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As clients start booking their summer holidays, it’s time to start organizing a focus table or merchandising display that spotlights your retail products with sun protection, as well as your sunless tanning services. The Benchmarking ...
Today, the average woman uses four to six products on her hair each day. This love affair with products can drive a salon’s success, but only if its retail division is run efficiently and serves the needs of both the clientele and the ...
Retail sales are a sure path to higher profits, but they require the total buy-in and support from the entire salon and spa team. These ST200 honorees specialize in motivating their teams to success through product education and creative ...
Running a successful gift card campaign can be a powerful way to bring in revenue each holiday season, time and time again. Are you ready to reap the benefits of the gift card boom this December? Jonathan Antin, celebrity stylist, ...
Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and ...
In just a few short weeks, it’ll be time to break your winter sweaters out of storage, and haul down your boxes of salon decorations. As you plan this year’s holiday season, Eufora Founder Don Bewley has four helpful steps to get you ...
Kristi Brehm, owner of Lavish in Webster, Texas is serious about retail. She’s removed her front desk in order to get staff out on the floor, greeting clients and assisting them. She conducts weekly product focus classes with her team so ...
One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...
While joyous, the holidays can at times be stressful, making the pampering skincare treatments salons and spas provide especially important. However, the seasonal onslaught of gift shopping and festive gatherings finds clients limited in both ...
In today’s world many of us as business owners struggle to think of new ways to attract new business. Here's a way to make shopping easier, provide ultimate customer satisfaction and to show off your salon.
