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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
In a candid video interview with SALON TODAY, owner Adrienne Velazquez shares her own successful pursuit of beauty, and how she surprised her parents by becoming a six-figure stylist and building a business that is approaching seven figures.
Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)
Before Genein Letford takes the stage at Serious Business 2022, she chatted with SALON TODAY about how owners can help their team members shift their perspectives and open up their creativity.
The essay portion of the SALON TODAY 200 application tends to give applicants the most anxiety. But your thought process may be making it more stressful than it needs to be. Find out what the judges are looking for, and how you can write a stronger essay.
A number of policy tweaks help Gene Juarez Salons and Spas level the playing field and create a better experience for team members and guests. In addition, the company offers a first look at its new boutique salon design concept.
As the first salon business conference to return live after the pandemic, Data-Driven Salon Summit was as much of a reunion for salon owners as it was an exploration of data metrics and new growth opportunities.
Eco champion Sustain Beauty Co brings on a disposable towel to its environmentally friendly product lineup, as owners sing the towel's praises.
DaySmart Software's 2021 Small Business Survey Report proves that despite varying degrees of shutdowns and chaos over the past 18 months, small businesses have shown remarkable resilience and agility in adapting to customers' changing needs.
Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.
At Data-Driven Salon Summit, Vish's Tim Howard will show salon owners show owners how to take back color sales lost in translation, price color services for today's world, and reduce color waste while raising profits. In this video, he gives us a preview.
After a roller coaster year, the competition will look forward to celebrating the flexible, tenacious and determined salons that are recovering from last year, rebuilding their businesses and positioning themselves for growth in 2022.
With Omni1 by Thrivo, salon pros can mix a client's formula for take-home color without the threat of oxidation. It's a game-changer that has owners rethinking the color services that go on at the salon and why it may be good to let clients take on some color services at home. Find out why.
Are your recruiting efforts paying off? Talent Match's Stefanie Fox is going to show owners how to do a self audit at Data-Driven Salon Summit, and help them see where their efforts may be missing the mark.
April McDaniel, a CPA with Kopsa Otte, will be at Data-Driven Salon Summit 2021, September 12-13 to answer owners' questions about their tax strategy this year.
In an effort to boost staff recruitment and retention rates, six salons in Greenville, South Carolina, band together and organize a Salon Crawl for area cosmetology students.
Owners work hard to create innovative marketing campaigns to gain new clients and sell more services, but do you really understand how well a campaign performs? DaySmart's Andrea Miller plans to shed some insight during her presentation at Data-Driven Salon 2021.
This year's Data-Driven Salon Summit attendees get to enjoy all the benefits of having a ticket to America's Beauty Show. In this video interview, Cosmetologists Chicago's Karen Gordon tells you what you can expect this year.
