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In The Know|News|Oct 27, 2025

Celebrating an Icon: Oribe Dry Texturizing Spray

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.

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In The Know|News|Sep 19, 2025

The Future is Now

Perfect Corp.'s 10th Annual Global Beauty and AI Fashion Forum illustrated the myriad of ways artificial intelligence and augmented reality are redefining the beauty and fashion industries, and SALON TODAY contributed a panel with leading salon owners who shared how they are using AI in consumer-connected ways from onboarding talent to managing reservations.

In The Know|News|Sep 10, 2025

From Grassroots to Sprout: Celebrating One Year of Impact

In just one year, the Green Beauty Community has grown to 1,600+ members, 400+ pledge salons, and 40,000 students accessing its Sustainability Guidebook. Here’s how a grassroots idea became a national movement for sustainable beauty.

by Daniel Johnson, Founder & Executive Director, Green Beauty Community Foundation
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