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"We are embracing a holistic approach, ranging from developing innovative offerings to looking at how we can help salons maximize their profitability. Weathering the challenging times of 2020, like never before the industry needs to band together and support each other in meaningful ways – a movement Color Space is excited to help influence.”
In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.
Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.
Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.
Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.
With COVID-19 cases still on the rise in the United States, the Professional Beauty Association makes an executive decision to move its ISSE spring show to a digital platform. No worries, you can still shop your favorite products and enjoy outstanding education.
Owner Rachelle Yarnell offers three key factors in building community on a salon team.
According to Kline PRO, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots.
With a bit of humor and a touch of whimsy, Grow--A Shane Archer Concept offers clients the comforts of home at a time they need it most.
