While having a successful, revenue-generating front desk is extremely important in this industry, one problem that I see in salons that seems to go unnoticed is the value of coaching the front desk support team, individually, on a regular basis.
by Ashley Griffin
July 10, 2011
3 min to read
While having a successful, revenue-generating front desk is extremely important in this industry, one problem that I see in salons that seems to go unnoticed is the value of coaching the front desk support team, individually, on a regular basis.
Ad Loading...
If you stop to think about it, we are mentored all throughout life. From elementary through high school, we are assigned guidance counselors and teachers to help us make educated decisions about our future. In college, subject advisors take on that role. Why stop once we finish in the formal schooling system?
When we begin investing in not only the professional lives, but also in the personal lives of our front desk staff, you will begin to see a difference in the overall attitude of your front desk support team!
Ad Loading...
How do we accomplish this? First of all, set aside time each month for the salon manager, salon owner, and/or senior stylist to sit down with each member of the front desk support team!
In this 30-minute time slot, numerous things can be discussed. If you have implemented goals fro the front desk, such as pre-booking, retail sales, additional services, gift card sales, this is the time you would take to review their monthly accomplishments.
Use this time to review and role play important customer service techniques, such as closing the retail sale or offering and upselling additional services. This helps continue to train your front desk team on an individual basis and helps practice correct scripting and product offerings. This is also a time to discuss new promotions or sales, and in general, see what is going on the lives of your team. Find out how you can support them and grow them within, and outside of the salon.
Ad Loading...
As salon owners and managers, we have such an influence on those who work with and for us. When we take the time to invest in our team members' lives, we can and will accomplish great things together.
Click here if you are interested in learning more about goals and rewards for your front desk team. We invite you to check out the Front Desk Team Synergy Tracking Pad.
Ad Loading...
Ashley Griffin is a front desk customer service and sales trainer for Crystal Focus Coaching. As Ashley pursued her Bachelor of Arts in Social Science, she worked as a Front Desk Coordinator at New Identities Hair Studio of Tampa, Florida. Upon graduation, she bypassed her intended goal of becoming a history teacher, to accept her new responsibilities as salon manager and Crystal Focus coach. Ashley Griffin is a front desk customer service and sales trainer for Crystal Focus Coaching. As Ashley pursued her Bachelor of Arts in Social Science, she worked as a Front Desk Coordinator at New Identities Hair Studio of Tampa, Florida. Upon graduation, she bypassed her intended goal of becoming a history teacher, to accept her new responsibilities as salon manager and Crystal Focus coach.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.