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In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Here are seven strategies at Headlines The Salon that have played a role in forming a strong, cohesive, successful, cross-generational team.
Sponsored by L'Oréal Professionnel
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.
After a 13-year relationship with Indianapolis Colts' cheerleaders, Tyler Mason helps them with the calendar photo shoot, a marketing boon that earns them a 2017 STAMP award.
To raise brand awareness and recruit more guests, Ihloff Salon and Spa hosted a multi-event of complimentary services, garnering media coverage for the event. The concept picks up a 2017 STAMP award.
After launching a multi-media campaign to introduce its GlamBar concept, Gila Rut sells 196 blowout services the first month, helping it earn a 2017 STAMP award.
For Mother's Day, EvelineCharles launches a multi-media marketing campaign that results in $112,000 in gift card sales, earning it a 2017 STAMP award.
To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.
