Salon Today
MenuMENU
SearchSEARCH

Part 3: Designing for a Brand

Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.

by Donna Dickerman
July 10, 2011


More In The Know

Ad Loading...
Headshot of Barrie Zucal
In The Know|Articles|Sep 1, 2026

Global Feminist, Therapist and Powerlifter Barrie Zucal Delivers Bold Rallying Cry Against 'Debilitating Goodness'

At 80, global feminist, former marriage and family therapist, executive coach, and powerlifter Barrie Zucal shows women how to stop letting “debilitating goodness” derail their dreams. Her empowering new book, BOLD: How Women Play BIG by Leading Instead of Pleasing, calls out the quiet conditioning that holds women back from achieving their ambitions — and shows them how to free themselves.

Ad Loading...