Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business.
Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
Sponsored by Aveda Means Business
On the 12th Day of the 12 Days of the Salon Today 200, we wrap it all up with the second half of the 2018 honorees in Growth. These salons and spas worked hard to realize gross sales growth of 10.41% and above between 2015 and 2016. Meet these great salons!
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
On the 6th day of the Salon Today 200, we celebrate the salons and spas who lead with the heart, searching their communities for causes where their talent, time and money make the most positive change. Meet the ST200 honorees in the category of Philanthropy.
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
Small Business Saturday happens right after Thanksgiving, and can be an excellent time for local barbershops and beauty salons to capitalize on the occasion.
Heading out in your pj’s with a pie hangover just isn’t the best way to do Black Friday anymore. Stay in, get comfortable, the Donna Bella 4-Day Black Friday Event means business! We talked to Jordan Glindmyer, owner of Pinup Jordan's Mermaid Lounge, and got three hot tips for you this Black Friday weekend.
Sponsored by Donna Bella Hair
Need some fresh marketing ideas for your salon? The secret to successful marketing involves a combination of brand awareness and fostering long-lasting relationships with your community. Millennium S.I. has put together the best beauty industry brand strategies to keep your marketing game strong.
Sponsored by Millennium Systems International
How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.
A 2014 STAMP honoree takes his in-salon marketing concept and creates a new virtual consultation tool for the industry.
Progressions designs a mother's day campaign for modern-day moms that sell more than $11,000 and earns it a 2017 STAMP award.
With a talent agency theme, Lux Salon Spa creates a website that puts the focus on the team, and it picks up a 2017 STAMP award.
With 46 outstanding marketing ideas in 27 categories, SALON TODAY's Annual Marketing Program promises to ignite your promotional plans for 2018.
Atelier designs a mirror cling with a dry-erase component helping male guests pre-book their next appointments, and it picks up a 2017 STAMP award.
The team at Interlocks creates a travel-inspired merchandising display to introduce clients to Kerastase, earning it a 2017 STAMP award.
Nuovo Salon cut their paper use by developing a client loyalty card that serves two purposes, earning it a 2017 STAMP award.
Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.
