Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
by Staff
Texting is the Fastest Way to Reach Your Communities
Based on a thousand survey responses, Text Request's 2024 State of Business Texting Report covers how text messaging is being used in business communications today, predicts where the market is heading in the next 12 months and explores what challenges and opportunities this creates for business.
by Staff
November 28, 2023
2 min to read
Seventy percent of people say texting is the fastest way to reach them.
That’s just one of the many findings in the2024 State of Business Texting Report published today by Text Request, a leading business messaging platform. The report, anchored in more than a thousand survey responses, details how organizations are texting with customers and employees, what trends to expect over the next calendar year, and what opportunities this creates for businesses.
“Rather than blasting out promotions to subscribers, which can be very effective, most organizations are using text messaging for everyday conversations and to replace phone calls,” says Text Request VP of Marketing Kenneth Burke, who led the survey and analysis. “Businesses are seeing that text is the most effective way to connect with customers and employees quickly and get a response, so they’re taking advantage of that opportunity for everyone’s benefit.”
Significant findings in the 2024 State of Business Texting Report include:
74% of people read every text they get
54% of organizations say text message is the most effective channel for getting a response
75% of organizations are texting for customer service
87% of consumers want to receive texts about appointment scheduling and reminders
66% of people get 20 or fewer texts per day—far less than the average email count of 156—making text a great way to stand out in communications
“If you’re going to reach someone quickly, you’ve got to text them,” says Text Request CEO Brian Elrod. “That’s something we’ve all felt, and this data supports that experience. Think about how helpful it is to be able to reach everyone immediately, and get a response. You can get twice as much done in half the time, cut costs, and increase revenue. That’s the trifecta.”
The report goes on to show how this data can be applied throughout organizations for customer service, sales, marketing, hiring, and more. To view the complete report, CLICK HERE.
About Text Request: Text Request is the business texting platform built to ignite customer engagement. We’ve crafted plug-and-play messaging solutions to your everyday communication problems, so you can cut through the noise and connect with customers anytime, anywhere.
Subscribe to Our Newsletter
More Technology
BeautyDeskAi Announces Official Partnership with Square to Power Smarter Salon Operations
This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.
They Predicted AI Would Make the Salon Experience Feel Robotic. The Opposite Happened.
Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.
Aura 300 Enters the US Market, Bringing AI Revenue Infrastructure to American Salons
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.
SEO and AI: How Clients are Finding Salons in 2026
Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.
Here’s How to Make Running Your Salon Feel Less Like Chaos
If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.
Millennium Systems International Introduces MeevoPay Giving, Enabling Seamless Checkout Donations
Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.
How Salons are Using Technology to Help Improve Customer Retention
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Igniting Momentum
Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.
Aura Partners with Tippy for Integrated Tipping Options
Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers
An App to Keep Your Team Organized and Communicating Harmoniously
Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.
by Stacey Soble
The Phorest MedSpa Platform Streamlines Operations, Engages Clients and Boosts Profitability
The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.
SALON TODAY 2025 Technology Solutions Guide
Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.
The Surprising Role of Payments in Creating a Great Client Experience
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
Powering Your Spa Concept
From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
by Stacey Soble
How A Barbershop's HR Team Saves 15 Hours a Month with POS Integration
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.