Awards & Contests
2016 Salon Today 200: Inventory Control
Inventory Contol is a balancing act. Run too low on product and you miss valuable sales, carry too much and you’re tying up money that could better be used elsewhere. The strongest salons master take tight control, while always creatively ...
by Stacey Soble
2016 Salon Today 200: Customer Service
Customer Service influences the experience your guest has in your salon. And, while solid customer service definitely has an impact on overall sales, it’s a trait that’s hard to measure. These honorees had to prove that they build ...
by Stacey Soble
Lemonade Marketing
Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new ...
by Stacey Soble
Writing on the Wall
Three months after Ginger Boyle opened her Planet Salon location on Los Angeles’ trendy Melrose Avenue, she was approached by a young street artist who was eager to paint a piece on her exterior wall.“I didn’t know if I wanted ...
by Stacey Soble
STAMP 2015: Atelier's In-Salon Promotion
Happier HourAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie BennettThe majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to ...
by Stacey Soble
STAMP 2015: Headlines' Client Loyalty Program
Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...
by Stacey Soble
STAMP 2015: Red 7's Salon Signage
Changemakers Floor GraphicRed 7 SalonsEvanston and Chicago, IllinoisOwned by: Jason Hall and David KaferAs part of Red 7’s Changemakers campaign, the owners wanted to show that the salon can tackle a complicated head of hair and give the ...
by Stacey Soble
STAMP 2015: Tyler Mason Salon Spa's In-Salon Merchandising Display
Tyler Mason Salon Spa in Indianapolis premiered Davines' Essential Haircare line in conjunction with the salon's Sustainable Beauty Month, creating a display with repurposed and natural elements and cards displaying facts about sustainable beauty.
by Stacey Soble
STAMP 2015: Salon Art-Tiff's Client Loyalty Program
Royalty RewardsSalon Art-Tiff Ephrata, PennsylvaniaOwned by: Sue Burkholder In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in ...
by Stacey Soble
STAMP 2015: Inspire Greatness' Recruiting Materials
Employee Recruitment MaterialsStand-Up BannersInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsTo create a huge visual impact when attending student recruitment opportunities ...
by Stacey Soble
STAMP 2015: Caruh's Business Cards
Beauty NotesCaruh Salon & SpaSeattle, WashingtonOwned by: Cynthia DeSotoThe Caruh team felt handing out business cards was an awkward action based on a desire to sell. So they scrapped the idea of business cards and replaced them with Beauty ...
by Stacey Soble
STAMP 2015: Salon Rootz' Mission Statement
Salon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoSalon Rootz’s mission statement, “To create a personal, individual, and unforgettable experience built on passion, integrity, creativity and community” is ingrained in ...
by Stacey Soble
STAMP 2015: Namaste's Service Pledge
Namaste Service PledgeNamaste Pure Design SalonsDenver, ColoradoOwned by: Rick Van De Riet and Tommy PernellNamaste’s service pledge started out as a salon project in which each associate wrote what standards they wanted to see in the ...
by Stacey Soble
STAMP 2015: Elizabeth Arden's Red Door Spa's Branding Strategy
The Red Door GalElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly EhlersIn an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially ...
by Stacey Soble
STAMP 2015: Salon Rootz's Philanthropic Campaign
Angels for KidsSalon Rootz Medina, OhioOwned by: Jen Tryon and Sheila Barco Partnering with the Angels for Kids organization, the team at Salon Rootz helped underprivileged kids make a positive, fresh start on the first day of school ...
by Stacey Soble
STAMP 2015: Honey & Sage's Branding Strategy
Honey & SageHoney & Sage SalonLos Altos, CaliforniaOwned by: Donna GardnerDonna Gardner is a Gardner by name and a gardener in expertise, so her philosophy of nurturing all things directed every step of her rebranding process.When ...
by Stacey Soble
STAMP 2015: Air Blow Dry and Salon's Menu
Show and TellAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingAir Blow Dry and Salon’s menu doesn’t just describe their signature blowouts to clients—it actually shows them. In the menu, several of the ...
by Stacey Soble