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Client loyalty at Valentino's Grand Salon in Whitby, Ontario, is rewarded with the simple pull of a slot machine's handle and the chance to win big prizes. Year after year, Casino Month is one of the most successful marketing campaigns at the salon owned by George and Vasile Tsinokas.
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.
When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.
You are doing business in the new economy. What does that mean for salon owners this holiday season? Well, it's not business as usual. If your holiday plans are the same as last year, you might not see the growth you need to survive. Yes, there are positive signs to the end of the recession, but the recovery will not be swift or easy.
Whether they suggest new products, pass on the latest beauty trends or simply weigh in on a personal situation, most stylists routinely dish out advice along with the cuts and color they give their guests. Crescent LoMonaco, owner of Salon Monaco in Carpinteria, California, collected her clients' questions for years, and now she's turning them into a unique marketing opportunity.
A few years back, Todd Grubbs, owner of Twist Salon, reevaluated the return on his recent local print advertising program and was determined to do better. As one of the owners of the relatively new salon, Grubbs wanted to make Twist a household name in the two towns where it had locations—Chesapeake and Virginia Beach, Virginia.
