Linde Marketing Design Offers Salon-Intelligent Graphics to the Industry
After more than two decades of leading successful salons, David Linde launches his own marketing design agency.
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After more than two decades of leading successful salons, David Linde launches his own marketing design agency.
Having been at Thompson and Co. Salon Parlor for nine of its 10 years in business, Manager Lauren Marck has been instrumental in helping Owners Kayla and Bobby Thompson expand and launch a barbering concept. Her background in communications and marketing helped shape the brand's identitiy.
Solopreneur Ryan Sanger shares his journey to building a $400K a year business while working just three days a week. He outlines his strategic decisions and disciplined actions.
Despite what they may believe, consumers don't make their own purchasing decisions. They are influenced by the way is positioned. Eurisko's Leon Alexander is back with another blog, thin one explains why positioning of a business and a brand will be the key initiative in any new business model.
Eufora Business Trainer and Salon Owner Jill Higginbotham shares insights into the 'mark' of a strong salon brand.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
As an owner, you no doubt obsess over every detail in your salon--from the chairs to the lighting to the paint on the walls.
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In our new Profiles in Leadership series, SALON TODAY gets up close and personal with the on-the-rise salon owner Chad Cantu, co-owner of Colorado's Chad+Co.