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Kati Whitledge, owner of Be Inspired Salon and the founder of the Beyond the Technique podcast, offers advice on how to be the salon in town that attracts the top talent.
Salon Today and Aveda Means Business are both dedicated to helping salons and spas grow and thrive, helping beauty professionals meet their full potential. Read how one salon thanks their long-time loyal guests through an annual guest appreciation event; how one stylist spent his entire career focused on the business of men’s grooming; and how a grass-roots effort stopped a bill that required cosmetology schools to reduce its required hours. Plus more!
Sponsored by Aveda Means Business
Hand-written notes and surprise messages left on cars or inside the lids of products make the clients at Neatbeat in Louisville, Kentucky, feel special. Check out Owner Heather Yurko's Positively Impacting People program.
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.
Leaders from Gila Rut Salons launch Beauty Backbone, a website of salon business programs, templates, and one-on-one coaching.
Gadabout’s Frank and Jana Westerbeke elevate the in-salon educational experience with a new Resource Center, which they are lovingly promising to share with the industry and the community of Tucson.
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
SALON TODAY challenged the 2018 class of the Salon Today 200 to send in fun team videos that give us a glimpse into their businesses and their cultures, and the results were so creative, we had to give away a few Oscars. Check out the compilation video
A simple change in the way you start off a client's appointment can shape her mood, as well as her perception of the overall salon experience. The DiJulius Group's Jess Bound shows you how.
When the owners of a four-location salon company identify recruitment as their biggest challenge, they design a clever plan for getting to know the best students to come out of local schools.
