STAMP 2019: Interlocks' Website Takes Video to the Next Level
As it embraced med spa , Interlocks Salon decided to step up its website adding many video descriptions to help visitors understand the salon's new menu offerings.
by Stacey Soble
STAMP 2019: Urban Betty's Revamped Email Newsletter
Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.
by Stacey Soble
STAMP 2019: Whip Salon's Charlie's Angels-Inspired Direct Mail Promotion
When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.
by Stacey Soble
STAMP 2019: Twiggs Gives Clients Celebrity Looks on a Local Television Appearance
Kim Kardashian, Chrissy Tiegen and Sarah Jessica Parker were the inspiration behind some makeovers Twiggs Salon created to showcase their expertise on a popular local morning program.
by Stacey Soble
STAMP 2019: Blo's Print Ad Raises Eyebrows
Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.
by Stacey Soble
Announcing the 2019 STAMP Honorees
The 2019 SALON TODAY Annual Marketing Program Names 34 salon marketing idea best in class.
by Stacey Soble
5 Critical Website Must-Haves
Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.
Are You Raking In 5-Star Reviews? If Not, Here’s How.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Sponsored by Phorest Salon Software 2021
Tips for Targeting Male Clients this Father's Day
Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
20 Proven Salon Marketing Ideas
SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.
Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
by Anne Moratto
4 Last-Minute Ideas to Promote Mother's Day Deals
As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.
Smart Marketing Tips for Salons
Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.
STAMP 2018: Offering a VIP Program to Reward Your Clients
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
by Stacey Soble
STAMP 2018: Paris Parker's Employee Recruitment Material
In an effort to recruit passionate and authentic artists to join its team, Paris Parker worked with Imaginal Marketing to create a fast-paced video that captured the energy of Paris Parker and the passion of its stylists while creating a sense of welcoming.
by Stacey Soble
STAMP 2018: Creating a Salon Mantra or Mission Statement
When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
STAMP 2018: Re-Branding Through Marketing Illustrations
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
by Stacey Soble