As the nation’s biggest retailers get into the beauty game, you need to step up your own by learning how your clients shop. Some of the industry’s top experts in consumer behavior teach you how to design retail environments that encourage the purchase.
Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.
Facebook.com/jayneandco, as well on Twitter @JaynePR or @BeautyIQ | jayne@jayneandco.com | 440-846-6022 | Owner: Jayne MorehouseJayne & Co. helps you define what makes you and your business unique, then ...
Solopreneur Ryan Sanger shares his journey to building a $400K a year business while working just three days a week. He outlines his strategic decisions and disciplined actions.
by Ryan Sanger, Hair Lingerie: The Studio in Los Angeles
Four times a year, Studio Be Salon in Fort Collins, Colorado, organizes a photo shoot. Owners Ian and Beth Weber share the images from their fall shoot and talk about how they use them in their retail strategy.