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A salon’s revenue and profitability can be significantly affected by missed appointments and last-minute cancellations. Here are five ways to reduce no-shows, including using online appointment booking.
A new study from the UBC Sauder School of Business proves today's consumers want products and services that are customized to them, which may make you rethink some of your marketing messages.
Salon management software helps strengthen your relationship with clients by raising the bar on customer service at appointment time, as well as helping you stay connected between visits.
Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.
There are those clients who only miss appointments in a true emergency, and those who are habitual offenders. Phorest's Shauna O'Halloran proves that charging a no-show fee actually boosts client retention, while protecting your business from this bad habit.
The SALON TODAY 200 honorees, who earned top marks in Customer Service, know that the key is to deliver a consistently strong experience at every point of service, with every guest, at every visit.
In her first blog, SALON TODAY 200 Honoree Christine Perkins shares her tips for developing strong employee retention.
They say the key to every great relationship is communication – and handling a guest complaint is no different. It’s not ideal to have to communicate with an upset guest, yet we’ve all been there and it’s likely we’ll be there again someday. Here are the dos and don’ts to keep in mind to help you successfully communicate with upset guests.
Domino’s new Carryout Insurance illustrates that you have a problem when a guest is unhappy, even if it’s not your fault. The DiJulius Group demonstrates the value of having an insurance policy for your salon services.
How do you own your relationship with your clients? In his first TEDx talk John DiJulius, owner of John Robert's Spas, shows you how to gather FORD on your guests in order to develop a strong rapport.
