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What does this mean to salons and spas that have already struggled through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh and refine what is now the beauty essential, sanitation.
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Young-Scrivner joins Wella from GODIVA Chocolatier where she served as CEO for the last three years.
Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.
Through this new series profiling salons and their recovery efforts, we find owners Bruce and Teresa McGaha organizing new retail and referral programs, rethinking holiday plans and designing fun, yet safe, social events to keep spirits high.
Is the stress of this new reality getting to you? Take a moment to focus on your own mental wellness with one of these quick restorative ideas.
Kline's analysis of product and service sales reveals product sales were strong through the shutdown and after reopening, while certain professional beauty services are stronger than others as clients come back to salons.
Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.
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Raising prices and the additional cost of PPE have been on owners' minds since the pandemic, so we designed the third day of the Data-Driven Salon Experience to focus on pricing and profits. Don't miss these sessions!
Daring their community to be fabulous, Salon Jaylee gives viewers an inside look at their salon with this 30-second commercial, which earned a 2020 STAMP.
With a calendar full of Instagram Lives and the new hashtag #AmplifyDiverseHair, the Wella family of brands is inviting the professional beauty community to help drive change.
