Great Ideas Ensue when 2 to 10 Emerging Leaders Compete on a Marketing Challenge
This year's 2 to 10 Emerging Leaders craft marketing campaigns designed to grow a service category. Warning: Clever ideas ahead.
by Stacey Soble
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This year's 2 to 10 Emerging Leaders craft marketing campaigns designed to grow a service category. Warning: Clever ideas ahead.
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Owners Josie Sanchez and Andrea Hans of Broome Street Society wanted their website to work seamlessly with a branded salon app. Here's how they did it!
Gene Juarez Salons & Spas created a direct mailing piece to unveil its new 24,000 square-foot flagship salon in a high-end mall nearby.
Impressions’ salon owner Kitty Tierney put a twist on a before-and-after concept to highlight the salon’s new microblading service for a print ad inside Milwaukee Magazine. The ad suggests that her new brows reveal the secret behind Mona Lisa’s infamous smirk...
With no knowledge of how to own or manage a beauty salon, Kimberly Broyles-Meisterhans, a nail tech with a loyal clientele, took over a failing salon with only three employees and one receptionist. Here's her story of success.
In its 7th year, STAMP honors 31 winning marketing ideas in 27 categories, encouraging all salons to tell their story.
When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.
With Rosy Software and SalonInteractive, a salon finds a direct way to reach clients with her branded message, while a closed system for online retailing offers a data-protecting solution that keeps the professional in the equation.
Salons and barbershops are using beacons to help the front desk check incoming guests in while suggesting retail recommendations to guests through their phones.