Roots Salon
Roots Salon in Greendale, Wisconsin
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As part of SALON TODAY's coverage of leadership types and analytical and creative thinkers, we asked our sponsors to explore their business history, management style and what they attribute to the company's success.
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
Industry marketing experts share their favorite marketing tips.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.
As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”
For many clients, the internet is a lifeline to their professional and personal lives.
Various salon industry professionals talk about the business and the impact of software.
Facebook, Twitter, My Space, Yelp!— social networking sites help us keep up with news from family and friends, but, used correctly, they also can help you build your business.
What shows up when you do a Google search of your salon’s name? Robert Andrew Salons & Spas (robertandrew.com) in Gambrills, MD, owned by Robert Zupko, decided they wanted to boost their number of responses in search listings and hired an ...
At T’eez—A Thomas Sena Salon in Omaha, Nebraska, philanthropy is for the dogs—literally.
Partnering with a professional on your e-mail communications saves time, money and frustration, resulting in a captivating product that tempts existing clients and hooks new ones.
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
It’s here! The application for the all new 2010 SALON TODAY 200can now be downloaded from salontoday200.com.