The first-ever issue of Brand XT dives into the insights and stats into how COVID-19 has affected the Corona beer brand, the relevance of influencers over time, and the brands that are leveraged their position to do good.
For more than 17 years, Strategies has empowered thousands of salons and spas to reach their highest level of productivity and profitability through best business practices, taught through unrivaled educational offerings, coaching programs and editorial content.
Stop Raising Prices. Start Having This Conversation Instead.
If you've never offered hair extensions, this is the quiet revenue raiser sitting right in front of you, and the conversation top stylists are having to unlock it.
All the great brands in corporate America have succeeded through the same process. Follow their path as you learn to build, grow and maintain your brand.
Salon Owner Fallon Helm shares how she turns the task of writing essays for the SALON TODAY 200 into an engaging invitation to her leadership team, involving them in planning for the future while rewarding their efforts at the same time.
A good branding strategy will involve all five senses—sight, smell, hearing, taste and touch. At the store level, branding has not yet been used to the fullest extent. Though most of the senses are naturally evoked within the salon or spa environment, more thought needs to be given to effectively branding to influence a client’s purchasing behavior.