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August is time for parents to drag their kiddos into the salon for that picture-ready, back-to-school haircut, and September is a great month for weary moms to reward themselves at the spa. Handwrytten's David Wachs offers five strategies for improving your back-to-school marketing campaigns.
GlossGenius reported a 31% increase in kids going to get their nails done for back to school and another 17% jump for kids heading to the esthetician this time over last year.
As kids prepare to head back to school, their parents are calling to get a fresh haircut. DaySmart's Pat Shanahan offers these tips to get prepared.
The back-to-school frenzy represents big bucks for many retailers. Here are some tips for capturing some of those sales.
Malibu C's Tom Porter is trying to reshape the way salons promote the back-to-school season. In this one-on-one interview with SALON TODAY, he explains how natural forces impact hair over the summer, and how salons can turn that damage around and create a great business-building strategy.
