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SEARCHScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
ScottJ.com
Scott J Salons
New York, New York
Owned by: Scott Buchanan
Scott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize that the salon is active in the New York fashion scene and that its talented stylists are style authorities who stay on top of trends.
Working with Imaginal Marketing and a budget of $15,000, the salon rolled out the mobile-responsive site that serves as a digital business support center. Features include online booking and gift card sales, a style blog, a downloadable New Client offer, location-specific guest review feeds, photo galleries and salon menus, and a social media page that pulls from Facebook, Instagram, Pinterest, Twitter and YouTube.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
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A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
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Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
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Sponsored by Phorest
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