Technology
Phorest Releases Gender-Neutral Software Feature
No labels, no boxes, just humans. Phorest introduces a feature that allows salons to turn on a gender neutral option that removes male/female checkboxes, helping clients be themselves.
A Color Management Tool Helps Salons and Stylists Charge Intelligently
According to a research report from Kline & Company, the pandemic could be responsible for 20% or more salon closings. SalonScale is hoping to keep salons and colorists in business, by helping them understand their costs involved in a service so they can charge appropriately.
What You Need to Know About Yelp's New Safety Review Feature
With a new feature via Yelp, your clients now can review how safe they think your salon is. SEO Lucas Renfroe shows you what you need to know about this feature and how you can turn it into a marketing strategy.
98% Open Rate? Meet the Salon Marketing Software That Can Get You There
The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.
TippyGo Helps Clients Uplift their Service Providers Emotionally and Financially
The newest feature from the tip management app Tippy makes it easy for clients to tip their service provider anytime, from anywhere, as well as leave an encouraging message.
by Stacey Soble
Top Email Marketing Metrics Salons and Spas Should Track
Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.
Branch Integrates with SuperSalon to Power Instant Tips and Earned Wage Access for Leading Salon Brands
Salons can offer stylists fee-free financial services, same-day digital disbursements of tips.
by Stacey Soble
Full Integration Brings Color Management into the Modern World
Vish color management technology expands its integration--now can connect with Shortcuts, Phorest, Booker, SalonBiz and Boulevard.
Square Appointments Now Available on Square Register
This integrated hardware and software solution now allows salons to book and confirm appointments, manage inventory, check out customers and accept payments in one place.
How the Shutdown May Have Impacted Your Google Ranking
Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.
Opening a Salon and Building a Culture Amid a Pandemic
When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.
Vish Helps Salons Recover Lost Revenue Post-Lockdown
As clients return with longer regrowth than ever before, salons are using 175% more hair color than normal. Are you accurately recovering that product cost with each and every client?
RUSH Hair & Beauty Triumphs Over Lockdown with Client-Focused Zenoti Digital Solutions
How one of the largest UK beauty chains is navigating the new client experience, including improved reporting, marketing, e-commerce and loyalty programs, with Zenoti,
by Stacey Soble
Get Guests’ Information at Your Fingertips with Vagaro’s Forms Feature
To help Salons get COVID-Ready, Vagaro has updated its Forms feature, making it easier than ever for stylists to digitally send legal waivers, intake forms and surveys to customers prior to their appointment or after they have left the salon.
Sponsored by Vagaro
Salons Are Discovering Multiple Benefits from a Self-Pay Technology Tool
Meevo 2 launches a new Self-Pay tool, encouraging clients to checkout chairside with a credit card on file. In addition to helping salons implement a contactless procedure, owners are discovering the tool eliminates congestion at the front desk, helps with staffing issues and is even boosting retail sales.
Sponsored by Millennium Systems International
2020 Salon Technology Guide
See all the best salon technology options out there!
Technology is Essential in New 2020 Operations
Managing your salon operations during a pandemic is proving that technology is key to navigating the new normal.
Sponsored by STX