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Nick Arrojo at Salon GlossSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other ...
Virtual Easter Egg HuntSalon JayleeThe Villages, FloridaOwned by: Janet West Last year around Easter, Janet West decided to rebrand and rename her salon group, which until that point had three unique names. To target current clients so they ...
Spirit VideosPin-Up CurlsFort Wayne, IndianaOwned by: Erin Raber Former cheerleader Erin Raber was looking for a spirited, fun-filled way to celebrate the salon’s first anniversary with her team when she viewed a wedding video clients ...
Salongloss.bizSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons While re-watching Madonna’s reality movie Truth or Dare, Tim Timmons was inspired to embrace a black and white, Old-Hollywood theme for the staff’s next ...
Online ConsultationsEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillIn an effort to appeal to their busy target market, Eden Salon & Spa launched a video consultation service on their website to help clients get an in-depth ...
NuovoSalonGroup.comNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoWhen Owners Terry McKee and James Amato launched the new website for Nuovo Salon Group, their main goal was for it to act as an online portal for the ...
ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...
Life Isn’t PerfectAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingWith this first ad in a series, Owner Gayle Reuling and Brand Manager Amy Dighton developed the “Life Isn’t Perfect, But Your Hair Can ...
#?yourstylistSalon Spa WDes Moines, IowaOwned by: China WongSalon Spa W leverages the relationship they’ve developed with VIP clients with a clever print ad campaign targeting a local upscale social magazine that covers the movers ...
Loyalty BoostersCoco CheveuxSouth Portland, MaineOwner: Tiffany Conway To enhance loyalty, Coco Cheveux developed a series of membership programs and marketed them to existing and potential clientele. The Coco Coiffure Special ...
You are BeautifulHouse of J. HenryPortland, MaineOwned by: Jaison Henry, Cynthia Brainerd & Adam Huntley The team at House of J. Henry worked with producers at their local news channel on this 30-second spot that plays with the idea of ...
Change MakersRed 7 Salon Evanston and Chicago, IllinoisOwned by: Jason Hall and David Kafer In the beginning of 2015, Red 7 experienced a minor walkout that rattled its owners Jason Hall and David Kafer. Although it was touchy, the ...
Are You Ready to Be Pampered?TrixiesDes Moines, IowaOwned by: Tricia Rivas In this ad, radio personality Caress Carter details an afternoon of services at Trixie’s, “where Midwest charm meets big-city style.” She talks ...
Show Your 'StashCoco CheveuxSouth Portland, MaineOwned by: Tiffany Conway To raise awareness for men’s health through the Movember movement and to grow their men’s business, Coco Cheveux launched a clever radio ad featuring ...
For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your ...
The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or ...
