MENU
SEARCHShortcuts' Paul Tate predicts that mobile technology, predictive purchasing and big data are three trends that will impact the salon industry in 2014.
Mobile technology, predictive purchasing and big data are just three of the major technology trends set to dominate the beauty industry for the rest of 2013 and well into 2014, according to salon technology company Shortcuts.
Mobile technology will continue to sweep away traditional methods of reaching clients and managing a business, but predicting what clients will buy and comparing data across the industry will also have a profound effect on the way hair salons are run, said Shortcuts CEO Paul Tate.
‘Salons now have access to an amazing amount of industry-wide data that will give them much deeper insight into consumption, while automated insight into consumer behaviour will allow salons to personalise the client experience even more,’ added Paul. ‘The days of working in a bubble or on a hunch are long gone as salon owners and managers increasingly access up-to-the-minute information before taking key decisions.’
Shortcuts has been on the leading edge of salon-specific technology innovation. It was one of the first technology suppliers to offer mobile-friendly systems, including virtual access via its Shortcuts Anywhere program. Its Scorecard facility, part of its over-arching SMART suite of programs, allows salons to compare data anonymously with other similar-sized salons. Without giving away vital information, salons no longer work in isolation, but instead are be able to see what other similar salons are achieving and why.
Salons can also use their software to map the historic purchases of each client and ensure they are ready with favourite products on hand or special personalized deals to drive sales.
‘The dramatic impact mobile technology has had on salons in the past six months is an indication of the speed of change we can expect over the next 12 months, and we are determined to help our clients stay abreast,’ said Paul. ‘The problem is that some of this new technology can be intimidating for users, so we have invested time and effort on developing systems that are as absolutely user-friendly as they are up-to-date with the latest innovations.’
For more information on Shortcuts’ SMART system check out http://itsuitsyou.shortcuts.net
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
The award recognizes the partnership between Sally Beauty and Manic Panic.
The easily wearable formula delivers XL volume, extreme length, and a weightless, lifted finish without the heaviness of traditional volumizing mascaras.
The International SPA Association recently announced that Jefferson Fisher, Jamie Kern Lima and Zack Kass are the keynote speakers for its 2027 Conference, scheduled for March 3-5 at Mandalay Bay in Las Vegas.
Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.
BaBylissPRO and IGK have partnered to launch the BaBylissPRO Studio Trunk, transforming the professional tool brand’s digital Style Studio into a physical experience for the first time in its sixty-year history.
KEVIN.MURPHY's Flawless combines hair repair and styling benefits using KM.Re.Bond technology.
K18 Biomimetic Hairscience has partnered with Beauty Changes Lives to launch the K18 Future of Hair Scholarship, aiming to support aspiring professional stylists by reducing financial barriers to cosmetology education.
Rosy Salon Software integrates with Mya, empowering salons, spas, and barbershops to transform their websites into powerful, automated lead-generation machines.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
