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Alan and Teddie Kossof, co-owners of Teddie Kossof Salon Spa in Northfield, Illinois believe wireless is part of the new upscale guest experience--but before providing it, you must have the technological architecture to support it.
Social media expert Kelly Ehlers, founder of Evoke Brank Strategies, explains why having a digital presence is a marketing must for a salon in today's society.
In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.
An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.
Milano Software has announced two up-coming business and software training events in Las Vegas and Niagara Falls. These events, entitled “Milano Exchange Destination 2012,” challenge businesses to focus on where their business is headed in the future.
As any small business owner will agree, the changes that our economy has been through in the past few years have been challenging at best. Tightening our entrepreneurial belts has been an unfortunate fact of business life in order to weather the downturn. Some say things are turning around and we're on our way back up. Did we learn anything from the experience? Was there a silver lining?
Skincare retail sales can really boost your bottom line, but it’s area where many salons struggle—even those who excel at retail on the salon side. For this Owner’s Forum, I was prompted by a question I received by Don Weisse, who works in national salon development for Aveda. I decided to dig a little deeper into how consumers buy skincare products and exactly what can trigger a purchase. --Karie
In a recent post to SALON TODAY's LinkedIn page, reader Joann Lefebvre posted the following question: "Any ideas on how to handle commissioned employees when a salon/spa offers promotional pricing for services and products?" I couldn't resist the opportunity to join the online dialog to talk about the benefits of team-based pay.
A new website offers salon owners a variety of options for offering health insurance to their employees. Daniel Lewis, owner of Green Peridot salon, started offering health insurance through insuranceforsalons.com shortly ...
In today's competitive and often uncertain business climate, it's critical that salon owners and managers tap into every resource available. One of the most often overlooked resource is the distributor sales consultant (DSC). You may view your DSC as just a salesperson—which of course he or she—but you must also remember that your success equals his or her success. Many DSCs are well-trained in the art of marketing and sales, and can can serve as excellent advisers.
What's an hour worth to you? What would your numbers be like if you could squeeze in an additional two haircuts a day or another color service? Calculate it per day, then per pay period and you're starting to see the bigger picture.
In June, I wrote the following column about how Van Halen's David Lee Roth used to hide a clause about brown M&Ms in his contract to make sure that venue's organizers read and digested the contract's details. Since then, a handful of readers contacted me to share their own brown M&M stories, which makes me want to hear more!
This past weekend in Raleigh, North Carolina, I had the opportunity to talk to more than 100 salon owners and distributor sales consultants about common challenges that salons face concerning the front desk. After the presentation, I was approached by a salon owner with this question: "Why won't my front desk staff sell retail?" I thought about it a minute and replied, "Do the service providers tell the front desk which products were recommended during the service?" It was like a lightbulb went off in her head. "Well, not that I know of..."
Over the past year, the SALON TODAY team has had multiple opportunities to interact face to face with salon owners, including Serious Business, ISSE, America's Beauty Show, the Premiere Orlando Beauty Event, and most recently the Harms Millennium UGC. Each time, we've solicited feedback from owners regarding the big changes we made to the SALON TODAY 200, and we addressed questions from owners about how the can improve their chances. In an effort of fairness, I wanted to share my advice with everyone!
Salon Iris software is offering the "Great Computer Giveaway." If you purchase a copy of Salon Iris software between July 1, 2010, and August 31, 2010, you will automatically be entered to win a free computer and monitor. The winner will be ...
Have you ever wished your front desk team would try harder to upgrade the client's phone appointment by making additional service offerings? Do you find yourself wondering how they could miss great opportunities to offer gift cards or wishing they were more focused on closing the retail sale?
