The guest services team at work in Haus Salon in Minneapolis, Minnesota. 
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The guest services team at work in Haus Salon in Minneapolis, Minnesota. 

It's not always easy to bring your "A" Game, but the owners of the 2022 SALON TODAY 200 and the team members who work for them do it day in and day out. Read their profiles and learn the innovative strategies they employed to rebuild their businesses after the pandemic and continue delivering a high lever of customer service to their guests. 

Check back each day as we reveal another 20 honorees in the 2022 SALON TODAY 200. 

 

HABITUDE SALONS AND SPA
Seattle, WA 
habitude.com
Inez Gray
SQUARE FEET:
8000; 1200    
TOTAL EMPLOYEES: 46
AVERAGE CUT & STYLE: $65
BEST‐SELLING RETAIL: Aveda, Davines, Bumble and bumble
COLOR: Aveda  
SKIN CARE: Aveda; Comfort Zone; Apothaecana
NAIL CARE:  Spa Ritual 
TECH SUPPORT: SalonBiz; Fetch Rev  
ASSOCIATIONS: ICA 
“We changed our mechanical contracts for all of our systems to every six months instead of every three. We renegotiated our lease and pushed lots of our expenses back on our landlord in exchange for signing 15 more years. We purged our computer of dozens of product vendors that were not offering us the best price.”

HARLOW BEAUTY AND HAIR SALON
Austin, TX
tarverhillsalon.com
Misty Krant
SQUARE FEET:
3000     
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $53
BEST‐SELLING RETAIL: Eufora  
COLOR: Eufora, Pulp Riot, Redken 
TECH SUPPORT: Phorest, Green Circle Salons
“In an effort to grow our team as stylists and people, we created a book club for self growth and leadership development and provided any virtual education that was available including new extension methods, keratin treatments, and elevated color services. Offering that education increased our extension revenue by 173% and keratin revenue by 167%.”

 

Jessica Reipke and Charlie Brackney Love, owners of Haus Salon in Minneapolis, Minnesota. 
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Jessica Reipke and Charlie Brackney Love, owners of Haus Salon in Minneapolis, Minnesota. 

HAUS SALON
Minneapolis, MN
haussalon.com
Jessica Reipke, Charlie Brackney Love
SQUARE FEET:
1500; 4300; 4000   
TOTAL EMPLOYEES: 70
AVERAGE CUT & STYLE: $95
BEST‐SELLING RETAIL: R+Co, Oribe, Kerastase
COLOR: Wella, Pravana 
SKIN CARE: Suzanne Kaufmann, Josh Rosebrook, Little Barn
TECH SUPPORT: Boulevard 
ASSOCIATIONS: Green Circle Salons 
“We really focused on and invested in digital advertising and strategy to ensure we kept a steady stream of new clients coming through our doors to replace the clients that may not yet have returned due to COVID. We saw 80-100 new guests a week across three locations.”

Kelley Swing, owner of Head Case Hair Studio in Keller, Texas. 
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Kelley Swing, owner of Head Case Hair Studio in Keller, Texas. 

HEAD CASE HAIR STUDIO
Keller, TX 
headcasehairstudio.com 
Kelley Swing
SQUARE FEET:
3200     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Natulique  
COLOR: Natulique  
SKIN CARE: Nufree Lykkaard 
TECH SUPPORT: Phorest, Vish, Canvas Me 
ASSOCIATIONS: PBA, Green Circle Salons
“Each year, we have our Dog Days of September, which is a dog and cat food drive. Last year, we raised more than 1,800 pounds of food for our local Humane Society. We give away a men’s haircut and/or blowout for every 20lb bag of dog or cat food donated.”

The team at Headlines The Salon get their creative on with an art class in San Diego. 
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The team at Headlines The Salon get their creative on with an art class in San Diego. 

HEADLINES THE SALON
Encinitas, CA
headlinesthesalon.com
Gayle Fulbright
SQUARE FEET:
2850     
TOTAL EMPLOYEES: 46
AVERAGE CUT & STYLE: $88
BEST‐SELLING RETAIL: Oribe, Eufora, Zenagen
COLOR: L'Oreal Professionnel, Clics 
TECH SUPPORT: Phorest, Vish, Zipwhip 
ASSOCIATIONS: PBA 
“From advice given from Stefanie Fox, we conducted a survey before our team returned to work asking ‘Why do you work for us?’ We listed 10 things we thought were important to them, asked them to rate them and then listened. Team/support, time off and money were the top three. We changed some of our old policies to align with this, and productivity increased 30% as a result.”

The team from Herdis, The Salon bond with some family time in the orchards. 
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The team from Herdis, The Salon bond with some family time in the orchards. 

HERDIS, THE SALON 
Northampton, MA 
herdisthesalon.com 
Tim Fisk
SQUARE FEET:
2000,1800   
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $48
BEST‐SELLING RETAIL: Kerastase, Redken, Matrix
COLOR: Redken, Pulp Riot 
SKIN CARE: Farmhouse Fresh  
NAIL CARE: OPI 
TECH SUPPORT: Envision, Constant Contact  
ASSOCIATIONS: PBA 
“We already had a standalone boutique just a few doors down from our second salon. We signed the lease on this space just two weeks before the shutdown. Since reopening, though, the boutique has been very successful, even enjoying profit in year one.”

