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In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
Why build a salon when you can build a brand? Know what your brand stands for. For us that’s fashion.
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
These days all owners are cutting costs and scrambling for new ideas to ignite business. We wondered how that’s impacting marketing, so we invited a manufacturer, a distributor and a massage therapist to give us their perspectives on: How are marketing strategies changing in this new economy?
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.
While technology provides us with access to endless amounts of information, connects us with people around the world, and entertains us for hours, it comes with a cost, according to tech author and entrepreneur Ben Parr.“As a result of our ...
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.
A mid-career shift prompts Todd Sambuco to leave corporate America, attend cosmetology school and open up a barbershop, leveraging all he learned about branding to quickly grow a successful business in Charlotte, North Carolina.
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
