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While color services are the clear revenue driver in most salons, it's up to owners and managers to ensure they also spur profitability. In this digital feature, we explore how owners can help their colorists deliver business-building color services and add-ons, and how today's technology and tools can help forward-thinking salons increase profit margins.
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
With a powerful, AI-driven Aesthetic Before & After Simulator, estheticians can improve their consultations and boost sales by allowing clients to virtually 'try before they buy' suggested skincare services and products.
As beauty professionals, you have the opportunity change how people feel on the inside through your kindness, attention and skill. To do that, you have to lean into your listening skills. Our Wellness Blogger Mary Wilson suggests tips for stepping up your listening game.
A client living with trichotillomania will likely hide it from you, and might skip coming to the salon altogether. Once you understand the problem, you will become an asset and resource to your client.
Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.
Proprietary technology and advanced artificial intelligence display magnified images and evaluate the conditions of the scalp and hair strand.
It’s not just about doing great hair, makeup, nails or skin care. So much of keeping your client happy is customer service. Eric Fisher shares his ten tips on making the client feel valued and important.
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.
A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.
As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
How many “chances” should you give yourself to please a client?
Master Stylist Amanda Paul consistently averages more than two services per guest. Find out how she upgrades each client.
Hair colorist Lisa Walker, @lisalovesbalayage, draws an audience with her outgoing personality and mad color skills--her Instagram name says it all. The artist is also traveling the country with her Balayage Bootcamp and teaching other artists her techniques and tips. Here, Walker shares five tips for a successful consultation.
Many times hair extensions are not a good idea for clients facing hair loss. Clients with extremely fine, thinning hair may not be suitable for extensions, as any type of extension may cause slight stress to the cuticle and scalp.
Whether clients collaborate with their own hair stylists or go directly to Prose, they benefit from hair professionals’ expertise and algorithm-driven formulations for the most unique and essential hair care products.