Indigo Bertin and the Hi Texture Hair Salon team don their holiday pajamas for a festive picture. 
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Indigo Bertin and the Hi Texture Hair Salon team don their holiday pajamas for a festive picture. 

HI TEXTURE HAIR SALON 
Lawrenceville, GA
hitexturehair.com
India Bertin
SQUARE FEET:
1500     
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $103
BEST‐SELLING RETAIL: Mizani, Moroccanoil, Influance
COLOR: Matrix  
TECH SUPPORT: Vagaro  
“Vagaro has made automating our front desk duties a little more effortless by introducing contactless forms and checkout. Implementing these features has freed up hours of time for our assistants to help our senior stylists get more clients in during a shift. We’re seeing about a 32% increase in revenue as a result.”

Jule Hidalgo, owner of Hidalgo Hair Studio in Longview, Texas. 
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Jule Hidalgo, owner of Hidalgo Hair Studio in Longview, Texas. 

HIDALGO HAIR STUDIO
Longview, TX
Hidalgohairstudio.com 
Jule Hidalgo
SQUARE FEET:
2800     
TOTAL EMPLOYEES: 5
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Aveda. Amika 
COLOR: Aveda Schwartzkopf, Redken 
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz, Reach  
ASSOCIATIONS: PBA 
“Instead of disposing of leftover color at the end of a service, stylists deposited it into a container that we weighed at the end of our six-week experiment. We calculated that we were wasting more than $3,000 per year in excess color and bleach. By optimizing our formulas, we’re hoping to reduce waste and save that money to use toward education.”

 - The team from Impressions Salon in Mequon, Wisconsin.

The team from Impressions Salon in Mequon, Wisconsin. 

IMPRESSIONS SALON
Mequon, WI
impressionsmke.com
Sarah Taylor
SQUARE FEET:
5000     
TOTAL EMPLOYEES: 38
AVERAGE CUT & STYLE: $58
BEST‐SELLING RETAIL: Davines. Pureology. Redken
COLOR: Redken  
SKIN CARE: Eminence. Farmhouse Fresh 
NAIL CARE: OPI 
TECH SUPPORT: Meevo 2, Reach  
ASSOCIATIONS: PBA 
“Upon reopening, I was hearing clients talk about how the salon was literally the only place they went. I had an idea to start carrying clothes. It was one of the most impactful decisions of 2020. Clothing is now our top-selling category in the salon and brought in $10,665.00 in sales from October to December.” 

INDIGO COLLECTIVE
Lebanon, NJ
Indigocollectivenj.com
Samantha Pennington
SQUARE FEET:
1400     
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $69
BEST‐SELLING RETAIL: Eufora  
COLOR: Eufora  
SKIN CARE: Althea, private label  
TECH SUPPORT: Meevo 2, Tippy, Reach
ASSOCIATIONS: PBA, Green Circle Salons
“We really focused on being intentional with what our company expense sheet looked like and implemented a budget system to ensure that we were operating with at least a 15% profit. To support our team’s future, we started a 401K with a 2% match program.”

 - The team from Indgo the Salon in Jefferson City, Missouri.

The team from Indgo the Salon in Jefferson City, Missouri. 

INDIGO THE SALON
Jefferson City, MO
indigothesalon.com
Kelsey Lenox
SQUARE FEET:
2000     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: Eufora, Brazilian Blowout, Matrix
COLOR: Eufora, Matrix, Oligo, Blacklight
SKIN CARE: Epicuren  
TECH SUPPORT: Meevo 2  
“We had to reevaluate how we charge per color service, focusing more on charging a ‘look’ rather than for an amount of color on the guest side, but charging accordingly and being stricter about how many grams each ‘look’ gets to stay profitable.”

The team from Indulge Salon and Tanning in North Mankato, Minnesota. 
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The team from Indulge Salon and Tanning in North Mankato, Minnesota. 

INDULGE SALON AND TANNING
North Mankato, MN
indulgesalonandtanning.com
Tiffany Ward
SQUARE FEET:
3200     
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $38
BEST‐SELLING RETAIL: Eufora, Brazillian Blowout 
COLOR: Eufora  
SKIN CARE: Eminence. Bioelements, Hempz
NAIL CARE: OPI  
TECH SUPPORT: Meevo 2. Canva 
“With the team growing rapidly we didn’t want it to negatively impact the culture. So. we now have a Big Sister/Little Sister program. Little Sisters can go to their Big Sisters for anything. Big Sisters give guidance, love and appreciation.”

The team from Interlocks in Newburyport, Massachusetts. 
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The team from Interlocks in Newburyport, Massachusetts. 

