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Wash-and-Wear Branding

Wouldn’t it be great to have an army of fabulously styled women wearing your salon’s brand all over town? That’s exactly what’s happening in Raleigh, North Carolina, as Jessica Williams unveils the second season of ‘Latherwear.’

Stacey Soble with Todd Shea

Todd Shea is the marketing director for Aware Personalized Branding. In this podcast, he discusses how a personalized brand can help a salon differentiate itself in its marketplace and solidify client loyalty. Plus, he outlines the steps in launching your own branded line.