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Armed with data and stories of the impact the prolonged closure is having on California salons, a coalition of beauty businesses lobbies the LA Mayor's office, asking for the safe reopening of beauty-based businesses.
Joining forces with Civil Right Attorney and Trial Lawyer Mark Geragos and The Professional Beauty Federation of California, Ted Gibson and Jason Backe make a stand for salon owners by reopening their Los Angeles-based salon before shutdown mandate is lifted.
Anthony Civitano, has been named Interim Executive Director for the association effective immediately.
Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.
Since the height of the pandemic, the Kao Salon Industry Recovery Initiative has been helping salons by creating special marketing campaigns, allowing members to convert loyalty points to Visa gift cards to pay bills, with special pricing that increases salon profitability and by sending 2,000 Reopening Kits. Find out more.
How one of the largest UK beauty chains is navigating the new client experience, including improved reporting, marketing, e-commerce and loyalty programs, with Zenoti,
To help Salons get COVID-Ready, Vagaro has updated its Forms feature, making it easier than ever for stylists to digitally send legal waivers, intake forms and surveys to customers prior to their appointment or after they have left the salon.
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Congrats to all these artists!
SALON TODAY spotlights four stories on these trending topics: elevating Black voices in beauty, new revenue stream from lashes, and guidance for stylists and owners during the ongoing pandemic.
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With the "Principles of Business," an experienced businessman and former mayor helps fellow small business owners with words of wisdom.