INTERLOCKS
Newburyport, MA
interlockssalon.com
Ginny Eramo
SQUARE FEET:
6400     
TOTAL EMPLOYEES: 53
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Oribe, R+Co, Is Clinical
COLOR: Goldwell  
SKIN CARE: Is Clinical, Environ. Skin Better
NAIL CARE: Dazzle Dry  
TECH SUPPORT: Inspire by STX 
ASSOCIATIONS: PBA, Green Circle Salons
“I felt a strong desire to do my part as a salon owner to be all-inclusive when supporting clientele. I immersed myself and my team in diversity training and in the technical skills needed to support clients with all textures of hair. Training is ongoing, and we are now mindful of supporting diversity not only through our services, but through our marketing and imagery.”

Christa Stephens, the owner of Inviktus Salon in Republic, Missouri. 
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Christa Stephens, the owner of Inviktus Salon in Republic, Missouri. 

INVIKTUS SALONS
Republic, MO 
inviktussalon.com
Christa Stephens 
SQUARE FEET:
3200 TOTAL EMPLOYEES: 10
BEST‐SELLING RETAIL: Eufora 
COLOR: Eufora 
TECH SUPPORT: Aura  
“We implemented Salon Scale to track our color use as parts, instead of labor, and this has improved our business tremendously. To be exact we have generated 32K in revenue to cover costs of color, foil, etc. We now have a very accurate eye on color use, making our business more sound than ever.”

Jen Booth, owner of J Booth Salon in Mooresville, South Carolina. 
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Jen Booth, owner of J Booth Salon in Mooresville, South Carolina. 

J BOOTH SALON
Mooresville, SC
jboothsalon.com
Jen Booth
SQUARE FEET:
2000     
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $42
BEST‐SELLING RETAIL: Kerastase, Redken. Olaplex
COLOR: Redken, Pulp Riot 
SKIN CARE: Bare Minerals  
TECH SUPPORT: Meevo 2, Salon Clouds
“We recently added mini facials at the shampoo bowl, which is a quick add-on and helps to increase our retail sales. After the facial we finish them with a glow using our makeup line which helps to marry everything together. It’s an added bonus, and makes the hair look its best.”

The team from J. Nicolle Salon in New Albany, Indiana. 
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The team from J. Nicolle Salon in New Albany, Indiana. 

J. NICOLLE SALON & SPA 
New Albany, IN
jnicollesalon.com
Jennifer Kennedy
SQUARE FEET:
3000     
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda, Farmhouse Fresh 
TECH SUPPORT: SalonBiz; Meet Your Stylis;t Demandforce; Reach
ASSOCIATIONS: PBA 
“Self care has been on the rise and the trend was further strengthened during shutdowns. We’ve added Gua Sha treatments to our facial services and are able to teach guests how to care for themselves at home with these tools.”

The team fom Jade Salon in Greensboro, North Carolina. 
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The team fom Jade Salon in Greensboro, North Carolina. 

JADE SALON
Greensboro, NC
jadelifestyle.com
Kate Greisser and Annie Gordon
SQUARE FEET:
1600     
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda, Oribe 
COLOR: Aveda, Color Space 
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz 
“Our educator director sought out team members and their talents to teach a pop up: Make Your Instagram Pop, Twists and Braids, Toning and Glossing, How to TikTok, etc. Classes were short and they were always directly before or after a stylists’ shift so it was easy to come.”

Jacyln Cosh, owner of JEM Hair Studio in New Pailtz, New York. 
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Jacyln Cosh, owner of JEM Hair Studio in New Pailtz, New York. 

JEM Hair Studio
New Paltz, NY
jemhair.com
Jaclyn Cosh
SQUARE FEET:
1800     
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Eufora  
COLOR: Eufora  
TECH SUPPORT: Aura, Vish, Numa
“With COVID hair loss becoming a growing issue, I decided that extensions were going to be key in growth. Our entire team got certified in extensions by Easihair Pro and we carry full ventory for same-day installations. We’ve been able to take a typical haircut around $55 to as much as $1200 in the same booking time.”

JIVA SALON SPA
Cedar Falls, IA
JivaSalonspa.com
Bill Bradford
SQUARE FEET:
3500     
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $42
BEST‐SELLING RETAIL: Aveda  
SKIN CARE: Aveda  
NAIL CARE: OPI  
TECH SUPPORT: SalonBiz  
“To reach beyond our own social networks, we have Brand Ambassadors that comes in for a complimentary service of our choice and in turn they share their experience on their own social media. They get a stack of ‘$20 off a new service’ cards to hand out, and once those referrals are redeemed, the ambassadors gets a $25 credit on their account.”

JMAC HAIR STUDIO
Powell, OH 
jmachairstudio.com
Joanie  McQuade
SQUARE FEET:
3600     
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $40
BEST‐SELLING RETAIL: Kevin Murphy 
COLOR: Kevin Murphy 
SKIN CARE: Skinceuticals, Colorescience 
NAIL CARE: Apres. Revel. Gelish
TECH SUPPORT: Meevo 2,  Emma Reach 
“This year I was focused on converting our spa to a medispa, including finding the right doctor to fit our business, marketing, hiring and training.  To date, this has increased our average spa service tickets over 27% and average spa retail tickets over 88%.”

Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information. 

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