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Once upon a time more than 20 years ago, Michele Musgrove, MODERN SALON Media’s associate publisher and editorial director, had my role—as editor in chief of SALON TODAY. At the time, there was a general perception that salon and spa owners were close-lipped about their best business-building ideas and reluctant to share their financials.
Ever wonder how we select the owners who make the cover of the Salon Today 200 issue each year? It's more complicated than you might think. Editor Stacey Soble walks you through our process and introduces this year's cover models.
Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.
By excelling in a number of best practices, a salon creates the momentum that engages teams, excites clients and results in growth. And, growth in turn provides the resources needed to reach future goals. Here are the first 50 2017 Salon Today 200 Honorees in the category of Growth.
Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.
Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.
Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.
These 2017 Salon Today 200 Honorees in the category of Retail and Merchandising understand that retail success requires the pull of the entire team--from the owners and front desk team who design promotions and creative displays to the service providers who educate each client.
Meet the 2017 Salon Today 200 honorees in the field of Planned Profitability. By predicting and planning fo profit and keeping a vigilant watch over expenses, these owners are building sustainable salons and spas that stand strong without relying on their income as service providers.
When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.
These 2017 Salon Today 200 honorees understand that inventory control is a balanacing act. Run too low on product, and you miss valuable sales. Carry more than you need and you tie up cash that could be used in other areas of the salon. Find out who won honors for the inventory management.
For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.
While it's a service provider's job to take care of the client, it's a salon owner's job to take care of the team. Salons and spas that offer rewarding compensation and benefits packages and design transparent career paths retain valuable talent longer, which helps them grow the business faster.
When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.
In a beautiful new video for Shortcuts, Salon Today 200 Honorees Jessica Hoach and Martin Truong explain how they balance the running of Eikonic House of Barbers in Toronto, with parenthood and their passion for gardening.
As she announces a deadline extension of September 12 for this year's SALON TODAY 200, Stacey Soble, editor in chief, offers 6 strategies for building a winning ST200 essays.
Beauty Changes Lives' new ScholarTips program makes it easier than ever to help future beauty professionals achieve their dreams. Through the program, salon owners and stylists can give their financial tips to help Beauty Changes Lives fund scholarships, as well as their advice to future beauty professionals. Stacey Soble, editor in chief of Salon Today, submits her ScholarTip and challenges Salon Today 200 alumni to do the same.
