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Do your front desk professionals know enough about all the styling product carried in your salon? Can they name your top 10 retail sellers? If you asked them the benefits and gfeatures of their favorite styling agent, could they give them to you? If you answered 'no' to any of these questions, I have a few ideas for getting your front desk team involved in your salon's product knowledge.
As SALON TODAY follows the leading manufacturing companies in the professional beauty industry, we’ve picked up on a new energy at Matrix. I recently had the opportunity to get to the bottom of that new momentum through a podcast interview with Colin Walsh, Matrix’s vice president general manager.
When my daughter Rachel had her Bat Mitzvah a few years back, our party planner pushed us to come up with a theme. Rachel quickly rejected ideas the planner’s ideas of a disco, sports or 60s theme. Perplexed, we went to lunch with some friends. Filling them in on our quandary, the other mom looked at Rachel in her colorful T-shirt, and kiddingly suggested, “What about a ‘Life is Good’ theme? She’s a glass-always-full-kind-of girl.”
You may have heard the old idiom, "You've got rocks in your head!" which refers to someone with less that full intelligence. But has anyone ever told you, "You've got rocks on your hair!"
Presented by ABS, P&G Salon Professional and Salon Today The 2011 America’s Beauty Show Business Forum: Smart Thinking, Straight Talk delved deep into salon business practices and armed salon professionals with the necessary business and leadership skills they need to succeed. See what top beauty magazine editors and successful business owners had to say about their clients needs and wants.
Are your salon meetings zeroed in on the specific needs of your front desk? To have a top-notch front desk, I believe you need a meeting once a month with just the front desk team to discuss sales, growing the salon, building the providers’ clientele, and customer service.
For more than a decade I enjoyed watching Patricia Owen, owner of Faces DaySpa in Hilton Head, South Carolina, grow her business. I've tapped her business savvy for features on building spa profitability, retailing and developing a an emergency preparedness plan—in her case, the threat was hurricanes. And, I've even had the pleasure of being a client in her spa—best reflexology foot massage I've ever had!
Hiring someone to represent your salon at the front desk can be a daunting task. The front desk professional is the first person your clients see upon entering and last person they see before leaving your salon. Most importantly, they are the person your customers will interact with while booking their salon experience. Should any one of these interactions go wrong, you could lose a client and future business. So, how can you spot who will and who will not work out in this extremely important position? Here are a few hot tips on how to hire for front desk success!
If you've worked in the hair industry for any length of time, you know that Vidal Sassoon is famous for his revolutionary five-point cut, for creating Mia Farrow's iconic look for Rosemary's Baby in front of press in a boxing ring, and for his wildly successful product line. And if you have some years on you like I do, you can even probably sing the "If You Don't Look Good, We Don't Look Good" jingle.
Two habitually late stylists slink into the monthly staff meeting halfway through the agenda. As the meeting concludes, the owner asks the stylists to stay after a moment
As the Blizzaster of 2011 swept through the country, it left salon closings, client cancellations, staff absenteeism and even broken water pipes in its wake. While salon and spa sales are typically sluggish in January and February anyway, this wintery hiccup is causing a ripple of panic as owners study their monthly sales projections. But we've found many owners won't take it while sitting buried in the snow, and they're actively communicating with clients and extending hours and days to keep guests on schedule, developing special winter promotions and even helping guests dig out their cars. Follow this running blog, as owners share their stories, and owners and salon coaches offer suggestions for recouping lost sales.
Located in the heart of downtown Bethesda, MD, Bella Bethesda Salon showcased the stylings of its staff in a unique hair show called Hair & Now, which featured the popular everyday styles of men, women and brides spanning the Roaring Twenties to the 21st century to demonstrate how throwbacks of the past influence the looks of today.
The most challenging aspects of putting together each SALON TODAY 200 issue is the careful selection of cover ‘models’ and the design of the composite cover. Essentially, it’s a big jigsaw puzzle, since we’re taking a number of submitted portraits that were never intended to work together and trying to create one seamless image.
It’s a New Year and it’s time to put client retention and returns on your list of New Year’s resolutions! Did you know that product purchases increase client retention?
Shortly after Thanksgiving, salons around the country begin receiving a little, early holiday cheer via the good ole United States Postal Services. Nestled among the magazines, December bills and holiday cards was a discreet envelope holding their congratulations letters for making the 2011 SALON TODAY 200 list. We knew when letters hit the salons because excited emails starting hitting our in-boxes. So we decided to share that good cheer by asking them how they reacted when they first opened those letters:
I squeezed in a little holiday shopping one day this week and it didn’t take me long to pick up on a little trend I’ve nicknamed impulse charity. Most likely you know what I’m talking about—it’s that sneaky little add-on during the financial transaction at the cash register.
Coty Inc. and OPI Products Inc. announced yesterday that Coty has entered into an agreement to acquire OPI.
