The 2020 Competition Categories for STAMP
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!
by Stacey Soble
2020 STAMP Application Includes Two COVID-19 Categories
STAMP, also known as SALON TODAY's Annual Marketing Program, includes two COVID-19 related categories this year. Check out the entire application.
STAMP 2019: Posh Salon's Loyalty Program for Male Clients
To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
by Stacey Soble
STAMP 2019: Tyler Mason Teams Up with NFL Team on Breast Cancer Awareness Campaign
Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.
by Stacey Soble
STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
by Stacey Soble
STAMP 2019: Gene Juarez Strategically Rolls Out its Seasonal Collection
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
by Stacey Soble
STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
by Stacey Soble
STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
by Stacey Soble
STAMP 2019: Salon Rootz' Wireless Access Point Encourages Guests to Recommend the Salon to Friends
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
by Stacey Soble
STAMP 2019: Be Inspired Salon Introduces New System that Removes the Client Confusion around Color Pricing
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
by Stacey Soble
STAMP 2019: Tyler Mason's Clever Social Post Helps New Stylist Build her Book
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
by Stacey Soble
STAMP 2019: RedBloom's Social Media Campaign Celebrates the Stories of its Most Interesting Guests
To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
by Stacey Soble
STAMP 2019: Jiva Salonspa Leverages Facebook to Celebrate Moms
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.
by Stacey Soble
STAMP 2019: The Bangz Blog Celebrates Salon's Success without Bragging
Vanessa Minter wanted a way to communicate the accolades her salon had collected without bragging, so she worked with Imaginal Marketing to create a blog that focused on inclusive spirit and celebration.
by Stacey Soble
STAMP 2019: Ginger Bay and the Babbling Blondes Team Up on Mother's Day Influencer Program
Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.
by Stacey Soble
STAMP 2019: Penzone Salons + Spas' Influencer Program Targets Younger Demographic
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
by Stacey Soble
STAMP 2019: Urban Betty's New Website Drives In New Clients
With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.
by Stacey Soble