarsalon.net
Lisa Musgrove‐Kibler
SQUARE FEET: 2300     
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $59
BEST‐SELLING RETAIL: L'Oreal Professionnel, Mizani 
COLOR: L'Oreal Professionnel  
SKIN CARE: GM COLLEN  
TECH SUPPORT: Meevo 2, Meet Your Stylist  
ASSOCIATIONS: PBA 
“As a Black Elite L’Oreal salon, we knew we wanted to align tighter with the SalonCentric LEVEL loyalty program. We strategically use our LEVEL Rewards points to purchase new equipment, new tools for the team, marketing tools and items like custom-branded guest capes.”

LOXX SALON AND SPA
Cookeville, TN
loxxsalon.net
Tracey and Mike Franklin
SQUARE FEET: 3200     
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Skinmedica 
NAIL CARE: Nexgen, OPI, Varies
TECH SUPPORT: SalonBiz, Demandforce, Meet Your Stylist, Vish
ASSOCIATIONS: PBA, Green Circle Salons
“A few months ago, we added the Vish color management system. Being a Green Circle Salon for several years, it was easy to see how much color waste we had. Not only does the system mitigate the waste and save money, it just looks cool.”

MAGGIE THE SALON
Pembroke Pines, FL
Maggiesalon.com
Maggie DiFalco
SQUARE FEET: 2310; 2150    
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: CND  
TECH SUPPORT: Phorest, Reach  
ASSOCIATIONS: ICA, PBA 
“Two of our top hair designers attend an advanced curly cut course taught by RËZO that has revolutionized the way curls are cut and styled. Our Instagram is rife with our before-and-after curly cuts. Amazing work attracts amazing guests that are happy to pay amazing prices for this highly unique specialty service.”

Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information.