All Your Questions on Pravana's NEW VIVIDS Mood Color, Answered!

Pravana experts answer all of your must-know questions on their newest, and most mind-blowing innovation, VIVIDS Mood Color.

Pravana Summer Beauty Promotion Will Benefit Beauty Changes Lives Foundation

From July 1 through August 31, 2017, Pravana is donating five percent of its best-selling Intense Therapy Leave-In Treatment to support the Beauty Changes Lives Foundation.

Pravana's Show Us Your VIVIDS is Back! Enter Now!

Entry submissions are open now until June 30, 2017 and will be judged based on creativity, technique, execution and overall impact.

The Perfect Brunette From Pravana: Teal Toning Eliminates Brassy Tones in Brunette Color

Pravana presents The Perfect Brunette, a blue-green toning complex that eliminates brassy tones in brunette hair.

Henkel to Acquire Business in the USA and Mexico

Henkel will further strengthen its professional hair business and significantly expand its position in the USA and Mexico.

Design Elements: Color Creations Inspired by Earth, Wind and Water

Inspired by earth, wind and water, three colorists from Salon Today 200 salon, Bii Hair Salon collaborate for The Elements collection using Pravana color.

Pravana Team Gives Back and Shows Up to Support AIDS Project LA

On Thursday, Nov. 17, Pravana team members volunteered to support the pre-Thanksgiving efforts of AIDS Project LA (APLA).

New Pravana Vivids XL Provide Extra Color in Top Chromasilk Vivids Shades

Pravana has chosen six of its top Chromasilk Vivids shades and is now offering them in extra-large tubes with three times the amount of color.

Pravana Teams Up With Guy Tang to Create the Pure Enlightenment Balayage Kit

Pravana introduces the new Pure Light Balayage Lightener, a specially formulated lightener designed for the artistic, free-hand form of highlighting known as balayage. Pravana partnered with hair guru and Balayage expert Guy Tang to develop the ...