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The new rules for decade 2010 demand that you and your brand, not just your service providers, engage your client and your community audiences. While that may seem like one more daunting task on the management checklist, the information age and the popularity of social media make it easier than ever.
Team Strategies bikes 150 miles for Multiple Sclerosis. Read about their journey.
As we started gathering examples of how salon businesses should engage their customers in new and unique ways for the cover story of SALON TODAY, I started thinking about how the businesses I patronize engage with me. There's one business I feel strongly connected to and engaged by, and ironically, I've never set foot on their property, never met one of their employees, never even spoken to one of them on the phone.
SALON TODAY's Take Action Guide profiles philanthropic organizations supported by and organized for the professional beauty industry. Here we introduce you to Strategies Rides for MS.
As an owner or leader, do you feel like you're pushing against the tide? Burnout is common for the owners of salons, spas, barbershops and medspas, but Strategies' Neil Ducoff is here to give you 5 strategies to break free of burnout and prevent it from happening again.
Kelly Ehlers, President of Evoke Brand Strategies and a Guest Blogger on MODERN SALON. Ehlers recently taught a class on how hairdressers can harness the power of social media to build their brand at Wella Headquarters
Serious Business 2022 took attendees on multiple journeys--of self reflection and healing, of exploring business growth and opportunities, and of predicting the future and the beauty world's place in it.
Red 7's branding strategy picks up a STAMP 2016 award.
Strategies aims to empower inspired salon and spa teams at two-day conference in Scottsdale, AZ, on October 1-2, 2023.
John Paul Mitchell Systems (JPMS) has announced a rebranding of its Tea Tree line with new, more sustainable packaging, following its commitment to restoring the ecosystems and communities where the brand operates, respecting human rights, and decarbonizing operations.
