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SEARCHFor salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your ...
For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your strategy than examinging the winning ideas from the salon industry's best marketers?
STAMP, or Salon Today Annual Marketing Program, is a show-and-tell bonanza of successful ideas, spanning from traditional media to digital media and campaigns to in-salon marketing. This year's competition features 25 categories and 54 honorees. Click on the individual honoree below to see their great marketing idea.
TRADITIONAL MARKETING
Print Ads
• Salon Spa W, Des Moines Iowa: #(Heart)YourStylist
• Air Blow Dry and Salon, Mandeville, Louisiana: Life Isn’t Perfect
• Impressions, Mequon, Wisconsin: The Downside Campaign
Radio Commercial
• Coco Cheveux, South Portland, Maine: Show Your ‘Stash
• Trixies, Des Moines, Iowa: Are You Ready to Be Pampered?
Television Commerical
• Red 7 Salons, Chicago, Illinois: Changemakers
• House of J. Henry, Portland, Maine: You are Beautiful
Direct Mail Piece
• Coco Cheveux, South Portland, Maine: Loyalty Boosters
DIGITAL MARKETING
Website
• Salon Gloss, Woodstock, Georgia: Salongloss.biz
• Scott J Salons, New York, New York: ScottJ.com
• Nuovo Salon Group, Sarasota, Florida: NuovoSalonGroup.com
Mobile Marketing
• Ihloff Salon and Day Spa, Tulsa, Oklahoma: Mobile Upgrade
• Eden Salon & Spa, Oklahoma City, Oklahoma: Online Consultuations
Social Media Campaign
• Pin-Up Curls, Fort Wayne, Indiana: Spirit Vimeos
• Salon Spa W, Des Moines, Iowa: 200 Random Acts of Kindness
• The Charles Penzone Salons, Columbus, Ohio: Instagram Takeovers
• Eden Salon & Spa, Oklahoma City, Oklahoma: Instafamous
• Inspire Greatness Aveda Institutes: Story of the Week
Salon Blog
• Nuovo Salon Group, Sarasota, Florida: Terry’s Salon Blog
• Modern Concepts Salon, Ashburn, Virginia: Tips and Trends
• Salon Concrete, Red Bank, New Jersey: Irrefutable Laws of Leadership
• Razmataz Salon, Georgetown, Texas: Razzy’s Blog
Single Creative Social Media Post
• Salon Art-Tiff, Ephrata, Pennsylvania: Halloween Contest
• The Charles Penzone Salons, Columbus, Ohio: The Godfather’s Haircut
MARKETING CAMPAIGNS
Guerilla Marketing Campaign
• Planet Salon, Los Angeles, California: Graffiti Mural
• The Black Cat Salon and Spa, Kailua, Hawaii: Cherish a Moment
• Salon Jaylee, The Villages, Florida: Virtual Easter Egg Hunt
• Salon Rootz, Medina, Ohio: Lunch with Us
Best Incorporation of a National Campaign
• Salon Gloss, Woodstock, Georgia: Nick Arrojo at Salon Gloss
Overall Coordinated Campaign
• Jillian Grace Salon, West Grove, Pennsylvania: Summer Beauty Cocktail
• The Charles Penzone Salons, Columbus, Ohio: Way to Say I Do
Philanthropic Campaign
• Salon Rootz, Medina, Ohio: Angels for Kids
• Impressions, Mequon, Wisconsin: Fifty Shades of Grey
Co-branded Campaign
• Tyler Mason Salon Spa, Indianapolis, Indiana: Slow Food & Davines
• Atelier SalonSpa & Studio, San Jose, California: Fifty Shades of Grey Color Campaign
Multi-Location Campaign
• William Edge Salons, New Braunfels, Texas: Buddy System Cards
• Elizabeth Arden Red Door Spas, Stamford, Connecticut: The Red Door Ambassador Program
BRANDED SALON MATERIALS
Salon Menu Design
• Air Blow Dry and Salon, Mandeville, Louisiana: Show and Tell
Branding Strategy
• Pure the Blowout Bar, Encinitas, California: Passport to Beauty
• Honey & Sage Salon, Los Altos, California: Honey & Sage
• Elizabeth Arden Red Door Spas, Stamford, Connecticut: The Red Door Gal
Mission Statement
• Namaste Pure Design Salons, Denver, Colorado: Namaste Service Pledge
• Salon Rootz, Medina, Ohio: The Salon Handbook
Business Card
• Caruh Salon and Spa, Seattle, Washington: Beauty Notes
Employee Recruitment Materials
• Inspire Greatness Aveda Institutes: Stand-Up Banner
• Nuovo Salon Group, Sarasota, Florida: Join the Nuovo Team
• Mario Tricoci, Chicago, Illinois: Mario Tricoci Careers
Client Loyalty Programs
• Headlines The Salon, Encinitas, California: Hair Miles
• Salon Art-Tiff, Ephrata, Pennsylvania: Royalty Rewards
IN-SALON MARKETING
Salon Signage
• Red 7 Salons, Chicago, Illinois: Changemakers Floor Graphic
In-Salon Event
• Blo, Raleigh, North Carolina: X Years Old
In-Salon Merchandising Display
• Tyler Mason Salon Spa, Indianapolis, Indiana: Launching Essentials
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At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
