STAMP 2017: Nuovo Salon's Client Loyalty Programs
Nuovo Salon cut their paper use by developing a client loyalty card that serves two purposes, earning it a 2017 STAMP award.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
STAMP 2017: Z Studio's Client Loyalty Marketing
Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Intoto's Employee Recruitment Materials
For Juut's new artist salon Intoto, Imaginal Marketing designs a cool recruitment piece, earning the salon a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Gene Juarez's Client Recruitment Materials
Gene Juarez develops a cool marketing tool that helps new stylists recruit clients, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Red 7's Mission Statement
Red 7 finds interesting new ways to share its kindness-inspired mission statement with guests, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Glow Beauty Boutique's Branding Strategy
Shelley North decides to paint her Glow Beauty Boutique's interior to match its sunshine-inspired branding, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Parker Barber's Branding Strategy
Parker Barber develops a branding strategy reminiscent of old-school barbers, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Nova Salon's Service Menu
Nova Salon creates a clean, simplistic menu and business cards as part of its rebranding efforts, earning a 2017 STAMP award.
by Stacey Soble
STAMP 2017: ID Salon's Philanthropic Campaign
ID Salon launches an anti-bullying campaign with a video where team member shared their stories, an in-salon retail campaign and a live auction. The campaign earns it a STAMP 2017 award.
by Stacey Soble
STAMP 2017: Ouidad Salon's Incorporation of a National Campaign
Ouidad Salon Florida launches host a client education and celebration in coordination with a new line launch, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Ihloff's Style Sessions
To raise brand awareness and recruit more guests, Ihloff Salon and Spa hosted a multi-event of complimentary services, garnering media coverage for the event. The concept picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Gila Rut's Glambar Campaign
After launching a multi-media campaign to introduce its GlamBar concept, Gila Rut sells 196 blowout services the first month, helping it earn a 2017 STAMP award.
by Stacey Soble
STAMP 2017: EvelineCharles' Mother's Day Campaign
For Mother's Day, EvelineCharles launches a multi-media marketing campaign that results in $112,000 in gift card sales, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Ouidad's Guerilla Marketing Campaign
Ouidad launches The Curl Talk Class to empower clients with curls to under their texture and its unique needs. The class is a retail booster and new client magnet and it picks up a 2017 STAMP Award.
by Stacey Soble
STAMP 2017: Charles Penzone's Guerilla Marketing Campaign
To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Salon Spa W's Creative Social Media Post
Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Interlock's Creative Social Media Post
Leveraging the popularity of the Mannequin Challenge, Interlocks gathers friends and family to help create a fun video showcasing its Salon Today 200 wins and earning it a 2017 STAMP award.
by Stacey Soble