Salon Management
Edutainment in the Salon: A Boston Owner Integrates Touch-screens into Station Mirrors
Boston’s Fenway neighborhood not only is the home of the famous ballpark, it’s also houses many of the city’s landmark cultural, medical and academic institutions. The neighborhood recently welcomed Phillipostyle Hair Studio (phillipostyle.com), a salon owned by Phillipo Caporrella, whose love of cutting-edge technology is creating a unique environment for staff and clients alike.
PBA’s Salon/Spa Industry Tracking Survey Reveals Challenges, Shows Encouragement
The Professional Beauty Association recently release the first quarter 2009 results from the PBA Salon/Spa Industry Tracking Survey, a new report that will be published quarterly. Conducted via a panel of 600 salon/spa owners from around the country in consultation with PBA Economist Bruce Grindy and the PBA Salon/Spa Leadership Council. In addition to reporting on industry-wide trends, the survey also provides cross-tabulated results based on annual sales volume.
Saying Thanks: The New Marketing Strategy of Gratitude
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
by Stacey Soble
Getting clients to rebook before they leave
Rebooking is the quickest way we can uplift sales and create better walking adverts. Our clients who rebook before they leave make 50% more visits per year than those that wait to book from home, but most stylists hate to think they are pushy sales people.
Designers’ Challenge
Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers’ most pressing questions.
Are You Keeping your Promise to the Customer?
Follow the four strategies that ensure your brand keeps its promise to your customers.
by Neil Ducoff
Exterior Design: Zona Salons
At Zona Salons in Norwell, Massachusetts, Frank Zona employs a standard internal inspection process to routinely check the salon’s cleanliness. While recently working on an interior redesign with an architect, he decided to use a similar process to critique his external appearance.
5 Questions for Van Council
We invited Peggy and Dave Sinibaldi, owners of the David Anthony Salon & Spa in Lorain, Ohio, to be the reporters. They chose to interview Van Council, owner of Van Michael Salons in Miami Beach, Florida, and Norcross and Atlanta, Georgia. Here’s part of their conversation:
Branding Your Salon's Decor
Consultation with Todd Shea, marketing director for Aware Personalized Branding
Good design influences psychology
When it comes to influencing your salon’s sales, your environment plays second fiddle only to your service providers’ retail skills. Eurisko’s Leon Alexander, Belvedere’s Leslie McGwire and Takara Belmont’s Jason DeSantis give us their perspectives on how good design influence consumer psychology and impact retail and service sales.
Business Webinar: Conquering Retailphobia
Is retailing a struggle for you? If it is, you're not alone, many salon professionals find "selling" to be a challenging skill. "Conquering Retailphobia" is a powerful program of systems and solutions that will show you how to do it with confidence and creativity.
Harmonix—Vern Shears
Vern Shears, from Harmonix, interlock with additional shears to cut, texturize and style—all at the same time. Confused on how they work? Don’t worry, we were too. We asked Claudia Diesti, a stylist who has been using the shears for three years at The Spa at Wellington Green in Wellington, Florida, to explain how they work.
Neil Ducoff's "No Compromise Leadership" (Book Review)
Review of Neil Ducoff's "No Compromise Leadership" by Patrick Heany, co-owner of Mango Salon.
Improve salon client retention by acting faster
One of the most common ways to calculate client retention is to take all the clients (either new or repeat) over a 30-day period, then look forward 90 days to see who returned and who didn’t. But why would you ever want to wait 90 days to know if you lost a client?
Eco-friendly lighting for salons
Shed some light on an artistic situation. Today, several lighting manufacturers are designing with the salon in mind, and their energy-efficient choices prove they’re also taking the environment into account.
Ups and downs of building a salon
Five salon and spa owners share the ups and downs of their recent build-outs.
Battle of the Hair Salons in STL
Salon clients and other VIP guests crowded the Ameristar Casino Home Nightclub in St. Louis recently to cheer on stylists from six area salons who competed in the first annual Battle of the Hair Salons.