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With inflation, rising living costs and increasing expenses, raising your prices is critical yet also terrifying. In this comprehensive strategic guide, Coach Nikki Le walks you through the core elements of sustainable, practical and profitable pricing that empowers you to set rates that honor expertise and rising costs, while creating a solid foundation for career growth.
With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.
When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.
A new feature from Vish makes sure your staff members document every color service their clients receive, preventing color revenue from walking out the front door.
New York's Boom Boom Brow Bar is enriching its client experience by adding tarot card readings to the service menu.
In this blog, Minerva's Jeff Grissler helps salon owners understand the important role their brand plays when making a true connection to their clientele.
If you're contemplating integrating medispa services into your spa menu, a look at the five most popular trending services can point you in a profitable direction.
As the number of clients concerned about thinning hair and hair loss quickly grows, the HAIR+ category is emerging as phenomenal opportunity for stylists who want to develop a specialty and a new revenue stream for salons.
Christian and Alicia Blazevich of Bespoke Beauty Bar partner with Passion Squared's Nina Kovner to develop a tailored consultation that helps them deliver what their clients really want.
A seasonal, Rio-inspired service menu helps Habitude in Seattle sell $113,000 in spa services, earning it a 2017 STAMP award.
In this Service Spotlight, Rhonda Hunter, esthetician and owner of Skin Care by Rhonda in Encinitas, California, walks readers through her best-selling, anti-aging Tu'el Lift-Up Treatment.
The Spa at the Dana Hotel in Chicago details their Youth Factor Cryo Facial, which uses cryotherapy to foster collagen production and make skin more firm and toned. Find out how the service is performed and how the spa markets it.
Salon Rootz' specialty menu captures a STAMP 2016 award.
As many clients suffer from the symptoms of allergies and hay fever throughout the late summer and autumn, Ocean Pearl Spa located at the Sheraton Carlsbad Resort and Spa comes to the rescue with a Eucalyptus Sinus and Allergy Relief Massage.
SiSpa at Fort Lauderdale Marriott Pompano Beach Resort & Spa in Florida capitalizes on the natural attractions of its coastal locale by offering services that mimic beachside benefits. "Because our Resort Spa is located ...
I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying ...
Michelle Mirizio, owner of Let’s Talk Makeup Salon and Spa in West Palm Beach, Florida, and NovaLash brand ambassador, has one simple question for any salon or spa owner who isn’t offering eyelash extension services: “What are ...
